Belfiore explained that his team had tried "very hard" to incentivize app developers by paying them and writing apps for them, but the low volume of users meant it was no longer worth the investment in Windows Phone.
Microsoft officially ended support for Windows Phone back in July, but the software giant never owned up to the fact that the move was essentially the final nail in the coffin for its flagship mobile platform. Today's news that the Windows 10 Mobile hardware is no longer a focus for the company now puts that beyond doubt, and makes the possibility of a long-rumored Surface-branded phone seem further away than ever.
Of course we'll continue to support the platform.. bug fixes, security updates, etc. But building new features/hw aren't the focus. 😟 https://t.co/0CH9TZdIFu— Joe Belfiore (@joebelfiore) October 8, 2017
Windows Phone was released in 2010 and quickly became the world's third most popular mobile operating system, but the platform couldn't compete with iOS and Android, which accounted for a combined 99.6 percent market share earlier this year.
In another sign of the times, the New York Police Department recently confirmed it will begin transitioning from Windows Phones to iPhones for its 36,000 police officers in the fall.
In Belfiore's series of tweets, the corporate VP also revealed that he had switched away from Windows Phone to a rival mobile operating system, but didn't say which one.