Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
MacBook Pro Updates
Apple Shares Two New iPad Pro Ads in Twitter-Based Campaign
Apple today continued on with its latest iPad Pro campaign, today sharing two new Twitter-based video ads highlighting features like the Apple Pencil, the built-in camera, and recording functions.
The first ad focuses on the note taking capabilities of the iPad Pro, explaining that students can take better notes with the Apple Pencil and even use the recording capabilities of the device to capture full lectures.
The second video points out that an iPad Pro can replace several existing desktop accessories, like a scanner, a pad of paper, and a laptop.
Like the rest of the videos in the new iPad Pro campaign, the two new spots use real tweets from real people, with each video focusing on a problem someone has tweeted about.
Apple has shared several videos in the campaign so far, focusing on features like LTE connectivity, speed, the Apple Pencil, apps like Microsoft Word, and more.
The ad series comes as Apple is rumored to be preparing to introduce an updated iPad Pro lineup, perhaps as early as March. A flagship 10.5-inch iPad Pro with an upgraded processor and edge-to-edge display is rumored to be in the works alongside refreshed 9.7, 12.9, and perhaps 7.9-inch tablets.
The first ad focuses on the note taking capabilities of the iPad Pro, explaining that students can take better notes with the Apple Pencil and even use the recording capabilities of the device to capture full lectures.
The second video points out that an iPad Pro can replace several existing desktop accessories, like a scanner, a pad of paper, and a laptop.
Like the rest of the videos in the new iPad Pro campaign, the two new spots use real tweets from real people, with each video focusing on a problem someone has tweeted about.
Apple has shared several videos in the campaign so far, focusing on features like LTE connectivity, speed, the Apple Pencil, apps like Microsoft Word, and more.
The ad series comes as Apple is rumored to be preparing to introduce an updated iPad Pro lineup, perhaps as early as March. A flagship 10.5-inch iPad Pro with an upgraded processor and edge-to-edge display is rumored to be in the works alongside refreshed 9.7, 12.9, and perhaps 7.9-inch tablets.
Related Roundup: iPad Pro
Buyer's Guide: 11" iPad Pro (Neutral), 12.9" iPad Pro (Neutral)
[ 211 comments ]
Top Rated Comments
(View all)
29 months ago
Woah.It can scan papers and record lectures. Now thats a pro device right there
29 months ago
Can confirm that taking notes in Notability with the Apple Pencil is great. Whenever I'm in a meeting I'll record it while writing notes. Then later if I forget what specifically was said, I can listen to the recording and it'll tell me what I was writing at the time. Makes my managers a lot more impressed that I never forget things ;)
29 months ago
Apple has shared several videos ('https://www.macrumors.com/2017/02/28/ipad-pro-ad-highlights-apple-pencil/') in the campaign so far, focusing on features like LTE connectivity, speed, the Apple Pencil, apps like Microsoft Word, and more.
I know there are going to be people that like these ads, but some are just horrible.
I have been seeing the MS word one a lot lately, that one is just stupid. Does this type of advertising work on people? Who is the demographic they are going for?
Also, the ridiculous "the iPad doesn't get PC Viruses" statement. The iPad also doesn't get Mac Viruses, or the bird flu, or STDs.
Again, who is the target audience for these ads?
29 months ago
Is this what Tim Cook meant when he said we'd be seeing more from Apple in the Pro market?
29 months ago
I still don't think it can replace a laptop for anyone using it for more than some content consumption and very basic email / note taking.
Definitely a less effective device for school (in the context of writing essays etc).
Definitely a less effective device for school (in the context of writing essays etc).
29 months ago
iOS needs remote management. I would love to get an iPad Pro for my grandparents, but I need to be able to remotely connect into it show them things sometimes. It's super easy with Windows... impossible on iOS.
[ Read All Comments ]
For this week's giveaway, we've teamed up with Throwboy to offer MacRumors readers a chance to win a pillow from the Iconic Pillow Collection, which features plush, pillow versions of classic...
Just days ahead of WWDC 2019, freelance graphic designer Álvaro Pabesio has shared a new iOS 13 concept that envisions many features and changes rumored for the software update, including a...
Google has incorporated food ordering features into its mobile apps, allowing iOS and Android users to order food directly from a range of companies without having to install an additional app or...
Following the release of iOS 12.3 on May 13, Apple has stopped signing iOS 12.2, the previous version of iOS that was available to consumers.
iPhone, iPad, and iPod touch owners who have...
Apple's latest Apple Pay promotion includes $1 tacos from Taco Bell when using Apple Pay to pay for an order in the Taco Bell app in the United States.
The new offer, which was...
Spansive, a company developing new wireless charging technology, today announced the launch of the Spansive Source, a multi-phone wireless charging accessory that's designed for families.
...
Back in March, Apple launched the new 10.5-inch iPad Air with Touch ID, a headphone jack, A12 Bionic processor, support for the Apple Pencil, and compatibility with the Smart Keyboard. Today, B&H...
A security researcher found a flaw in Instagram's website that caused thousands of users' email addresses and phone numbers to be exposed online for several weeks, it was revealed on...
