Tim Cook Visits iPhone X Supplier, Normandy Cemetery, and 'My Little Paris' Startup on French Trip [Updated]

Apple CEO Tim Cook is in Paris today ahead of a meeting with the French president Emmanuel Macron at 4:15 CEST. Before that meeting happens, Cook has a full itinerary for his day and the CEO has been documenting parts of his travels on Twitter.

Cook's first Tweet noted his visitation to Eldim, a company based in Normandy that specializes in creating advanced optical metrology tools. Eldim is a component supplier of the upcoming iPhone X, providing Apple with critical components of the iPhone X's Face ID biometric security system.

tim cook visits eldim

Specifically, Eldim is said to be responsible for the eye detection abilities of Face ID -- a crucial factor in Apple's new software, which can detect when a user's eyes are open (unlocking the iPhone X) or closed (keeping the smartphone locked). Eldim CEO Thierry Leroux called the collaboration with Apple "an incredible adventure." Leroux further stated that, "for us it was a bit like sending someone to the moon." Tim Cook was said to have responded with a congratulations and telling the company and its 42 employees, "it's great what you did for us!" (via Mac Generation and Ouest-France).

While in Normandy, Cook visited the Normandy American Cemetery and Memorial, which honors the American lives that were lost in Europe during World War II.

tim cook normandy graveyard

Cook also made a surprise visit to a startup called "My Little Paris" where he shared a roast chicken with employees. My Little Paris specializes in recommending sites and attractions to see around the city. Originating as a weekly newsletter created by Fany Péchiodat and sent to her friends and family, the original idea has since evolved into a $42 million startup.

tim cook my little paris

Next up should be Cook's meeting with Macron. The topics of discussion for this meeting are being kept secret, but the two men are largely expected to talk about the issue of corporate tax law in France. In August, France and Germany announced preparations to stop tech companies like Apple from exploiting tax loopholes in their respective countries, with Macron leading the crackdown on international tech companies in France.

Cook's visit to France in 2017 follows a troublesome period of months for Apple back in 2016, when the European Commission ruled that Apple received illegal state aid from Ireland and ordered the company to pay $14.5 billion in back taxes. Apple appealed the decision in December of 2016 by arguing the European Commission made "fundamental errors" in its ruling, but the Cupertino company has noted that it expects the case to continue for several years.

In the wake of these reports, Cook called the tax avoidance claims "total political crap," writing an open letter that stated Apple has become "the largest taxpayer in the world," and that the company "follows the law and we pay all the taxes we owe."

Update: Cook also visited the offices of "CoachGuitar," an app that teaches users how to play the guitar.


Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

justiny Avatar
41 months ago

Get to work Tim.

Jesus Christ, can you guys give it a rest?

I swear to God, Cook could find a cure for cancer and you guys would find yet another reason to s*** on him. As an Apple stock holder, he’s doing just fine.
Score: 26 Votes (Like | Disagree)
GrumpyMom Avatar
41 months ago
Oh goodness I need more coffee. I completely misread the headline and thought the iPhone parts supplier was called “Normandy Cemetery.” Goodness. Gave me quite a start.

The sight of all those crosses and realizing the heroic lost lives they represent remind me not to be complacent about the resurgent embrace of fascist thought seeping into society today from any extreme of the political spectrum.

I can’t imagine the emotional impact visiting that site in person must have. I hope for a chance to visit it myself someday. Well done to Tim Cook for paying his respects there.
Score: 15 Votes (Like | Disagree)
GrumpyMom Avatar
41 months ago

I have visited Normandy and I can tell you it is a very humbling experience, as is when you visit Dachau in Germany..... A lot of good people lost their lives, so we could live a better life...

I can imagine the feeling. I remember when I first visited the Vietnam War memorial in DC. In those days people were very vocal in their criticism of how different it was from traditional memorials. But when I saw all those names I was...there are no words for how I felt.

Especially as I looked next to me at my dad who managed to come back alive. Though truthfully the man who was deployed there a few months after I was born never really came back. I realized that comparing how he was in letters he wrote to my mom early in his deployment and how his personality was after he came back. But I did get someone back.

And each of those names on the Vietnam War memorial and each of those crosses in Normandy Cemetery represent not just one life lost but all the lives of all the people who loved and needed and wanted desperately for that soldier to come back to them and who had to adjust to life without them. I think that’s part of what we feel when we behold places like this: the weight of all those lives lost and all those lives changed as a result of loss.
Score: 13 Votes (Like | Disagree)
CB1234 Avatar
41 months ago

Oh goodness I need more coffee. I completely misread the headline and thought the iPhone parts supplier was called “Normandy Cemetery.” Goodness. Gave me quite a start.

The sight of all those crosses and realizing the heroic lost lives they represent remind me not to be complacent about the resurgent embrace of fascist thought seeping into society today from any extreme of the political spectrum.

I can’t imagine the emotional impact visiting that site in person must have. I hope for a chance to visit it myself someday. Well done to Tim Cook for paying his respects there.

I have visited Normandy and I can tell you it is a very humbling experience, as is when you visit Dachau in Germany..... A lot of good people lost their lives, so we could live a better life...
Score: 9 Votes (Like | Disagree)
gugy Avatar
41 months ago



The sight of all those crosses and realizing the heroic lost lives they represent remind me not to be complacent about the resurgent embrace of fascist thought seeping into society today from any extreme of the political spectrum.

I can’t imagine the emotional impact visiting that site in person must have. I hope for a chance to visit it myself someday. Well done to Tim Cook for paying his respects there.

I had the same thought when I visited Arlington cemetery. It’s crazy what’s happening today in US.
Score: 9 Votes (Like | Disagree)
meaning-matters Avatar
41 months ago
This is great. Nice that Mr. Tim Cook shares the story.
Score: 9 Votes (Like | Disagree)

Top Stories

maxresdefault

Italy Fines Apple $12 Million for Misleading iPhone Water Resistance Claims

Monday November 30, 2020 3:10 am PST by
Apple has been slapped with a 10 million euro ($12 million) fine by Italy's antitrust watchdog for unfair commercial practices related to its iPhone marketing in the country. One of the Apple ads cited in the Italian watchdog's proceedings (credit: setteBIT) Specifically, Apple is being charged for misleading claims in promotional messages about how deep and how long iPhones can be submerged...
General cyber monday 20 sale feature

Apple Cyber Monday 2020: Discounts on iPads, Macs, AirPods, and More [Updated]

Monday November 30, 2020 6:25 am PST by
Today is Cyber Monday, a shopping event that sees many of the same deals from Black Friday bleed over into a new week, along with a few brand new offers on everything from Apple products to related accessories. In this post we'll highlight the best online discounts that you can find on Apple devices today. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
Top Stories 38 Feature

Top Stories: Black Friday Deals, Redesigned MacBooks, Hands-On With Apple's M1 Macs

Saturday November 28, 2020 6:00 am PST by
With Apple's holiday hardware lineup seemingly all set, attention this week turned to the shopping end of things with Apple and other retailers rolling out their Black Friday deals. That wasn't the only news this week, however, as we've continued to learn more about Apple's new M1-based Macs and we've even heard some fresh rumors about redesigned Mac notebooks coming next year, so read on...
16 inch MBP Mini Led

Mini-LED M1 MacBook Pro and Mini-LED iPad Pro Models Coming First Half of 2021

Monday November 30, 2020 2:24 am PST by
Apple is widely reported to be embracing mini-LED display backlighting technology for some products next year, and a new report today by DigiTimes has named several of Apple's partners in the supply chain that are expected to benefit from the switch. According to the report, Apple is set to launch its first mini-LED iPad Pro in the first quarter of 2021 and mass produce mini-LED MacBook Pro...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iphone 12 colors

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last month in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12 are ...
ipadairdesign

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...