Google today announced that its AI helper, Google Assistant, will begin rolling out to users with smartphones running Android 7.0 Nougat and Android 6.0 Marshmallow. Previously, the company's AI assistant was exclusive to the Pixel smartphone, Google Home, the Google Allo app, and Android Wear devices.

Google Assistant will first arrive to English users in the United States this week, followed soon after with an English debut in Australia, Canada, and the United Kingdom. Support for German speakers will be coming soon, and Google said that it will "continue to add more languages over the coming year." Users with eligible Nougat and Marshmallow devices will automatically gain Google Assistant through Google Play Services.

google assistant expansion

Whether you need to know how to say “nice to meet you” in Korean or just a simple reminder to do laundry when you get home, your Assistant can help. With the Google Assistant on Android phones, you have your own personal, helpful Google right in your pocket.

A few new smartphones will be incorporating Google Assistant from the get-go as well, like the LG G6 and some other "newly announced partner devices." Sony, Huawei, Samsung, and HTC are all listed as companies with Android smartphones that will support Google Assistant.

With the expansion of Google Assistant to more smartphone lines, as well as a future launch on TVs and in cars, Google is continuing to bolster the Assistant's competition against Apple and Siri. Many smartphone vendors are reported to be doubling down on artificial intelligence features for smartphones debuting in 2017 and beyond, including Apple with the "iPhone 8" and an update to Siri that is said to bring more "enhanced" capabilities to the personal assistant.

In its announcement post, Google said that its ultimate goal "is to make the Assistant available anywhere you need it." Google's hope for an AI future was highlighted at a media event in October where it unveiled Google Home, the Pixel smartphone, and more, while connecting everything to its artificial intelligence initiatives.

Previous Coverage: Siri and Pixel's Google Assistant Compete Side-by-Side in New Video

Top Rated Comments

canny Avatar
114 months ago
The iPhone was 5 years ahead of the rest of the world. Tim Cook has thrown it all away.
Score: 6 Votes (Like | Disagree)
yg17 Avatar
114 months ago
Honestly Siri kinda sucks compared to the other options now. She is good for setting an alarm and that's about it IMHO.

If the iPhone 8 isn't revolutionary, I'm switching away to Google.
Why wait?

I recently switched from iOS to Android (Google Pixel) and the only complaint I have is that I didn't do it sooner.
Score: 4 Votes (Like | Disagree)
travwill Avatar
114 months ago
Honestly Siri kinda sucks compared to the other options now. She is good for setting an alarm and that's about it IMHO.

If the iPhone 8 isn't revolutionary, I'm switching away to Google.
Score: 3 Votes (Like | Disagree)
Winni Avatar
114 months ago
*
Sounds like a huge potential privacy nightmare to me.
Well, the NSA and other intelligence services could already turn your normal landline or any normal cell phone into a microphone decades ago. All Internet traffic is fetched directly from the backbone routers anyway, they don't necessarily need direct access to anybody's computer or phone to know what you're doing. So these assistants do not potentially add more to the mix than there already was. There never was any privacy on the Internet to begin with...
[doublepost=1488190778][/doublepost]
Siri is a lobotomized AI.
Once you've worked with Amazon's Alexa, you don't want to use any of the other assistants anymore. And since Alexa is an open and developer friendly platform, we will be hearing a lot more of her in the future.
Score: 2 Votes (Like | Disagree)
v0lume4 Avatar
114 months ago
Cheers for that. Now very tempted to give the pixel a go. My 6s plus battery is shot, so deciding between an iPhone 7 or pixel
What carrier are you on?

If you want my honest opinion, get an Android phone that doesn't cost $800, just in case you aren't satisfied. The OnePlus 3T is a phone nearly as good as the flagship $800 Android phones, at about half the price (the reason I asked about your carrier was because the OnePlus doesn't work on Verizon).

I myself got my used Nexus 6P on eBay for $360.

Get a phone that you can keep a month and really try out. The 14-day return period isn't quite enough if you ask me.
Score: 1 Votes (Like | Disagree)
MH01 Avatar
114 months ago
What carrier are you on?

If you want my honest opinion, get an Android phone that doesn't cost $800, just in case you aren't satisfied. The OnePlus 3T is a phone nearly as good as the flagship $800 Android phones, at about half the price (the reason I asked about your carrier was because the OnePlus doesn't work on Verizon).

I myself got my used Nexus 6P on eBay for $360.

Get a phone that you can keep a month and really try out. The 14-day return period isn't quite enough if you ask me.
Cheers for the advice. I'm on three in the UK.
Score: 1 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...