Apple Apologizes About Mac Pro's Lack of Upgradability, Ensures It's Still Committed to Pros

Apple invited a small group of reporters to Cupertino on Monday for a roundtable discussion about the future of the Mac.

mac pro 1202 days
Apple revealed to them reshuffled Mac Pro configurations and pricing, but the bigger news was that it's working on a "completely rethought" Mac Pro that will feature a modular design. The all-new Mac Pro, which won't launch until at least next year, will be Apple's highest-end, highest-throughput system.

Apple said the new Mac Pro will be accompanied by an Apple-branded external display geared towards pro users. Apple appears to be reversing course after discontinuing the Thunderbolt Display, and reportedly exiting the display business. It most recently partnered with LG on the UltraFine 4K and 5K displays.

Apple also said that it's working on new iMac models that will be unveiled later this year, but it remained tight-lipped about what to expect. Meanwhile, Apple said the Mac mini remains an "important" product in its lineup, and one that it will continue to sell, but it did not reveal any plans for future updates.

It isn't often that Apple pre-announces new products in its pipeline, but there were growing concerns that Apple no longer cared about professional users, and this is Apple's way of proving otherwise. Apple stressed that it remains committed to the Mac and pro users throughout its entire media briefing.

Apple marketing chief Phil Schiller apologized about the "pause in upgrades and updates" to the Mac Pro, and promised that Apple will have "something great" to replace it, according to TechCrunch. The Mac Pro went 1,202 days without any update prior to today, per the MacRumors Buyer's Guide.

"If we've had a pause in upgrades and updates, we're sorry for that — what happened with the Mac Pro — and we're going to come out with something great to replace it."

Schiller also apologized about the current Mac Pro's lack of upgradability and expandability, per Daring Fireball:

We're not going to get into exactly what stage we’re in, just that we told the team to take the time to do something really great. To do something that can be supported for a long time with customers with updates and upgrades throughout the years. We’ll take the time it takes to do that. The current Mac Pro, as we’ve said a few times, was constrained thermally and it restricted our ability to upgrade it. And for that, we’re sorry to disappoint customers who wanted that, and we’ve asked the team to go and re-architect and design something great for the future that those Mac Pro customers who want more expandability, more upgradability in the future. It’ll meet more of those needs.

Schiller said Apple chose to be more transparent with today's news because it "cares deeply" about pro users that "invest so much" in the Mac:

“We’ll talk about what’s going on and frankly be a little more transparent with some of the things we’re doing, some of the places we’re going, because our pro users desire that and we care deeply about them and we’re dedicated to communicating well with them and helping them understand what we’re doing and what we’re up to. We want to be as transparent as we can, for our pro users, and help them as they make their buying decisions. They invest so much in the Mac, we want to support them, and we care deeply about them. So that’s why we’re here.”

The overall tone was that Apple is committed to the Mac, even if the iPhone accounts for some two-thirds of Apple's revenue.

We’re committed to the Mac, we’ve got great talent on the Mac, both hardware and software, we’ve got great products planned for the future, and as far as our horizon line can see, the Mac is a core component of the things Apple delivers, including to our pro customers.

In the end, the comparatively small but vocal community of pro users was loud enough that Apple likely felt it needed to respond now, rather than keep its plans for new products under wraps until later. It's exciting news for Apple's pro customers, even if some patience is still required until Apple's roadmap materializes.

Popular Stories

Apple Glasses Purple Feature

Apple Smart Glasses Launching in 2026

Thursday May 22, 2025 12:22 pm PDT by
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week. Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
Apple Glass

Apple Smart Glasses: Everything We Know So Far

Wednesday May 21, 2025 8:21 am PDT by
Google recently made waves by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand. Current Development Status Apple is actively working on new chips specifically...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
iPod shuffle generations

Kuo: Jony Ive's Futuristic OpenAI Device Like a Neck-Worn iPod Shuffle

Thursday May 22, 2025 8:05 am PDT by
The big news in the technology world this week is that ChatGPT maker OpenAI is working more closely with Apple's former design chief Jony Ive on a futuristic AI device. The company is remaining tight lipped about the device, but Apple supply chain analyst Ming-Chi Kuo has shared some alleged details about its design. In a social media post today, Kuo said the device will be "slightly larger" ...
2024 iPhone Boxes Feature

Apple Raises iPhone Trade-In Values For Limited Time — Here's the List

Friday May 23, 2025 6:48 am PDT by
Apple has temporarily increased its iPhone trade-in values in select countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, U.K., and China. Apple says the extra credit towards a new iPhone is available through June 18. In the U.S., the maximum estimated trade-in values increased by only $5 to $30, with the full changes in that country outlined below. ...
CarPlay Ultra Aston Martin

CarPlay Ultra Solves One of Regular CarPlay's Biggest Limitations

Thursday May 22, 2025 9:16 am PDT by
The next generation of CarPlay is finally starting to roll out, and it includes a new feature that solves one of regular CarPlay's longstanding limitations. Apple last week announced the launch of CarPlay Ultra, and it offers a Radio app, allowing you to control AM and FM radio stations within CarPlay. With regular CarPlay, you must switch between CarPlay and your vehicle's built-in software ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Thursday May 22, 2025 4:06 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
General Calendar Feature

Apple Calendar App Revamp Confirmed by Job Posting

Friday May 23, 2025 3:12 am PDT by
A new Apple job listing has provided more evidence that the company is working on a major overhaul of its Calendar app. A senior software engineer position for "Calendar Experience," spotted by Macworld's Filipe Espósito, explicitly states that Apple seeks candidates to join a team that will "reimagine what a modern calendar can be across Apple's platforms." Listed on April 29, the posting ...

Top Rated Comments

robsp2000 Avatar
106 months ago
I guess all the mac rumors forum crying worked
Score: 43 Votes (Like | Disagree)
JMacHack Avatar
106 months ago
"Can't innovate anymore my ass" (except I think we designed ourselves into a bit of a thermal corner, if you will.)
It was innovative, just pointlessly innovative.
Score: 38 Votes (Like | Disagree)
macduke Avatar
106 months ago
Phil Schiller 2013: "Can't innovate my ass!"

Phill Schiller 2017: "Sorry."

Seriously though, I appreciate them realizing their mistake, and admitting it, even though it took a long time. I'm really looking forward to seeing what a base model modular Mac Pro might entail. If I can get in the door with six cores, 32GB RAM, solid GPU and 512GB SSD for $2999 by early to mid 2018, then it's worth the wait. I could even get by with 16GB and upgrade it myself. Hopefully the 5K display is only $999, as prices will fall over the coming year. But even $1199 wouldn't be horrible for an Apple-branded, beautiful display when compared to that LG turd.
Score: 38 Votes (Like | Disagree)
Xavier Avatar
106 months ago
Better late than never?
Apple 1997: Think Different

Apple 2017: Better Late Than Never
Score: 35 Votes (Like | Disagree)
mcfrazieriv Avatar
106 months ago
The magic is gone at this company.

Rather than surprise and delight, they've disappointed so many times that they feel guilty enough to come out and tell people what's in the product pipeline.

Imagine the product introductions years ago... not a single thing mentioned before the curtain was lifted. Now we have a circus sideshow.
Score: 34 Votes (Like | Disagree)
M.PaulCezanne Avatar
106 months ago
"Can't innovate anymore my ass" (except I think we designed ourselves into a bit of a thermal corner, if you will)
Score: 29 Votes (Like | Disagree)