Apple this weekend participated in a few LGBTQ pride parades happening around the world, including those in San Francisco, New York City, and Toronto.

Apple CEO Tim Cook tweeted his support for the parades, wishing a happy pride, "to all our employees, their families and customers around the world!"

apple pride

The company handed out t-shirts with a rainbow Apple logo to those marching in the parades, and in San Francisco there was a large #applepride structure where visitors were able to write their own messages regarding the celebrations.


In previous years Apple has taken to the streets for the pride parade in San Francisco with similar pride t-shirts for employees, commemorative videos posted on YouTube, iTunes gift cards, and a custom rainbow Apple Watch Woven Nylon band. The Pride Edition Woven Nylon band launched to the public during WWDC earlier this month, and Apple this week confirmed a portion of its proceeds are going to help LGBTQ organizations like The Trevor Project and the HRC.

Apple has long voiced support for LGBTQ causes like same sex marriage, as well as having spoken out against some controversial laws that predominantly risked negatively affecting the lives of gay, lesbian, and transgender individuals. Before he publicly came out as gay in late 2014, Apple CEO Tim Cook fought for equality in speeches and op-eds. Under late CEO Steve Jobs, Apple also opposed many discriminatory laws, including 2008's Proposition 8 that sought to eliminate the right to same sex marriage in California.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tags: New York City, Pride, San Francisco, Toronto

Top Rated Comments

doelcm82 Avatar
doelcm82
112 months ago
Now gays can use Apple products without shame. Actually with pride now!

Being gay is fashion now. I wonder how different their lives are now that they can advertise their sexual preference to the world.
We are more like straight people now. They've been advertising their sexual preference all along.
Score: 25 Votes (Like | Disagree)
cwosigns Avatar
cwosigns
112 months ago
I will be happy when posts like this don't automatically get put in the PRSI forum.
Score: 19 Votes (Like | Disagree)
cwosigns Avatar
cwosigns
112 months ago
I read what you said. All of it actually. Saying "be thankful you don't need them" is totally missing the point of them. Celebrating one's culture is always a good thing. It's always great to be proud of your own culture or sexuality or similar. Everyone needs to be proud of who they are. So we could say everyone needs them equally.

There is never a time when this is not needed.
Do you know why I marched this year? Because I can be fired for being gay. I can't adopt in all 50 states because I'm gay. I can be denied housing because I'm gay. I could be beaten and left for dead because I'm gay. I have to think twice before expressing any affection toward my partner in public. I used to have to switch pronouns at work when talking about my weekend. I faced losing the love and support of my entire family because of who I am. When any of these things become ever-present concerns for straight people BECAUSE of the fact that they're straight, I will march in the street with you. But until then, you don't get to question the legitimacy of why we march.
Score: 12 Votes (Like | Disagree)
newyorksole Avatar
newyorksole
112 months ago
Awesome. More and more support every year.
Score: 11 Votes (Like | Disagree)
cwosigns Avatar
cwosigns
112 months ago
Which would Apple support - #gaypride, #whitepride, or #blackpride?

Is it weird to have pride in what you are, rather than what you have achieved?
I could see Apple acknowledging Black History Month just as they acknowledge Gay Pride. There isn't a need for white pride, because straight white people are literally celebrated everywhere you look. Straight people have pride in who they are, but it's instilled before they're even conscious of it because it's reflected back at them from every direction. Minorities often have to consciously develop pride in themselves, and we gather together to celebrate each other and help to instill pride in one another because we do not see ourselves reflected in the dominant majority culture.
Score: 10 Votes (Like | Disagree)
slowpoke Avatar
slowpoke
112 months ago
Oh boy this is gonna be an awesome thread!!! I bet nobody is gonna post any incredibly goddamn depressing computerman homophobia!!!!!!!
Score: 10 Votes (Like | Disagree)
Read All Comments

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Read Full Article • 134 comments
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
Read Full Article • 77 comments
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Read Full Article • 121 comments
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Read Full Article
apple unsold web store

Retail Accessories Apple Won't Sell You Now Available via New Site

Friday January 30, 2026 8:46 am PST by
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments. Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
Read Full Article • 78 comments