Apple's Plans for Upcoming Siri Speaker Remain Unclear in Regard to Display

With Amazon having launched the Echo Show, a new Alexa-enabled smart speaker that comes equipped with a 7-inch screen, Bloomberg has shared a little tidbit on Apple's own speaker plans, making it clear that there's still no concrete information on whether Apple's speaker will include a display.

In a piece outlining Amazon's new speaker, Bloomberg references a comment made recently by Apple marketing chief Phil Schiller, where he said that a voice assistant in a device without a screen doesn't "suit many situations."

While marketing chief Phil Schiller recently talked up the benefits of having a screen on a voice-activated device, it's not clear whether the Apple version will in fact have one.

Rumors of Apple's work on some kind of in-home Siri-based smart speaker to compete with the Amazon Echo first surfaced in early 2016, but while the speaker is said to be close to launching, details remain scant.

amazonechoshow

The new Amazon Echo Show

We've heard it will feature Siri integration and focus heavily on sound quality, with "excellent acoustics performance" and some form of Beats technology. Design details shared in late April said it would feature a Mac Pro-style concave top with built-in controls and a "fat" body with speaker mesh covering the majority of the device, but no display was mentioned.

KGI Securities analyst Ming-Chi Kuo has said the speaker has a 50 percent chance of debuting at Apple's Worldwide Developers Conference coming in June, and as Bloomberg first mentioned in September (and reiterates again today) the speaker is currently being tested within the homes of Apple employees, so it may not be long before we have more concrete details about the device.

Based on today's Bloomberg report, Apple's speaker will have one benefit over the Amazon Echo and Google Home - native Apple Music integration. Amazon devices chief Dave Limp told Bloomberg that while Amazon would "love to have Apple" the company is "not super big" on allowing Apple Music integration.

For more details on Apple's upcoming Siri speaker, make sure to check out our dedicated roundup, which aggregates all of the information we've heard about the device so far. More information about Amazon's Echo Show can be found in our launch article.

Related Roundup: HomePod
Buyer's Guide: HomePod (Don't Buy)

Top Rated Comments

TimUSCA Avatar
54 months ago
I don't see the point of the screen unless it's $99 or so. The Echo Show, at $229, is nothing more than a severely limited tablet with a stand built into it. It's just too expensive for what it is.
Score: 5 Votes (Like | Disagree)
Breaking Good Avatar
54 months ago
As others have alluded to already, I don't see the point of a screen for a Siri speaker with a screen. That's why I have a screen on my iPad, iPhone and Apple Watch.

Why would I bother to walk over to see a screen on a speaker? I thought the whole idea of the speaker was so that I wouldn't have to walk anywhere. I can just as easily walk over and pick up my smartphone or tablet if I need to look at something.

I already have a speaker with a screen on it. It's called a television.
Score: 4 Votes (Like | Disagree)
Ventilatedbrain Avatar
54 months ago
A smart speaker , I think that's enough smart things ( says the guy who will probably get it ) but isn't this gonna be like an old iPad just sitting in the living room ?
Score: 3 Votes (Like | Disagree)
macsplusmacs Avatar
54 months ago
What if he's still saying the truth.

You: what's the weather today?
Apple Home Device: (Voice) It will be 72 degrees today.
Iphone: Screen lights up immediately on your iPhone / iPad what ever is being used showing the weather and other contextual information.


Your iDevice can now extend and act as the "screen" to the Apple Home Device for further reading and interaction.

???
Score: 3 Votes (Like | Disagree)
Winni Avatar
54 months ago
I don't see the point of the screen unless it's $99 or so. The Echo Show, at $229, is nothing more than a severely limited tablet with a stand built into it. It's just too expensive for what it is.

No, it's not. It also is definitely not a tablet and it doesn't want to be one. Watch the video that Amazon made for it. Normal people in their every day life using this device for EXACTLY what normal people in their every day life would want to do with such a gadget -- when their hands are busy doing chores, working in their homes or changing their babies' diapers. The way Amazon lets them use the screen MAKES SENSE and actually is helpful -- beyond the scope of what a tablet could do in any of these situations. Amazon "got it".

And yes, I will buy one of those gadgets, too, the moment they become available in Germany.
[doublepost=1494360901][/doublepost]
Well, I'm sure Apple's solution will definitely be better looking than This fugly Echo Show
Yes, it will be better looking, absolutely. But that will be the only advantage. At the same time, it will also be less useful and it will be crippled in some way - because it will be dependent on some other iOS device that I don't have and don't want to buy. Then there is Siri, which is not even playing the same sport as Alexa...
[doublepost=1494360943][/doublepost]
I'm going to get an ipad and a nice stan instead
Good luck with using that combo without your hands.
[doublepost=1494361238][/doublepost]
I think the 'Show' looks like a great device that will fly off the shelves.

No doubt it will be $199 after promotions, Black Friday etc.

The fact that the 'Show' works with existing Dots and Echos for voice call will make this a 100% success IMO and save folks with long distance landline calls - cancel your phones landline, just have broadband.
Amazon got it nailed. They focused on the things where a screen can actually add value to Alexa, and they made it work. And at this price -- especially since you can get two devices for a significant rebate (just to push the video call feature) - this thing will sell itself (at least in first world countries).

Oh... And then there still is the fact that this platform is entirely open for third party developers and everybody can develop "skills" for Alexa with almost zero investment.
Score: 2 Votes (Like | Disagree)
deany Avatar
54 months ago
Why is everyone acting as if Apple does NOT have an iPad in their line up? Add a wall mount and what else do you need? Speakers? They got that nailed wirelessly I believe? I don't understand this selective blindness going on in the Apple press?
The iPad has 1 microphone, the Echo Dot has 7 the Echo show has 8.

I think this is why Siri is not as acurate as we would all like.
Score: 2 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
apple watch edition series 5 ceramic black prototype

Apple Planned Black Ceramic Apple Watch Edition Series 5

Wednesday June 16, 2021 5:45 am PDT by
Apple considered offering a black version of the ceramic Apple Watch Edition Series 5, according to newly-shared images of the prototype casing. The images, shared on Twitter by the prototype collector and leaker known as "Mr. White," show a prototype black ceramic Apple Watch casing, alongside the white ceramic version. The ceramic Apple Watch Edition Series 5 was never available in a...
maxresdefault

Demo: Check Out AirPlay 2 on a Mac in macOS Monterey

Tuesday June 15, 2021 11:57 am PDT by
With macOS Monterey, Apple has introduced expanded AirPlay 2 support, so you can AirPlay content from an iPhone, iPad, or even another Mac to your main Mac. We thought we'd do a quick demo of this handy new feature in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. With AirPlay to Mac, you can extend or mirror an Apple device's display to a Mac, and since ...
app store blue banner

U.S. Antitrust Legislation Would Require Users to Be Able to Delete All Pre-Installed Apple Apps [Updated]

Wednesday June 16, 2021 11:26 am PDT by
Update: Bloomberg inaccurately interpreted the original comments and has since drastically changed the wording of its article. The original Bloomberg piece said that Apple would be prohibited from pre-installing its own apps on iPhones. The updated Bloomberg article has been rewritten to clarify that the antitrust legislation prohibits Apple from preventing users from removing Apple-created...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...