According to Luma CEO Paul Judge, who spoke with TechCrunch, the reason behind the subscription service is related to all of the security issues that Luma discovered within its customers' networks over the years. Luma Guardian is a way for the company to dedicate time and resources to addressing those issues for the "thousands and thousands" of homes with its mesh Wi-Fi system.
It was also one of the earlier home networking devices to bake IoT security into its system, and as a result, the company spotted security problems in around two-thirds of the “thousands and thousands” of homes that currently sport a Luma.Luma's system already comes with a few security measures, including anti-malware, IoT cyber security, and new device alerts that block potentially untrustworthy devices from connecting to your personal Wi-Fi, and Luma Guardian expands upon those features. This includes a "Stealth Mode" that's enabled through a virtual private network (VPN), allowing users to browse the web privately thanks to encrypted and anonymized web traffic sent between the Luma system, the cloud, and third-party websites.
“We’d been blocking them, and the next step was, how do we go to their devices and clean them up?” Judge tells TechCrunch. “How do we install antivirus and clean up the infections on those devices? For 15 years, we built networking and security equipment for companies. You can have the best equipment in the world, but at the end of the day, they had a team to manage it all. Having someone there who pays attention is key.”
Antivirus protection is allowed for up to three devices in the new subscription model, through a partnership with Webroot and its SecureAnywhere software, which performs regular scans of the devices to block viruses, malware, ransomware, and any suspicious files. Users will also be able to monitor the speed being granted to them by their internet service provider, with monthly reports in the iOS app to make sure they're getting the speeds they pay for.
Also within the app, users can directly chat with Luma's support staff for any tech-related questions they have about the router or its software. Luma Guardian subscribers also receive a priority support phone number so they can be moved to the front of the line when it comes to getting help from the company's United States-based tech experts on the phone.
Luma owners can sign up for Luma Guardian through the Luma iOS app [Direct Link], and there's a 30 day free trial offer for new subscribers. The Luma router itself is sold on the company's website in a one pack ($149), a two pack ($249), and a three pack ($349). Luma describes the subscription service price as an "introductory" offer of $5/month for the first year, but the company didn't detail how much it might increase by after that period.