Apple Says It's Out of the Standalone Display Business

Alongside the new MacBook Pro, Apple introduced a 27-inch 5K UltraFine Display made in partnership with LG, calling into question future plans for an Apple-branded display product.

While rumors have suggested Apple is working on a Thunderbolt Display replacement powered by an integrated GPU, Apple's LG partnership seems to indicate that Apple may have shelved plans to build a new display, something that's been confirmed by The Verge's Nilay Patel. According to Patel, Apple told him it is out of the standalone display business.


The last rumors about an Apple-branded display came in June of 2016 from BuzzFeed's John Paczkowski, a reliable source, so if Apple has ceased work on its own display product, it's a decision that may have been made rather recently.

In lieu of its own display, Apple is selling the aforementioned 5K display product from LG and a second LG-branded 4K display, both of which have been designed with input from Apple and optimized for Apple products. As pointed out by Jason Snell of Six Colors, the brightness and settings of the LG display can be adjusted from the Mac, suggesting a deeper level of hardware integration than you'd get with a standard 5K display.

Priced at $1,299.95, the 5K LG UltraFine display uses multi-stream transport and connects to the new MacBook Pro using a single Thunderbolt 3 cable. Because it requires Thunderbolt 3 connectivity, it's only compatible with the MacBook Pro (and any future Macs equipped with Thunderbolt 3).

lg5kmonitor
LG's 21.5-inch 4K UltraFine display is more affordable at $699.95, and because it doesn't require Thunderbolt 3, it's compatible with any USB-C Mac, including the new MacBook Pro and the less powerful MacBook.

Both displays offer charging capabilities, support for wide color gamut, built-in stereo speakers, and include additional ports on the back for connecting accessories. The larger 5K display also includes a camera and a microphone, offering all of the features that might have been included in an Apple-designed display.

Related Forum: Mac Accessories

Popular Stories

Generic iOS 18 Feature Real Mock

iOS 18 Available Now With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
iOS 18 Public Beta Thumb 1

Here's When iOS 18 Rolls Out Today in Every Time Zone

Monday September 16, 2024 3:56 am PDT by
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
M4 Mac mini Black Ortho Cooler

Apple Leaks New Mac Mini With 5 USB-C Ports

Monday September 16, 2024 11:40 am PDT by
Apple has seemingly leaked the rumored next-generation Mac mini with five USB-C ports, according to a code change within Apple software that was discovered today by MacRumors contributor Aaron Perris. The code refers to an unreleased Mac mini model with an Apple silicon chip and five ports, which lines up with a previous report from Bloomberg's Mark Gurman that said the next Mac mini will be ...
apple silicon mac lineup wwdc 2022 feature purple

M4 Macs, New iPad Mini, and iPad 11 Expected at Upcoming Apple Event

Sunday September 15, 2024 5:29 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
16 pro

iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says

Sunday September 15, 2024 3:58 pm PDT by
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
m4 iPad Pro Horizontal Feature Purple and Blue

Apple Pulls iPadOS 18 for M4 iPad Pro After Bricking Complaints [Updated]

Tuesday September 17, 2024 11:24 am PDT by
Apple stopped signing the iPadOS 18 update for the M4 iPad Pro models, which means the new software is no longer available to be downloaded and installed at the current time. The update appears to have been pulled following complaints from some iPad Pro owners, who found that the update bricked their devices. There are reports on Reddit from iPad Pro users who had an interruption in the...

Top Rated Comments

Bubba Satori Avatar
103 months ago
This just in...
Apple is out of the Mac Pro business.
Score: 154 Votes (Like | Disagree)
awer25 Avatar
103 months ago
I think it's clear that Apple is no longer in the "pro computing" business at all.
Score: 102 Votes (Like | Disagree)
sputnikv Avatar
103 months ago
that's really unfortunate. this probably doesn't speak well for their interest in desktops either
Score: 75 Votes (Like | Disagree)
Crosscreek Avatar
103 months ago
Seems Apples out of the desktop computer business too considering Mac Pro and Mac Mini stagnation, SAD.
Score: 75 Votes (Like | Disagree)
Quu Avatar
103 months ago
Apple seems to be asleep at the wheel lately. Time for new leadership I think.
Score: 60 Votes (Like | Disagree)
omihek Avatar
103 months ago
Apple please just stop making announcements. We can't take anymore of this.
Score: 55 Votes (Like | Disagree)