Snapchat is gearing up to launch a slate of original television shows, using the social network's unique, short-lived media hook as a means to create content that lasts between 3-5 minutes long. Snapchat has signed original show deals with a collection of companies over the past few months, including NBCUniversal, Turner, A+E Networks, Discovery, BBC, ABC, ESPN, Vice Media, Vertical Networks, NFL, and Metro-Goldwyn-Mayer.

In a report by The Wall Street Journal today, sources familiar with Snapchat's plans stated that the company is also discussing deals with CBS and Fox, and is ready to close a deal with Scripps Networks Interactive, which owns Food Network and HGTV. This latter deal is said to result in "offshoots" of current TV shows including House Hunters and Chopped for Snapchat.

snapchatsearch
Snapchat's current goal is to have between 2 and 3 new episodes of original TV shows debuting every day by the end of 2017. The shows will be housed in the Stories tab of Snapchat, somewhere among the content users see from their friends and the existing media-created news posts.

As Snapchat has held meetings with its TV partners, the company is said to have given "extensive and detailed notes" in an effort to launch a unified slate of shows. Some versions of Snapchat's TV initiatives have already launched, including an interactive audition experience themed after The Voice, but the company is said to now be "looking for scripted dramas, daily news shows, horror, documentaries, animated shows, and more."

While media companies have had various disagreements with YouTube and Facebook, TV companies are flocking to create original shows for Snapchat. That is in part because Snap executives including Mr. Bell, a former News Corp. executive, embrace certain old media values like scarcity and promoting a select group of premium content above user-generated fare.

Mr. Bell says he wants to help grow TV audiences by exposing Snapchat's young user base to their brands. "I don't want to be a TV killer," Mr. Bell says.

To this extent, Snapchat might change some fundamental aspects of the social network in order to encourage binging and catching up with its shows, instead of sticking to its ephemeral content strategy which removed some past shows from the service after 48 hours. For the new slate of TV shows, it's still unclear when exactly Snapchat plans to begin the launch, but users can at least expect them to begin debuting by the end of the year.

Many social networks are looking to add original television content to their services, with Twitter just this week detailing its strategy for launching a 24/7 live streaming news network through a partnership with Bloomberg and various other companies. While Facebook hasn't yet launched original video content of its own, it is building a social network that is more than ready to do so in the future, with multiple updates and app debuts centered around improving and prioritizing video-related content.

Top Rated Comments

ghostface147 Avatar
67 months ago
So essentially web clips that Agents of SHIELD did, the walking dead, fear the walking dead and others....but on snapchat.
Score: 3 Votes (Like | Disagree)
iDento Avatar
67 months ago
I think I'm getting too old ... what is the point of a 3-5 minute "show"?
How old are you? I'm 32 and I can't see the point in the whole of snapchat.
Score: 1 Votes (Like | Disagree)
palmerc2 Avatar
67 months ago
How old are you? I'm 32 and I can't see the point in the whole of snapchat.
I'm 27 and Snapchat definitely contributed to the breakup with my 21 year old childish girlfriend.

I really, really, really don't see the merit in Snapchat. I've thought of starting a Snapchat called "anti-snap" or something. Where I take pictures of the dumbest crap (which people do anyways) and I'll put comments such as "isn't my life amazing? VALIDATE ME".

This story put the nail in the coffin- this s**t for brains pile of skin can't put Snapchat down when she's in a f**king gurney after a major car crash. I'm done.

http://www.nydailynews.com/news/national/snapchat-speed-filter-motivated-car-crash-suit-article-1.2615208
Score: 1 Votes (Like | Disagree)
UnfetteredMind Avatar
67 months ago
I think I'm getting too old ... what is the point of a 3-5 minute "show"?
Score: 1 Votes (Like | Disagree)
WinstonRumfoord Avatar
67 months ago
How old are you? I'm 32 and I can't see the point in the whole of snapchat.
I'm 31 and I can't see the point in twitter, instagram, or Snapchat. Facebook is plenty for my "old guy" needs!
Score: 1 Votes (Like | Disagree)
UnfetteredMind Avatar
67 months ago
How old are you? I'm 32 and I can't see the point in the whole of snapchat.
LOL ... I guess I have to say late 40s now.

If this is where our attention spans are headed (1 hour or 30 min shows to 3-5 mins), I'm scared for humanity.
Score: 1 Votes (Like | Disagree)

Popular Stories

widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...