Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Tim Cook Visits iPhone X Supplier, Normandy Cemetery, and 'My Little Paris' Startup on French Trip [Updated]
Cook's first Tweet noted his visitation to Eldim, a company based in Normandy that specializes in creating advanced optical metrology tools. Eldim is a component supplier of the upcoming iPhone X, providing Apple with critical components of the iPhone X's Face ID biometric security system.
Thanks to my friends at Eldim, a team of talented engineers and craftspeople helping make iPhone possible. Bravo pour votre travail! 🇫🇷 pic.twitter.com/hEpxD3iBGf— Tim Cook (@tim_cook) October 9, 2017
While in Normandy, Cook visited the Normandy American Cemetery and Memorial, which honors the American lives that were lost in Europe during World War II.
At Normandy, honoring those who made the ultimate sacrifice. “Think not only upon their passing. Remember the glory of their spirit.” pic.twitter.com/Unq6NXoe5y— Tim Cook (@tim_cook) October 9, 2017
Cook's visit to France in 2017 follows a troublesome period of months for Apple back in 2016, when the European Commission ruled that Apple received illegal state aid from Ireland and ordered the company to pay $14.5 billion in back taxes. Apple appealed the decision in December of 2016 by arguing the European Commission made "fundamental errors" in its ruling, but the Cupertino company has noted that it expects the case to continue for several years.
In the wake of these reports, Cook called the tax avoidance claims "total political crap," writing an open letter that stated Apple has become "the largest taxpayer in the world," and that the company "follows the law and we pay all the taxes we owe."
Update: Cook also visited the offices of "CoachGuitar," an app that teaches users how to play the guitar.
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