Apple Shares Two New iPad Pro Ads in Twitter-Based Campaign

Apple today continued on with its latest iPad Pro campaign, today sharing two new Twitter-based video ads highlighting features like the Apple Pencil, the built-in camera, and recording functions.

The first ad focuses on the note taking capabilities of the iPad Pro, explaining that students can take better notes with the Apple Pencil and even use the recording capabilities of the device to capture full lectures.


The second video points out that an iPad Pro can replace several existing desktop accessories, like a scanner, a pad of paper, and a laptop.


Like the rest of the videos in the new iPad Pro campaign, the two new spots use real tweets from real people, with each video focusing on a problem someone has tweeted about.

Apple has shared several videos in the campaign so far, focusing on features like LTE connectivity, speed, the Apple Pencil, apps like Microsoft Word, and more.

The ad series comes as Apple is rumored to be preparing to introduce an updated iPad Pro lineup, perhaps as early as March. A flagship 10.5-inch iPad Pro with an upgraded processor and edge-to-edge display is rumored to be in the works alongside refreshed 9.7, 12.9, and perhaps 7.9-inch tablets.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Neutral)

Popular Stories

election results 2024 live activities

Track 2024 U.S. Election Results Live on Your iPhone Lock Screen

Tuesday November 5, 2024 5:02 am PST by
Apple News is providing Live Activities support for the 2024 U.S. presidential election, allowing iPhone and iPad users to track electoral results in real time directly from their Lock Screen. The feature is rolling out for U.S. users over the course of Election Day, November 5, providing continuous updates of the electoral count. So if you're interested, you don't need to repeatedly check...
ios 18 2 chatgpt plus

iOS 18.2 Beta 2 Shows Siri ChatGPT Limit, Offers 'Plus' Upgrade Option

Monday November 4, 2024 10:54 am PST by
With the second beta of iOS 18.2 that's available for developers today, Apple has further fleshed out the ChatGPT integration that's available with Siri. In the Settings app, there's now a section that shows the ChatGPT daily limit, and offers an option to upgrade to the paid ChatGPT Plus plan. The beta includes an Advanced Capabilities section with a "Daily Limit" reading that shows up as...
New Things Your iPhone Can Do in iOS 18

10 New Things Your iPhone Can Do in iOS 18.2

Thursday October 31, 2024 9:42 am PDT by
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well. ...
Generic iOS 18

Everything New in iOS 18.2 Beta 2

Monday November 4, 2024 12:34 pm PST by
Apple today seeded the second betas of upcoming iOS 18.2 and iPadOS 18.2 updates to developers, and Apple is continuing to refine the Apple Intelligence capabilities. There are also a handful of smaller features that are worth knowing about. Find My Find My has a new option to Share Item Location with an "airline or trusted person" that can help you locate something that you've misplaced....
best early black friday deals

The Best Early Black Friday Apple Deals

Friday November 1, 2024 8:21 am PDT by
We're officially in the month of Black Friday, which will take place on Friday, November 29 in 2024. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
M4 M4 Pro vs M4 Max Feature

When to Expect New M4 MacBook Air, Mac Studio, and Mac Pro Models

Monday November 4, 2024 2:36 am PST by
Apple's fall 2024 Mac announcements have included new iMac, Mac mini, and MacBook Pro models, all of which debuted with variants of Apple's M4 chip. Apple intends to update the rest of its Mac lineup with M4 series processors over the next 12 months, which will make it the first time that Apple has used the same chip generation across all of its Macs. This means we can expect new M4...
M4 Pro on Blue

M4 Pro Chip Benchmark Results Reveal an Extremely Impressive Performance Feat

Thursday October 31, 2024 7:06 pm PDT by
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance. Here is a comparison of the results: Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results) Mac Studio...

Top Rated Comments

Radon87000 Avatar
100 months ago
Woah.It can scan papers and record lectures. Now thats a pro device right there
Score: 34 Votes (Like | Disagree)
aaronhead14 Avatar
100 months ago
My goodness, those ads are abysmal.
Score: 24 Votes (Like | Disagree)
yanksfan114 Avatar
100 months ago
Can confirm that taking notes in Notability with the Apple Pencil is great. Whenever I'm in a meeting I'll record it while writing notes. Then later if I forget what specifically was said, I can listen to the recording and it'll tell me what I was writing at the time. Makes my managers a lot more impressed that I never forget things ;)
Score: 23 Votes (Like | Disagree)
Juicy Box Avatar
100 months ago
Apple has shared several videos ('https://www.macrumors.com/2017/02/28/ipad-pro-ad-highlights-apple-pencil/') in the campaign so far, focusing on features like LTE connectivity, speed, the Apple Pencil, apps like Microsoft Word, and more.
I know there are going to be people that like these ads, but some are just horrible.

I have been seeing the MS word one a lot lately, that one is just stupid. Does this type of advertising work on people? Who is the demographic they are going for?

Also, the ridiculous "the iPad doesn't get PC Viruses" statement. The iPad also doesn't get Mac Viruses, or the bird flu, or STDs.

Again, who is the target audience for these ads?
Score: 22 Votes (Like | Disagree)
Richardgm Avatar
100 months ago
I may be going against the grain here, but I found these to be pretty good.
Score: 21 Votes (Like | Disagree)
tann Avatar
100 months ago
I still don't think it can replace a laptop for anyone using it for more than some content consumption and very basic email / note taking.

Definitely a less effective device for school (in the context of writing essays etc).
Score: 17 Votes (Like | Disagree)