Future iPhones Could Support 4K Graphics and Much Faster Gaming With PowerVR Furian

Imagination Technologies today announced PowerVR Furian, its next-generation GPU architecture that promises significant improvements in graphics performance and power efficiency that could benefit future iPhones.

powervr furian iphone
PowerVR Furian architecture will offer up to a 70-90% improvement in real-world gaming performance by density, including 35% better shader performance and 80% better fill rate, compared to a similar sized and clocked Series7XT Plus GPU based on current-generation PowerVR Rogue architecture.

Meanwhile, with lower power consumption, an iPhone with PowerVR Furian architecture could have longer battery life for graphics-related tasks.

Imagination Technologies confirmed to MacRumors that PowerVR Furian architecture supports 4K graphics, laying the foundation for future iPhone models to support higher-resolution gaming and other graphics-intensive tasks such as augmented or virtual reality and machine learning.

“We created Furian to address a new class of emerging applications, with a focus on efficient scalability that will extend to multiple generations of PowerVR IP cores. We’re excited to start rolling out the first 8XT IP cores based on Furian. These cores will further cement the leadership of PowerVR at the high end of mobile performance.”

Apple's graphics chip in iPhone 7 and iPhone 7 Plus is a custom-designed version of the Series7XT Plus, and many earlier iPhone models are also based on PowerVR Rogue architecture, so it is reasonable to assume that future iPhone models may use at least some of the PowerVR Furian architecture.

Imagination Technologies said the first GPUs based on PowerVR Furian, such as the Series8XT, will be announced in mid 2017, but don't expect the architecture to power the so-called "iPhone 8" this year. Imagination noted Furian-based mobile devices might not arrive until the end of 2018 at the earliest.

Apple has been a licensee and stakeholder in Imagination Technologies since at least 2008. The two companies have worked closely together over the years, with Apple being a key investor in the UK-based chip designer since it raised its stake in the company to roughly 10% in 2009.

Apple was actually rumored to acquire Imagination Technologies last year, but it later said it did not plan to make an offer at the time. Nevertheless, in recent months, Apple has recruited at least two dozen employees from the chip designer, including former COO John Metcalfe, possibly to build out an in-house GPU team.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

mozumder Avatar
106 months ago
Is there a dumber idea than a 4k display on a phone?

As in, why would you do that when you could just save power with a regular display?
Score: 36 Votes (Like | Disagree)
DTphonehome Avatar
106 months ago
But can it handle Apple's Advanced Emoji Render Architecture?
Score: 24 Votes (Like | Disagree)
macduke Avatar
106 months ago
I see no need for 4K in a phone because human eyes cannot resolve it. As the article mentions, it would be best for VR that uses lenses to change the focal plane in such a way that it magnifies the pixels displayed to each eye. But otherwise it's useless and only serves to needlessly consume battery life. I think true @3X is a good place to stop for phones, as from typical viewing distance someone with perfect vision can no longer resolve individual pixels.

Some might compare what I've just said to quotes such as "640K is more memory than anyone will ever need." But this is different as it relates directly to a physical limitation of the human body. I think they will improve display quality, color reproduction, bit depth, etc—but resolution is arriving at an end point for phones, and will hit these so-called limits on larger and larger devices in the coming years. If nobody has named it, I'll call it Duke's Law, as I've been talking about this for many years and most people still don't understand and consider it just another "spec" that will keep getting better, even though it's useless.

You see, eventually you cross a threshold of diminishing returns—the intersection of cost, GPU speed, power consumption, and human eye resolution. Why put in the effort to develop a display with pixels smaller than anyone would ever be able to see? And again, the lone exception to this right now is a wearable VR/AR headset display that allows the display to sit closer to the human eye and remain in focus via optics. On the GPU end of things, it's nice to support 4K as it means you could output that resolution to an external display large enough to resolve the image effectively. And something like that could also be seen in a future Apple TV 5. But even then, from a typical couch distance of 8-10ft, most people who have 4K TVs smaller than 70-80" don't actually see any benefit over 1080p. Now sometimes 4K packs the pixels in tighter, which results in an overall increase in quality of picture and uniform brightness (at least that's something I've noticed). But I think the only legitimate reasons to have a 4K display is if it's huge (can resolve the pixels from the couch), you sit close to your TV, or you use it as a computer display (aka you sit close to it).
Score: 22 Votes (Like | Disagree)
Crzyrio Avatar
106 months ago
Is there a dumber idea than a 4k display on a phone?

As in, why would you do that when you could just save power with a regular display?
It is useful if you plan on using it in a VR Headset.
Score: 20 Votes (Like | Disagree)
bladerunner2000 Avatar
106 months ago
LOL, and the Apple TV can't even do 4k yet... but the iPhone might? Hahaha.. you gotta laugh at Apple's incompetence and illogic.
Score: 12 Votes (Like | Disagree)
hawkeye_a Avatar
106 months ago
How about a better iOS UI instead?

iOS10 on my 6S is like what MacOS9 felt like on my TiBook. Great hardware... lagging software. (And I actually liked MacOS9, unlike iOS10)
Score: 11 Votes (Like | Disagree)