Apple Collecting Browsing Data in Safari Using Differential Privacy in macOS High Sierra

safari iconWith the release of macOS High Sierra, Apple is now collecting data from the Safari browser using differential privacy technology, reports TechCrunch. Apple is aiming to gain information about browsing habits to help identify problematic websites that use excessive power or too much memory.

This form of data collection is the first of its kind for Safari, aimed at identifying sites that use excessive power and crash the browser by monopolizing too much memory. Apple is also documenting the popularity of these problematic domains, in order to prioritize which sites it addresses first.

Apple first announced its adoption of differential privacy in 2016 alongside the debut of iOS 10. Differential privacy is a technique that allows Apple to collect user information while keeping user data entirely private. It uses hashing, subsampling, and noise injection to enable crowd-sourced learning without compromising user privacy.

Differential privacy is already in use on Mac and iOS devices for emoji use, search predictions, predictive text, and other small features that use machine learning for improvement.

applesecurityandprivacy
Because of this, Apple does not have a specific message about the new Safari data collection when macOS High Sierra is installed, and it is lumped in with the general Mac analytics data notice that is presented when setting up a new Mac. From Apple's Privacy notice regarding analytics:

If you agree to send Mac Analytics information to Apple, it may include the following:
- Details about app or system crashes, freezes or kernel panics.
- Information about events on your Mac (for example whether a certain function such as waking your Mac was successful or not).
- Usage information (for example, data about how you use Apple and third-party software, hardware, and services).

Analytics data contains your computer's hardware and software specifications, including information about devices connected to your Mac and the versions of the operating system and apps you're using on your Mac. Personal data is either not logged at all in the reports generated by your Mac, is subject to privacy preserving techniques such as differential privacy, or is removed from any reports before they're sent to Apple.

While users are given the option to turn off analytics when setting up a Mac, there's also a Security and Privacy setting that can be accessed to turn it off any time. To get to the feature, click on the Apple at the top of the menu bar, and choose "System Preferences." From there, open up Security and Privacy, select the "Privacy" tab and then choose Analytics to choose whether or not to share data with Apple.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

chucker23n1 Avatar
108 months ago
Apple does it. "Oh, its ok." "I'm going to leave it on." "Good for them." Google does the same thing? "Oh. My. God. They are selling my information to the aliens."
It's almost as though the two have completely different business models, one of which hinges on analyzing and profiting off your personal data, and the other of which does not.
Score: 22 Votes (Like | Disagree)
kuwxman Avatar
108 months ago
Apple does it. "Oh, its ok." "I'm going to leave it on." "Good for them." Google does the same thing? "Oh. My. God. They are selling my information to the aliens."
Score: 16 Votes (Like | Disagree)
Duane Martin Avatar
108 months ago
Apple does it. "Oh, its ok." "I'm going to leave it on." "Good for them." Google does the same thing? "Oh. My. God. They are selling my information to the aliens."
Wow, are you ever missing the point. Google sells to anyone, not just aliens.
Score: 13 Votes (Like | Disagree)
BWhaler Avatar
108 months ago
Well done Apple.

We can have technology advances and privacy. Don’t let the spyware that is google and Facebook tell you otherwise.
Score: 13 Votes (Like | Disagree)
blackcrayon Avatar
108 months ago
I'm usually in favor of opting out of stuff like this - but if it helps them fix those runaway Safari processes that use up all my RAM, I'm all for it.
Score: 9 Votes (Like | Disagree)
mariusignorello Avatar
108 months ago
Apple does it. "Oh, its ok." "I'm going to leave it on." "Good for them." Google does the same thing? "Oh. My. God. They are selling my information to the aliens."
Well because what Apple and Google do with your data are two different things. So yes, it is a different scenario.
Score: 8 Votes (Like | Disagree)