When the Galaxy S8 and Galaxy S8+ smartphones went on sale in April, voice support for Bixby in the United States was missing due to Samsung's decision to delay the virtual assistant's English-language launch until what was then estimated to be sometime in late spring. This week, the company has announced that voice capabilities for Bixby are now arriving for Galaxy S8 and S8+ users across the United States.

Samsung describes Bixby as "fundamentally different" than AI helpers like Siri and Microsoft's Cortana because of its deeper and more nuanced integration into the Galaxy's core apps, as well as some third party apps at launch including Google Maps, Google Play Music, YouTube, and Facebook. The Bixby integration into these third party apps is available through a service called Bixby Labs, which Galaxy S8 owners can opt into through their smartphone.


Bixby's many features include letting users complete simple tasks like turning on the device's flashlight and taking a screenshot or selfie. More complex flows can be arranged as well, like asking the assistant to gather all of the photos taken over the past week into one album called "Vacation," and then sending it to family and friends. Samsung plans to continuously update Bixby with new features, app support, languages and devices, and the company said that thanks to deep learning, the assistant will only improve over time.

What’s more, because Bixby is deeply integrated into the device’s operating system – rather than being a separate app –users can seamlessly switch between controlling an app via voice or via touch commands, rather than choose one or the other ahead of time.

“There are over 10,000 functions on our smartphones, but each day, people may use less than five percent of them. The features on your phone are only useful if you know how to find them. Our goal with Bixby is to make it easier to use our phones, creating the best possible user experience for our customers. That’s why we created Bixby – an intuitive new way to do more things with your phone,” says Injong Rhee, Executive Vice President, Head of R&D, Software and Services of Mobile Communications Business, Samsung Electronics.

With the Bixby update, Galaxy S8 users can simply press the dedicated Bixby button on their device to call up the assistant and begin asking it questions and performing tasks, and a voice activated "Hi, Bixby" feature is also available. Right now, Bixby recognizes English and Korean languages, but Samsung noted that, "Not all accents, dialects and expressions" will be recognized.

Every time that Galaxy S8 users call up Bixby they will also earn experience points in a gamification system that Samsung is also rolling out for the launch, and ending September 14, 2017. Each message sent, call made, setting updated, or any action performed through Bixby will earn XP, which users can convert into Samsung Rewards points that can be amassed to try to win bigger prizes like Samsung products, gift cards, trips, and more.

bixby launch
Earlier this month, it was rumored that Samsung is planning to enter the smart speaker market with a device that uses Bixby as a way for users to interact with music playback. Codenamed "Vega," the project would place Samsung as a competitor against Apple in yet another category, since the Cupertino company at WWDC this year announced the December launch of the HomePod, its Siri-powered speaker.

Delays related to Bixby's U.S. launch are reportedly behind a slowdown on the smart speaker project, and a report out of The Korea Herald this week has furthermore placed the launch of a Samsung speaker well into the future. Sources familiar with the matter claimed that Samsung is "not enthusiastic" about a smart Bixby speaker because it "does not view Al speakers as marketable" at this time, thanks to the domination of products like Amazon Echo. Rather than dive into an uncertain market, Samsung is said to be taking a wait-and-see approach for the potential launch of its Bixby speaker.

Tags: Samsung, Bixby

Top Rated Comments

Jsameds Avatar
50 months ago
Let's be frank, this is already light years ahead of Siri. You literally have to talk into the mic for Siri to understand even basic commands that are multilayered; e.g.,

-set a reminder for parking in two hours

- ok I've set a remind for party at 14:00

Genius.
No issues here.



Attachment Image
Score: 12 Votes (Like | Disagree)
Mad Mac Maniac Avatar
50 months ago
Let's be frank, this is already light years ahead of Siri. You literally have to talk into the mic for Siri to understand even basic commands that are multilayered; e.g.,

-set a reminder for parking in two hours

- ok I've set a remind for party at 14:00

Genius.
Weird. Siri is able to process those type of commands for me with amazing accuracy. Sometimes the "thing to be reminded of" is unusual and she gets it wrong, but it's close enough that I'll know what I meant when the reminder pops up

Additionally, have you used bixby? Do you know it knocks this stuff out of the park? Or are you just spewing Apple hate?
Score: 10 Votes (Like | Disagree)
Nr123*123 Avatar
50 months ago
Let's be frank, this is already light years ahead of Siri. You literally have to talk into the mic for Siri to understand even basic commands that are multilayered; e.g.,

-set a reminder for parking in two hours

- ok I've set a remind for party at 14:00

Genius.
Score: 10 Votes (Like | Disagree)
Zirel Avatar
50 months ago
Weird. Siri is able to process those type of commands for me with amazing accuracy. Sometimes the "thing to be reminded of" is unusual and she gets it wrong, but it's close enough that I'll know what I meant when the reminder pops up

Additionally, have you used bixby? Do you know it knocks this stuff out of the park? Or are you just spewing Apple hate?
This site is full of them, there are more Samsung “fans” here than Apple fans, or even people that don’t hate Apple.
Score: 7 Votes (Like | Disagree)
Andres Cantu Avatar
50 months ago
Let's see if Samsung gets as much heat for the delay as Apple gets for "delays" for unannounced products.

Or at least as much as the AirPods delay.
Score: 7 Votes (Like | Disagree)
MetalHaze Avatar
50 months ago
Let's see if Samsung gets as much heat for the delay as Apple gets for "delays" for unannounced products.

Or at least as much as the AirPods delay.
The Airpods aren't "delayed". They are so popular that they can't keep up with demand. There is a big difference.

Unlike my brother, who has the S8, I have access to the Airpods and I have had them since April. However, his phone still doesn't have access to Bixby.

Imagine, back in the day, if Apple launched the iPhone 4, but had to delay Siri by like 6 months.....We would have never heard the end of it. Yet, Samsung gets a free pass....Why? Oh that's right....No one cares....No one cares so much that they had to build in a gamification system to entice people to use it. o_O
Score: 5 Votes (Like | Disagree)

Top Stories

apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
facebook instargram updated att prompt 1

Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
Foldable iPhone 2023 Feature Yellow

Kuo: Apple to Launch 8-Inch Foldable iPhone in 2023

Sunday May 2, 2021 8:43 pm PDT by
Apple is working to launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, Apple analyst Ming-Chi Kuo said today in a note to investors that was seen by MacRumors. Based on our latest industry survey, we forecast that Apple will likely launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, with SDC as the exclusive display supplier and Samsung Foundry...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.5.1 With Fixes for App Tracking Transparency Bug, WebKit Security Issues

Monday May 3, 2021 10:04 am PDT by
Apple today released iOS and iPadOS 14.5.1, minor security updates that come just a week after the release of the iOS 14.5 update. There is also a companion watchOS 7.4.1 update for Apple Watch and an iOS 12.5.3 update for older iPhone and iPad devices that don't support Apple's latest operating system versions. According to Apple's release notes, the update fixes a bug with App Tracking...
airtags teardown tile mat galaxy smarttag

iFixit Shares AirTag Teardown Revealing 'Impressively Compact' Design Compared to Tile Mate and Galaxy SmartTag

Sunday May 2, 2021 4:54 am PDT by
iFixit has shared the first of its two-part series in tearing down Apple's AirTag item tracker, revealing that Apple had to make impressive design decisions to achieve its small design, including rethinking the speaker layout. For comparison, iFixit compared Apple's AirTag to the Tile Mate and the Samsung Galaxy SmartTag. Compared to the competition, AirTag is the smallest in size, with the...
maxresdefault

Hands-On With Brydge's 12.9-Inch iPad Pro Keyboard With Trackpad

Tuesday May 4, 2021 11:48 am PDT by
Brydge has been making keyboards for Apple's iPads for years now, and the newest model, the Brydge 12.9 MAX+, is compatible with the third, fourth, and fifth-generation iPad Pro models, so it works even with the new mini-LED iPad Pro. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we checked out the new Brydge 12.9 MAX+ to see if it's a viable...