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Tim Cook Says Apple is 'Very Committed' to the Mac and to 'Stay Tuned'

Apple CEO Tim Cook has responded to a MacRumors reader's email about the lack of a long-awaited MacBook Pro refresh, stressing that he "loves the Mac" and that Apple is "very committed" to it. He told the customer, who wishes to remain anonymous, to "stay tuned," suggesting that updates to the Mac lineup are on the horizon.

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MacRumors cannot fully confirm the authenticity of the email, but it does appear to originate from Apple's corporate servers based on full headers we saw. Apple executives occasionally respond to customer emails, but it is possible the response was handled by Apple's executive relations or public relations teams.

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An update to the Mac lineup at some point is inevitable, and the bigger focus is now on when that will happen. The latest word is that Apple will release new MacBook Pro and MacBook Air models with USB-C ports as early as October, while updated iMac models with an option for new AMD graphics chips are also in the works.

That report reiterated rumors that the new MacBook Pro will be thinner and include an OLED-based touch bar along the top of the flatter keyboard, which will present functions that dynamically fit the current task or application, as well as integrate Touch ID to enable users to quickly log in using their fingerprint.

Our own Mac Buyer's Guide shows that it has been 479 days since the MacBook Pro was last updated, while the MacBook Air has not been refreshed in 550 days. Similarly, the Mac mini has not been refreshed in 694 days, while the Mac Pro is five days shy of 1000 days since its last update. iMacs stand at 332 days.

Tag: Tim Cook


Top Rated Comments

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8 months ago
I hope they don't get rid of the headphone jacks in all new macs, cuz you know, they have courage.
Rating: 122 Votes
8 months ago
I've BEEN tuned! Where have YOU been?
Rating: 87 Votes
8 months ago
Stay tuned to the amazingly courageous horizon.

Look, a hot air balloon.
Rating: 76 Votes
8 months ago

What exactly was the strategy for Mac Pro if it's just shy of 1000 days since being updated?


Their strategy was to rip off consumers by releasing a $4,000 mac with a 2 year old GPU in 2013 and continue to charge that much 3 years later.
Rating: 70 Votes
8 months ago
Very committed? Ok, right. I'm sure that's exactly how the users who invested in the Mac Pro feel right about now.
Rating: 52 Votes
8 months ago
A legit Mac rumor?
Rating: 44 Votes
8 months ago
I sent Tim Cook "Have you forgotten about the mac pro?" He replied "whats that?"
Rating: 38 Votes
8 months ago
"very committed"

iMac 332 days
Macbook Pro 479 days
Macbook Air 550 days
Mac Mini 694 days
Mac Pro 995 days

Yeah, they are very committed. To late Tim. I switched.
Rating: 36 Votes
8 months ago
I'd love to tell my wife that I'm committed to her, and then ignore her for over a year. lol
Rating: 34 Votes
8 months ago
Rating: 29 Votes

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