Apple Expected to Announce New Products as Soon as Next Week, Supply Chain Sources Say

Apple is expected to announce new products later this month, most likely between Monday, March 20 and Friday, March 24, according to reputable supply chain analysts we spoke to who wish to remain anonymous. The analysts said the information is from its own sources and not based on other reports.

ipad pro and box
The research firm did not disclose which products it expects Apple to announce, but rumors have widely suggested at least a trio of new iPad Pro models will be unveiled as early as this month, including an all-new 10.5-inch model with slimmer bezels and updated 9.7-inch and 12.9-inch versions.

The sources expecting an iPad refresh include, among others, KGI Securities analyst Ming-Chi Kuo, Barclays analyst Blayne Curtis, and Japanese blog Mac Otakara. The last of the three expects a new 7.9-inch model that would supplant the iPad mini 4, but other reports deny or fail to mention that particular claim.

Last month, Mac Otakara said Apple will host a March event where it will debut its new iPad Pro lineup, a larger iPhone SE model with 128GB storage, and new Apple Watch bands. The report also claimed Apple will add a red color option for iPhone 7 and iPhone 7 Plus, which could be part of (PRODUCT)RED.

Apple has yet to invite the media to an event this month, however, and those invites would be on shorter notice than usual if it is indeed planning to announce new products this way as early as next week.

In each of the past two years, Apple invited the media to its March event roughly 11-12 days beforehand, including February 26 invites for a March 9 event in 2015 and March 10 invites for a March 21 event last year.

There are three plausible scenarios if new products are in the cards: Apple is planning a March event, and invites will go out soon; Apple is planning a Spring event, but not this month; or Apple will share its announcements through a press release as it did when it dropped the price of the fourth-generation iPad to $399 in March 2014.

A few reports have suggested the 10.5-inch iPad Pro could face shipping delays, so perhaps Apple will delay announcing it entirely.

Apple has hosted March events four times in the past six years. In 2011 and 2012, it introduced new iPad models at the Yerba Buena Center for the Arts. In 2015, it revealed Apple Watch pricing and release date information. Last year, Apple debuted the 9.7-inch iPad Pro and iPhone SE at its Town Hall.

One rumor suggested Apple could be planning an event on April 4, but this date was based on Personal Pickup for the 12.9-inch iPad Pro, which is generally not a reliable indicator of an event. The in-store pickup date for 12.9-inch iPad Pro models is a rolling target, as evidenced by the April 10 date now shown.

The all-new 10.5-inch iPad Pro is expected to have slimmer bezels, and possibly no Home button, allowing it to have the same overall footprint as the 9.7-inch iPad Pro. This design could foreshadow the rumored 5.8-inch iPhone. The tablet is also rumored to have a higher-resolution display and quad microphones.

The updated 12.9-inch iPad Pro is said to feature a 12-megapixel rear camera and True Tone display like the current 9.7-inch model, using advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in the surrounding environment.

Related Roundups: iPad Pro, iPhone SE 2020, iPad
Related Forums: iPad, iPhone

Top Rated Comments

gpat Avatar
59 months ago
Waiting for new iMacs, still with revolutiomagical 5400rpm drives
Score: 43 Votes (Like | Disagree)
snowboarder Avatar
59 months ago
A Mac maybe? What am I thinking...
Score: 32 Votes (Like | Disagree)
pbasmadj Avatar
59 months ago
For the first time in Apple history, I really don't care.


I am on islands with Apple right now. Got the non touchbar MacBook Pro which I will admit I love, it is great, but not really a fan of their other offerings. Have the iPhone 6S, which I love, but have no interest in the 7 or probably not the new phones either. I love the products I have, but the other options they have and seem to be going after are not nearly as interesting as in the past. Keeping my money lately which was never the case in the past.
Score: 30 Votes (Like | Disagree)
imran5720 Avatar
59 months ago
Waiting for new IMAC
Score: 25 Votes (Like | Disagree)
Chicane-UK Avatar
59 months ago
Hmm. Another iPad size? Why?
Because they forgot how to make Macs.
Score: 22 Votes (Like | Disagree)
Nintendo64 Avatar
59 months ago
Yes. New iPads, a red iPhone, and amazing desktops still in the 'pipeline'.
Score: 20 Votes (Like | Disagree)

Top Stories

affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...