Facebook's 'Higher End' Version of YouTube Said to Be Ready for Mid-August Launch

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Earlier in May, news came out that Facebook was working to develop a slate of television shows that would combine short 5-10 minute videos with big-budget, cable-length dramatic series in a new video section on the popular social network. After a delay, people familiar with the company's plans are pointing towards a mid-August debut for the new TV-focused Facebook update (via Bloomberg).

Facebook is said to be asking its video partners to deliver the first episodes of their "spotlight shows," mainly focusing on the shorter and more inexpensive programs that will run under 10 minutes in length. The longer marquee series will launch "later on the site," and presumably on the main iOS app and video-focused Apple TV app.

Facebook Video for Apple TV launched earlier in February

Despite being delayed numerous times already, the people close to the project said that "further delays could occur." Eventually, the new video section of Facebook will combine both scripted and user-generated content, with Bloomberg describing Facebook's aim to create a "higher end" version of YouTube. While the company is funding hour-long, TV-style shows, those close to the project said that it is refraining from directly competing with the likes of Netflix, HBO, and Showtime.

The company has been asking its partners to turn in the first episodes of their spotlight shows, the people said. Some already have finished these short-form, inexpensive programs. Facebook is also funding higher-end TV-style shows, which will be launched later on the site, said the people, who asked not to be identified because the plans aren’t public.

The new video section will offer the social network’s more than 2 billion users a mix of scripted and user-generated content. Facebook aims to make something higher-end than Google’s YouTube, but it’s not competing with video producers such as Netflix, HBO and Showtime.

Even though it doesn't want to enter the market as a competitor to such big networks, Facebook hopes to use the TV content to gain a cut of the overall advertising market that's traditionally associated with cable networks. To this end, Facebook has already hired former MTV executive Mina Lefevre to oversee its push into original TV shows, one of which is said to be a dating series from media partner Condé Nast.

Original TV production is becoming a focus for many companies that aren't normally associated with scripted television content, with Snapchat having already launched short-form shows on its app, and Twitter gearing up for a big 24/7 live news network in partnership with Bloomberg.

Apple Music has also become Apple's home for its first original TV content, having debuted Planet of the Apps in June and getting ready for the launch of Carpool Karaoke: The Series in August. Down the line, Apple intends to launch its own traditional TV-length dramatic content with shows from potential partners like J.J. Abrams, guided by two former Sony executives who are helping to create the slate of original TV shows.

Top Rated Comments

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Avatar
37 months ago
I'm personally very concerned that it will soon be impossible to not have a Facebook account. I already miss out on family reunions, high school reunions, birthday parties, new restaurant specials and menus, concerts, life-events from people I know well enough but don't talk on the phone with (like a friend moving out of state).

If User Generated Videos from high quality film makers all move to Facebook and stop posting to YouTube, that's going to severely piss me off as someone who doesn't ever want to use Facebook.

YouTube has given me the ability to pay content creators and not see ads (YouTube Red). Facebook does not offer such a thing. Until I'm the customer, I don't want to support Facebook and be a blood-bag to receive ads from their real customers (Advertisers).

Recently, the computer history museum's interview of Scott Forstall I couldn't watch because it was exclusively hosted on Facebook behind a login-window.
Score: 9 Votes (Like | Disagree)
Avatar
37 months ago
The higher end version of YouTube is Vimeo and for the rest there's Netflix. Nothing more needed.

I hope Facebook fails, that's what I always hope when it comes to the Zuck.
Score: 6 Votes (Like | Disagree)
Avatar
37 months ago
A lot of companies are trying to force themselves into the film and video media industry and I can say now that I'm just plain not interested. I only watch peoples short funny videos on Facebook, and I'd never consider watching a whole film on there. Same with YouTube I have no interest in seeing there pretty terrible tv shows, and Apples attempt at something good is totally pathetic with planet of the crapps. Rather than trying to play copycat, all of these companies need to work on improving what they're already doing and already good at
Score: 4 Votes (Like | Disagree)
Avatar
37 months ago

I'm personally very concerned that it will soon be impossible to not have a Facebook account. I already miss out on family reunions, high school reunions, birthday parties, new restaurant specials and menus, concerts, life-events from people I know well enough but don't talk on the phone with (like a friend moving out of state).

If User Generated Videos from high quality film makers all move to Facebook and stop posting to YouTube, that's going to severely piss me off as someone who doesn't ever want to use Facebook.

YouTube has given me the ability to pay content creators and not see ads (YouTube Red). Facebook does not offer such a thing. Until I'm the customer, I don't want to support Facebook and be a blood-bag to receive ads from their real customers (Advertisers).

Recently, the computer history museum's interview of Scott Forstall I couldn't watch because it was exclusively hosted on Facebook behind a login-window.

I had Facebook and while I still have an account, I put it in stasis so it looks like I left completely. I don't miss it. I don't delete it altogether so I can access things if I have to. So far I haven't needed to use my account that way.

At the time I left last year, the user interface was cluttered with all the features they put in to manipulate their users into commercial transactions and clicking on click bait. I felt more like a lab rat being manipulated and exploited at every turn than a valued customer.

The kin that still want their birthday and Christmas presents make sure to keep in touch, lol. True friends kept in touch via email and real mail and phone. Anyone else who decided I wasn't worth the effort beyond liking my posts, well, there isn't enough practical reason to keep us in each other's business anyway.

I've made many more new friends since leaving FB and had many more adventures that I savor and don't feel compelled to blast on social media.

As for videos and tv, when Buffy the Vampire Slayer left tv, so did I. I read a lot. My family is into audio books, too. We do have a big screen tv but we use it only a few times a month to watch movies and sporting events. I used to catch some shows on HGTV but that channel is so stale and played out, now.

It seems like there are very few things provided to consumers by corporate stuffed suits that remain high quality and enjoyable before the same stuffed suits or new stuffed suits decide it's brilliant strategy to lower the quality and/or exploit the customers until they get fed up and the whole enterprise collapses under the weight of greed and mismanagement. The stuffed suits jump off in their golden parachutes to repeat the process somewhere else with something else.
Score: 3 Votes (Like | Disagree)
Avatar
37 months ago

I'm personally very concerned that it will soon be impossible to not have a Facebook account. I already miss out on family reunions, high school reunions, birthday parties, new restaurant specials and menus, concerts, life-events from people I know well enough but don't talk on the phone with (like a friend moving out of state).

If User Generated Videos from high quality film makers all move to Facebook and stop posting to YouTube, that's going to severely piss me off as someone who doesn't ever want to use Facebook.

YouTube has given me the ability to pay content creators and not see ads (YouTube Red). Facebook does not offer such a thing. Until I'm the customer, I don't want to support Facebook and be a blood-bag to receive ads from their real customers (Advertisers).

Recently, the computer history museum's interview of Scott Forstall I couldn't watch because it was exclusively hosted on Facebook behind a login-window.

What are you talking about? I've been as social as ever without a Facebook account (or any other social media crap) for 4 years now. D:
Score: 1 Votes (Like | Disagree)
Avatar
37 months ago

What are you talking about? I've been as social as ever without a Facebook account (or any other social media crap) for 4 years now. D:

Maybe generational? I'm 30 and for the last 10 years, it appears everything that's planned starts on Facebook. E-vites, phone calls, letters, text messages inviting me to things are hard to come by. Most often I'm out with a friend who says "are you going to john's going away party?"

Me, "No one invited me "


"Oh it's on Facebook. sorry here is the info"
Score: 1 Votes (Like | Disagree)

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