Samsung's Galaxy S8 and Galaxy S8+, announced in late March, are set to go on sale starting on April 21, but one feature will be notably missing on smartphones sold in the United States - Samsung's Bixby voice assistant.

Samsung is planning to delay the launch of the English-language version of Bixby, reports The Wall Street Journal, due to performance issues discovered over the course of the last few weeks.

Galaxy S8
The English-language version of Bixby could be delayed until the end of May, according to a source that spoke to The Wall Street Journal, but Samsung has not made a final decision on timing. A Samsung spokesperson confirmed that the Bixby service will not be available in the United States until "later this spring."

During internal tests in recent weeks, the performance of Bixby's voice recognition in English has lagged behind that of the virtual assistant's performance in Korean, these people said, and company executives are still discussing when to make Bixby available in English.

Samsung's Bixby virtual assistant was first announced in March, ahead of the debut of the Galaxy S8 and S8+. According to Samsung, Bixby is "fundamentally different" than competing products like Siri and Cortana because it is able to be deeply integrated into apps.

Samsung also says Bixby is intelligent enough to understand commands with incomplete information and execute the commanded task to the best of its knowledge. Bixby was built on technology that was acquired from Viv, an AI virtual assistant created by some of the same people who originally built Siri.

As a major feature in the Galaxy S8, with a dedicated button on the left side of the device, Bixby's absence could deter customers from purchasing Samsung's new smartphone.

The Galaxy S8 and the S8+ feature a 5.8 or 6.2-inch AMOLED display, a 12-megapixel rear camera, an 8-megapixel front-facing camera, IP68 water resistance, iris scanning and facial recognition capabilities, a Snapdragon 835 processor, and 4GB RAM. Pricing on the S8 starts at $750 while pricing on the S8+ starts at $850.

Top Rated Comments

coolfactor Avatar
114 months ago
This is too good. I knew Samsung could not pull off a flawless launch. :p

Could you imagine Apple releasing a device with a non-working button? That would never happen.
Score: 16 Votes (Like | Disagree)
dannys1 Avatar
114 months ago
I don't know whats happening to this company, making unusable bezel-less phones with features that aren't finished. This never would have happened under Steve.
Score: 15 Votes (Like | Disagree)
-BigMac- Avatar
114 months ago
HAHA yeh make a voice assistant that doesnt work with the most used international language on earth.

Ladies and gentlegeeks i present - Samsung
Score: 9 Votes (Like | Disagree)
syklee26 Avatar
114 months ago
HAHA yeh make a voice assistant that doesnt work with the most used language on earth.

Ladies and gentlegeeks i present - Samsung
Sorry dude the most used language un earth is actually Chinese.
Score: 9 Votes (Like | Disagree)
_Refurbished_ Avatar
114 months ago
Samsung is clearly coping Apple on this one. They want to release a phone with a non-functioning voice assistant.
Score: 7 Votes (Like | Disagree)
Abazigal Avatar
114 months ago
Apple fanboys be like "Bixby? Nice try"

S8 just beaten iPhone 7 and 7+ all i need to say is, look for features not for a brand name
I just knew someone would say that.

Tech media narrative: Samsung bests Apple in design

Reality:

Fall 2016: Samsung releases a phone that literally explodes

Spring 2017: Samsung dedicates a button to its flagship phone for a voice assistant you can’t speak to. Samsung last-minute slaps the fingerprint scanner next to the camera lens because it isn’t able to come up with a better idea on time. Samsung releases a phone with a facial-recognition system that provides zero security. Dex is a gimmick. Camera and battery life were not improved.

So what features am I supposed to look out for again?
Score: 6 Votes (Like | Disagree)

Popular Stories

Low Cost MacBook Feature A18 Pro

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Subscribe to the MacRumors YouTube channel for more videos. ...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 18 Siri Personal Context

Apple Confirms Google Gemini Will Power Next-Generation Siri This Year

Monday January 12, 2026 7:38 am PST by
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement...
proposed unicode emoji 18%402x

Squinting Face, Pickle, and Lighthouse Among New Emoji Coming to iOS

Friday January 9, 2026 4:24 am PST by
The Unicode Consortium has published a draft list of emoji that could come to smartphones and other devices in the future. The list shared by Emojipedia outlines 19 emoji candidates under consideration for Emoji 18.0, which is expected to be finalized in September 2026. Among the proposed additions are a squinting face emoji, left- and right-pointing thumb gestures, a pickle, a lighthouse, a ...
apple homekit ios 18 5

Apple Reminding Users of Pending Home App Upgrade Requirement

Friday January 9, 2026 10:08 am PST by
Back in late 2022 and early 2023, Apple rolled out a new architecture for its Apple Home platform to deliver improved performance and compatibility, although the rollout came with some hiccups that forced Apple to pull and later re-release the upgrade. Three years later, Apple is now on the verge of ending support for the old version of the Home architecture, which may result in access to...
grok logo purple gradient

U.S. Senators Ask Apple and Google to Remove X and Grok Apps Over Sexualized Image Generation

Friday January 9, 2026 9:43 am PST by
In a letter to Apple CEO Tim Cook and Google CEO Sundar Pichai, U.S. Senators Ron Wyden, Ben Ray Lujan, and Edward Markey have requested that Apple and Google remove X Corp's X and Grok apps from their app stores over recent incidents of "mass generation of nonconsensual sexualized images of women and children." X has come under fire over the past week amid reports of Grok's AI image...
iOS 26 Glass Feature

iOS 26 Shows Unusually Slow Adoption Months After Release [Updated]

Thursday January 8, 2026 3:44 pm PST by
Update: As noted by Nick Heer on his Pixel Envy blog, analytics data is unreliable because Safari on iOS 26 is reporting a different operating system version in the user agent string that analytics services rely on for data. For example, devices on several versions of iOS 26 are reporting themselves as being on iOS 18.7 when using Safari. The relatively low number of mobile devices correctly...