Broadcasting company SiriusXM Satellite Radio is having "active discussions" about the potential acquisition of internet radio company Pandora, after previously showing interest in bidding for Pandora last year. After those talks stalled, The New York Post is now reporting that SiriusXM is reigniting its interest in Pandora, which would grant the company access to Pandora's online radio service and the just-launched on-demand "Premium" streaming service.

Pandora Premium itself is the result of the company's acquisition of key assets and employees who worked for Rdio, which Pandora acquired in 2015. The $9.99/month service is a competitor to Apple Music and Spotify, giving listeners access to a large on-demand library, playlist creation, unlimited skips, and no ads, unlike Pandora's base radio service.

pandora premium

Pandora's new on-demand service, Pandora Premium

Liberty Media-backed SiriusXM is in active discussions about making a bid for internet radio company Pandora, The Post has learned.

The New York satellite radio company, which has exhibited on-and-off interest in the struggling streamer, has recently restarted talks with Pandora’s banks and is discussing the size of a potential offer, sources said.

According to Goldman Sachs analyst Heath Terry, the music industry is currently focused on the "increasingly competitive environment in streaming music," so SiriusXM might be interested in acquiring Pandora to help beef up its Premium streaming service and compete more directly with Apple Music and Sirius, which are both above 20 million and 50 million paid subscribers, respectively. Since the trial period opened in March, Pandora Premium has reported 1.3 million sign-ups for the streaming service.

The specific number of those users who continued to pay for Premium was not disclosed, but the company saw a 6 percent revenue uptick in the first quarter. Its total active listeners nevertheless decreased to 76.7 million from 79.4 million in the year-ago quarter. Pandora co-founder Tim Westergren hoped to keep Pandora away from a sale, but two of its largest shareholders -- Corvex Management and Matrix Capital Management -- have repeatedly pushed the company in that direction.

According to sources familiar with the talks between the two companies, no price has yet to be agreed upon but bids could range between $12 and $13 per share, while other sources "immediately shot down" those estimations. Greg Maffe, the CEO of SiriusXM parent company Liberty Media, has said previously he believes Pandora to be worth $10 per share. On Wednesday, Pandora's shares closed at $8.93.

Top Rated Comments

Derekuda Avatar
58 months ago
I used to love Sirius until they merged with XM. Then many of the things that were originally included in my package, especially sports, were suddenly extra. Hopefully they won't screw up Pandora if the deal goes through.
Agreed! I had XM at the time, and they use to offer free online streaming. After the merger, that became an extra charge add-on. If SiriusXM buys pandora, i'll most likely dump my Pandora Plus account as they will most likely increase the price.
Score: 4 Votes (Like | Disagree)
QuarterSwede Avatar
58 months ago
Sigh. I really hope SiriusXM doesn't screw this up if they do acquire Pandora. It's currently my favorite streaming radio service. They seem to have the best algorithm for picking what I'll like to hear. Probably 9/10 songs is on point.
Score: 2 Votes (Like | Disagree)
coolbreeze Avatar
58 months ago
Sirius needs to focus on fixing its app first. It's horrible. Stops playing for no reason, isn't even optimized for the 7+ (it's been YEARS) and is generally a mess.

If I didn't have two lifetime subs I'd be furious.
Score: 1 Votes (Like | Disagree)
djeeyore25 Avatar
58 months ago
I used to love Sirius until they merged with XM. Then many of the things that were originally included in my package, especially sports, were suddenly extra. Hopefully they won't screw up Pandora if the deal goes through.
Score: 1 Votes (Like | Disagree)
DaveTheRave Avatar
58 months ago
Yay Sirius! Hit 'em with the Hein!!!
Score: 1 Votes (Like | Disagree)
mwd25 Avatar
58 months ago
I have SiriusXM in my current car. I like it better than Pandora Plus for radio, but no way would I pay full price for the service. Every six months once my promo period expires, I usually call to cancel, and they typically offer me a similar or better deal.

There isn't anything spectacular about either service. I just like the fact that when I don't feel like searching for an album or playlist via Spotify on my phone, I can just turn to SiriusXM.
And theres the rub........but I'l get back to that. I too used to have Sirius, used to cost $12 and included online listening. They came out with their portable player, which I thought was awesome, and its been downhill since. They haven't kept up with technology or pricing. First online listening got taken away, then when the sirius app was being hyped we found out umm, yeah, its going to cost extra if you want to hear Howard on the app. Then the merger talks, ok cool, merge, Im all for getting MLB......OOPS, nope that will also be extra. And now to your point.........I would sign up for Sirius today.........if I didnt have to go through that god awful experience of having to "call" to cancel. Every other service that gives out a trial or promotion, it either just expires if you dont renew or you can cancel online. When companies make you call them and then connect you to a english as a second language call center to cancel, and you have to almost fight with the people to just cancel, 9 times out of ten those are usually scams.Lets see, what service can I just go online and click one button and my service is cancelled, Netflix, Hulu, Sling,Apple Music. Its sad that they have so little confidence in their product that the only way they hold on to subscribers is to just make it a train wreck nightmare for people to cancel so they stay.
Score: 1 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
airtag in hand

Apple Enhancing AirTags Anti-Stalking Measures With Android App and Shorter Sound Intervals

Thursday June 3, 2021 11:10 am PDT by
Apple is enhancing AirTags security to prevent stalking using the Bluetooth devices, Apple told CNET today. Apple is already sending out over-the-air updates to AirTags that will shorten the amount of time before an unknown AirTag alerts you if it is in your possession. At the current time, AirTags play a sound after three days of being away from their owner. After the update, AirTags will...
maxresdefault

Here's How Apple's New iPhone to iPhone Data Migration Feature Works in iOS 12.4

Tuesday July 23, 2019 1:20 pm PDT by
Apple this week released iOS 12.4, the newest version of iOS 12 available for iPhones and iPads. One of the new features in iOS 12.4 is an updated data migration option that uses device to device transfers rather than relying on iCloud. Apple didn't provide much information on the new data migration feature, so we thought we'd check it out in our latest YouTube video. Subscribe to the ...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
airtag precision finding

AirTag Includes U1 Chip for 'Precision Finding' Feature

Tuesday April 20, 2021 12:11 pm PDT by
Apple's long-awaited AirTag was finally unveiled today, and as expected, the small circle-shaped accessories can be attached to items like wallets, keys, and more to allow them to be tracked in the Find My app. As was rumored ahead of release, each AirTag is equipped with a U1 chip, and on devices that also have U1 chips, there's a Precision Finding feature. U1 Ultra Wideband chips are...
iOS 15 General Feature Yellow

Everything New in iOS 15 Beta 6: SharePlay Disabled, Safari Redesigned and More

Tuesday August 17, 2021 2:12 pm PDT by
Apple released the sixth beta of iOS 15 just a week after the fifth beta, but the new update brings some of the most significant tweaks that we've seen to iOS 15 during the beta testing period. Safari Redesign Apple in iOS 15 beta 6 has added a toggle to move the Safari address bar to the top of the interface, which returns Safari to an iOS 14-like design and mitigates all of the Safari...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
2016 macbook pro flexgate b

Apple Faces Another Class-Action MacBook Pro ‘Flexgate’ Lawsuit

Thursday August 20, 2020 6:43 am PDT by
Another class-action complaint has been lodged against Apple, which claims that the company was aware of a MacBook Pro design flaw that caused some devices to have backlight display issues (via Apple Insider). The so-called "flexgate" problem was present in some MacBook Pro models manufactured between 2016 and 2017. The problem appears as dark patches along the bottom of the MacBook Pro's...