Twitter Partners With Bloomberg for 24/7 Live Streaming News Network Launching This Fall [Updated: New Shows]

by

Last week, Twitter announced plans to launch a network of news-based TV shows that would stream on the social media company's apps 24 hours a day, 7 days a week. Now, a report by The Wall Street Journal has confirmed that Twitter will be partnering with Bloomberg in its live streaming endeavor, and together the two plan to launch a service "that will stream news produced solely for Twitter," and is set to debut sometime in the fall of 2017.

The network, which has yet to be officially named, will showcase the "most important" pieces of news going on every day around the world, and Bloomberg Media CEO Justin Smith mentioned that it will be "broader in focus" than the media company's existing network. The Bloomberg/Twitter hybrid won't be a simple rebroadcasting of Bloomberg's existing news streams, but consist of all-new reporting from various global Bloomberg bureaus.

twitter bloomberg
Twitter's contribution to the network will come in the addition of crowdsourced footage being added into news pieces through videos posted on Twitter during related news coverage.

“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.

“We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with,” said Anthony Noto, Twitter’s chief financial and operating officer.

The monetary aspect of the deal was not disclosed by either Twitter or Bloomberg, but the companies did confirm that the network would be supported by advertisements and that programming duties would entirely fall on Bloomberg's shoulders.

The report comes ahead of the official announcement of the partnership, set to happen later today at an event that Bloomberg is holding for advertisers, where Michael Bloomberg and Twitter CEO Jack Dorsey will both be in attendance. Previously, Twitter and Bloomberg partnered to cover the presidential debates last year on the social media network.

Besides those debates, Twitter has embraced live video during a number of special events, including the inauguration and pre- and post-shows for the 2017 Oscars. Video has subsequently turned into a major effort for Twitter, and in the first quarter of 2017 became one of the largest portions of the company's ad revenue, ramping up alongside similar video projects from rivals Facebook and Snapchat.

The advantage for users watching Twitter and Bloomberg's network will come thanks to the ability to watch live news coverage while simultaneously viewing and posting commentary of it from Twitter's social network. "Viewers have already embraced a multistream experience with live events," said Smith. "And marrying those experiences seemed like a very powerful thing to offer to consumers."

Update: Twitter has now revealed details on new shows coming to its 24/7 live streaming network with the help of partners other than Bloomberg, including BuzzFeed, the WNBA, and The Verge. The full list of partners and shows -- which range from sports coverage to fashion-related commentary -- can be found on Recode.

Tag: Twitter

Top Rated Comments

Shark5150 Avatar
47 months ago
Looking forward to this actually.
Score: 1 Votes (Like | Disagree)
macduke Avatar
47 months ago
Twitter doesn't know what they are doing. They're all over the place. While this deal probably makes more sense than their botched NFL deal, it makes them seem old and stodgy.
Score: 1 Votes (Like | Disagree)

Top Stories

maxresdefault

Italy Fines Apple $12 Million for Misleading iPhone Water Resistance Claims

Monday November 30, 2020 3:10 am PST by
Apple has been slapped with a 10 million euro ($12 million) fine by Italy's antitrust watchdog for unfair commercial practices related to its iPhone marketing in the country. One of the Apple ads cited in the Italian watchdog's proceedings (credit: setteBIT) Specifically, Apple is being charged for misleading claims in promotional messages about how deep and how long iPhones can be submerged...
m1 chip macbook air pro

Developer Delves Into Reasons Why Apple's M1 Chip is So Fast

Monday November 30, 2020 1:57 pm PST by
Apple's M1 chip is the fastest chip that Apple has ever released in a Mac based on single-core CPU benchmark scores, and it beats out many high-end Intel Macs when it comes to multi-core performance. Developer Erik Engheim recently shared a deep dive into the M1 chip, exploring the reasons why Apple's new processor is so much faster than the Intel chips that it replaces. First and foremost,...
General cyber monday 20 sale feature

Apple Cyber Monday 2020: Discounts on iPads, Macs, AirPods, and More [Updated]

Monday November 30, 2020 6:25 am PST by
Today is Cyber Monday, a shopping event that sees many of the same deals from Black Friday bleed over into a new week, along with a few brand new offers on everything from Apple products to related accessories. In this post we'll highlight the best online discounts that you can find on Apple devices today. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
16 inch MBP Mini Led

Mini-LED M1 MacBook Pro and Mini-LED iPad Pro Models Coming First Half of 2021

Monday November 30, 2020 2:24 am PST by
Apple is widely reported to be embracing mini-LED display backlighting technology for some products next year, and a new report today by DigiTimes has named several of Apple's partners in the supply chain that are expected to benefit from the switch. According to the report, Apple is set to launch its first mini-LED iPad Pro in the first quarter of 2021 and mass produce mini-LED MacBook Pro...
Mac Mini 2018

Apple Developers Now Able to Natively Run macOS Within AWS With Amazon EC2 Mac Instances

Monday November 30, 2020 9:01 pm PST by
As AWS re:Invent kicks off, Amazon Web Services today announced new Mac instances for Amazon Elastic Compute Cloud, allowing AWS customers to run on-demand macOS workloads in the AWS cloud for the first time. Amazon says that the new feature extends the flexibility, scalability, and cost benefits of AWS to all Apple developers as those creating apps for iPhone, iPad, Mac, Apple Watch, Apple...
periscope iPhone feature2

Apple Moving Forward With Plans for 'Folded' Periscope Cameras to Significantly Increase iPhone's Optical Zoom

Monday November 30, 2020 8:01 am PST by
Apple is advancing its plans to significantly enhance the iPhone's optical zoom range using periscope lens technology, according to ETNews. Citing industry sources familiar with the development of iPhone cameras, ETNews report says Apple is currently seeking an appropriate "folded" periscope camera solution for the iPhone and has already initiated discussions with suppliers. Apple has...
apple fitness plus instructor kim ngo

Apple Fitness+ Promotion Ramps Up as Launch Approaches

Sunday November 29, 2020 11:57 am PST by
Promotion for Apple Fitness+ is ramping up, with advertising initiatives and teases from instructors being spotted on social media, indicating that the new subscription service may be launching imminently. MacRumors reader Chris Weaver spotted that Best Buy has started advertising six-month free trials of Apple Fitness+ with Apple Watch purchases. The advert suggests that retailers have...
iphone 12 colors

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last month in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12 are ...
mac mini macbook pro macbook air m1

Notable Developer Starts Patreon to Fund Apple Silicon Linux Port

Monday November 30, 2020 4:23 pm PST by
Developer Hector Martin, who describes himself as someone who "likes putting Linux on things," has launched a plan create a Linux port for Apple Silicon Macs. Martin, also known as "Marcan," has created a Patreon with the goal of earning enough funding to be able to take on the complexities of bringing Linux to Macs equipped with an M1 chip. Creating a Linux port is no easy task, and Linux...
leather sleeve iphone 12 box

Hands-On With the Leather Sleeve for iPhone 12 Models

Monday November 30, 2020 2:13 pm PST by
Apple this year came out with a handful of accessories for the new iPhone 12 models, and in addition to the standard Silicone and Leather cases, there's also a new Leather Sleeve that recently went on sale. Subscribe to the MacRumors YouTube channel for more videos. We picked up one of the Leather Sleeves to check it out to see if it's worth the $129 that Apple is charging. The Leather Sleeve ...