Last week, Twitter announced plans to launch a network of news-based TV shows that would stream on the social media company's apps 24 hours a day, 7 days a week. Now, a report by The Wall Street Journal has confirmed that Twitter will be partnering with Bloomberg in its live streaming endeavor, and together the two plan to launch a service "that will stream news produced solely for Twitter," and is set to debut sometime in the fall of 2017.

The network, which has yet to be officially named, will showcase the "most important" pieces of news going on every day around the world, and Bloomberg Media CEO Justin Smith mentioned that it will be "broader in focus" than the media company's existing network. The Bloomberg/Twitter hybrid won't be a simple rebroadcasting of Bloomberg's existing news streams, but consist of all-new reporting from various global Bloomberg bureaus.

twitter bloomberg
Twitter's contribution to the network will come in the addition of crowdsourced footage being added into news pieces through videos posted on Twitter during related news coverage.

“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.

“We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with,” said Anthony Noto, Twitter’s chief financial and operating officer.

The monetary aspect of the deal was not disclosed by either Twitter or Bloomberg, but the companies did confirm that the network would be supported by advertisements and that programming duties would entirely fall on Bloomberg's shoulders.

The report comes ahead of the official announcement of the partnership, set to happen later today at an event that Bloomberg is holding for advertisers, where Michael Bloomberg and Twitter CEO Jack Dorsey will both be in attendance. Previously, Twitter and Bloomberg partnered to cover the presidential debates last year on the social media network.

Besides those debates, Twitter has embraced live video during a number of special events, including the inauguration and pre- and post-shows for the 2017 Oscars. Video has subsequently turned into a major effort for Twitter, and in the first quarter of 2017 became one of the largest portions of the company's ad revenue, ramping up alongside similar video projects from rivals Facebook and Snapchat.

The advantage for users watching Twitter and Bloomberg's network will come thanks to the ability to watch live news coverage while simultaneously viewing and posting commentary of it from Twitter's social network. "Viewers have already embraced a multistream experience with live events," said Smith. "And marrying those experiences seemed like a very powerful thing to offer to consumers."

Update: Twitter has now revealed details on new shows coming to its 24/7 live streaming network with the help of partners other than Bloomberg, including BuzzFeed, the WNBA, and The Verge. The full list of partners and shows -- which range from sports coverage to fashion-related commentary -- can be found on Recode.

Tag: Twitter

Top Rated Comments

Shark5150 Avatar
59 months ago
Looking forward to this actually.
Score: 1 Votes (Like | Disagree)
macduke Avatar
59 months ago
Twitter doesn't know what they are doing. They're all over the place. While this deal probably makes more sense than their botched NFL deal, it makes them seem old and stodgy.
Score: 1 Votes (Like | Disagree)

Related Stories

youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...