Tim Cook Says Apple is 'Very Committed' to the Mac and to 'Stay Tuned'

Apple CEO Tim Cook has responded to a MacRumors reader's email about the lack of a long-awaited MacBook Pro refresh, stressing that he "loves the Mac" and that Apple is "very committed" to it. He told the customer, who wishes to remain anonymous, to "stay tuned," suggesting that updates to the Mac lineup are on the horizon.

rmbp
MacRumors cannot fully confirm the authenticity of the email, but it does appear to originate from Apple's corporate servers based on full headers we saw. Apple executives occasionally respond to customer emails, but it is possible the response was handled by Apple's executive relations or public relations teams.

tim-cook-mac-email
An update to the Mac lineup at some point is inevitable, and the bigger focus is now on when that will happen. The latest word is that Apple will release new MacBook Pro and MacBook Air models with USB-C ports as early as October, while updated iMac models with an option for new AMD graphics chips are also in the works.

That report reiterated rumors that the new MacBook Pro will be thinner and include an OLED-based touch bar along the top of the flatter keyboard, which will present functions that dynamically fit the current task or application, as well as integrate Touch ID to enable users to quickly log in using their fingerprint.

Our own Mac Buyer's Guide shows that it has been 479 days since the MacBook Pro was last updated, while the MacBook Air has not been refreshed in 550 days. Similarly, the Mac mini has not been refreshed in 694 days, while the Mac Pro is five days shy of 1000 days since its last update. iMacs stand at 332 days.

Top Rated Comments

bladerunner2000 Avatar
101 months ago
I hope they don't get rid of the headphone jacks in all new macs, cuz you know, they have courage.
Score: 122 Votes (Like | Disagree)
Lepton Avatar
101 months ago
I've BEEN tuned! Where have YOU been?
Score: 87 Votes (Like | Disagree)
Bubba Satori Avatar
101 months ago
Stay tuned to the amazingly courageous horizon.

Look, a hot air balloon.
Score: 76 Votes (Like | Disagree)
bladerunner2000 Avatar
101 months ago
What exactly was the strategy for Mac Pro if it's just shy of 1000 days since being updated?
Their strategy was to rip off consumers by releasing a $4,000 mac with a 2 year old GPU in 2013 and continue to charge that much 3 years later.
Score: 70 Votes (Like | Disagree)
xmonkey Avatar
101 months ago
Very committed? Ok, right. I'm sure that's exactly how the users who invested in the Mac Pro feel right about now.
Score: 52 Votes (Like | Disagree)
profets Avatar
101 months ago
A legit Mac rumor?
Score: 44 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...