Apple Shares Two New iPad Pro Ads in Twitter-Based Campaign

Apple today continued on with its latest iPad Pro campaign, today sharing two new Twitter-based video ads highlighting features like the Apple Pencil, the built-in camera, and recording functions.

The first ad focuses on the note taking capabilities of the iPad Pro, explaining that students can take better notes with the Apple Pencil and even use the recording capabilities of the device to capture full lectures.


The second video points out that an iPad Pro can replace several existing desktop accessories, like a scanner, a pad of paper, and a laptop.


Like the rest of the videos in the new iPad Pro campaign, the two new spots use real tweets from real people, with each video focusing on a problem someone has tweeted about.

Apple has shared several videos in the campaign so far, focusing on features like LTE connectivity, speed, the Apple Pencil, apps like Microsoft Word, and more.

The ad series comes as Apple is rumored to be preparing to introduce an updated iPad Pro lineup, perhaps as early as March. A flagship 10.5-inch iPad Pro with an upgraded processor and edge-to-edge display is rumored to be in the works alongside refreshed 9.7, 12.9, and perhaps 7.9-inch tablets.

Related Roundup: iPad Pro

Top Rated Comments

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48 months ago
Woah.It can scan papers and record lectures. Now thats a pro device right there
Score: 34 Votes (Like | Disagree)
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48 months ago
My goodness, those ads are abysmal.
Score: 24 Votes (Like | Disagree)
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48 months ago
Can confirm that taking notes in Notability with the Apple Pencil is great. Whenever I'm in a meeting I'll record it while writing notes. Then later if I forget what specifically was said, I can listen to the recording and it'll tell me what I was writing at the time. Makes my managers a lot more impressed that I never forget things ;)
Score: 23 Votes (Like | Disagree)
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48 months ago

Apple has shared several videos ('https://www.macrumors.com/2017/02/28/ipad-pro-ad-highlights-apple-pencil/') in the campaign so far, focusing on features like LTE connectivity, speed, the Apple Pencil, apps like Microsoft Word, and more.

I know there are going to be people that like these ads, but some are just horrible.

I have been seeing the MS word one a lot lately, that one is just stupid. Does this type of advertising work on people? Who is the demographic they are going for?

Also, the ridiculous "the iPad doesn't get PC Viruses" statement. The iPad also doesn't get Mac Viruses, or the bird flu, or STDs.

Again, who is the target audience for these ads?
Score: 22 Votes (Like | Disagree)
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48 months ago
I may be going against the grain here, but I found these to be pretty good.
Score: 21 Votes (Like | Disagree)
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48 months ago
I still don't think it can replace a laptop for anyone using it for more than some content consumption and very basic email / note taking.

Definitely a less effective device for school (in the context of writing essays etc).
Score: 17 Votes (Like | Disagree)

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