Target Says It's Working on Getting Apple Pay Into its Stores [Updated]

U.S. retail giant Target may be planning to accept Apple Pay in the future, according to a recent tweet spotted by 9to5Mac.

target logo 2016
AskTarget, the retailer's verified customer service account on Twitter, said Apple pay is "awesome" and that Target is "working on getting this technology into our stores." It even quipped "we'll catch up with the 21st century soon!"


While the tweet originates from an official Target account, it is possible that a customer service representative tweeted inaccurate information.

In May 2015, Target CEO Brian Cornell said the retailer would be "open-minded" about supporting additional payment systems like Apple Pay after implementing chip-and-PIN card support. Target began supporting chip-and-PIN cards in October 2015, but it has yet to support Apple Pay.

Last month, Target confirmed it plans to launch its own mobile payment service in its stores this year. An earlier report said the retailer was leaning towards using QR code technology for the wallet app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay.

Update: Target currently has "no plans" to support Apple Pay in its stores, a company spokesperson confirmed to MacRumors today. Target has deleted the tweet and said "the information shared with this guest was incorrect."

We have no plans or work underway currently to make Apple Pay available in our stores.

We continue to offer Apple Pay for online purchases in the Target app. And while we are exploring mobile wallet opportunities for our stores, we have no updates on our plans to share at this time.

Target does support Apple Pay in its shopping app for in-app payments.

Related Roundup: Apple Pay
Tag: Target

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...

Top Rated Comments

itguy06 Avatar
114 months ago
That may be the case but Samsung Pay doesn't even use NFC. The phone itself vibrates the pattern that is recognized by the card reader.
It doesnt vibrate anything. It uses a high powered magnet to emulate the magnetic strip of the card to the reader. Innovative technology but about 3 years too late. It will only be a matter of a short period of time before it will be rendered obsolete when chips are 100% required.

You have a LOT to learn so I'd say read up before replying.
Score: 10 Votes (Like | Disagree)
tmiw Avatar
114 months ago
Meanwhile, my Galaxy S7 Edge works perfectly to pay at any credit card machine from the Mom and Pop convenience stores to yes, even Target. No BS proprietary protocols to follow and I even gain reward points with every purchase that I can redeem for gift cards. Beat that.
NFC isn't exactly a proprietary protocol either.
Score: 10 Votes (Like | Disagree)
thisisnotmyname Avatar
114 months ago

My source card has a chip and it doesn't change a thing. It still works on any reader. Next?
Not if you are using the MST with a merchant that requires chip for chip card transactions. That would be the same as swiping the physical card then refusing to insert the chip.
Score: 7 Votes (Like | Disagree)
itguy06 Avatar
114 months ago
Um. Okay. What I mean, though, is that in order for businesses to utilize Apple Pay, they have to upgrade their point of sale machines to accept the proprietary protocols that Apple demands.
You are wrong. Apple Pay only needs the merchant to support NFC. Nothing special about it from that end. As long as they allow NFC pay you are good to go with Apple Pay or Android Pay.
Score: 7 Votes (Like | Disagree)
noisycats Avatar
114 months ago
Working on it!?! Just activate the NFC reader. I call BS on their efforts.
Score: 6 Votes (Like | Disagree)
thisisnotmyname Avatar
114 months ago
Meanwhile, my Galaxy S7 Edge works perfectly to pay at any credit card machine from the Mom and Pop convenience stores to yes, even Target. No BS proprietary protocols to follow and I even gain reward points with every purchase that I can redeem for gift cards. Beat that.
Beat that? OK, mine will keep working when your source card goes chip and the merchant requires the chip to be inserted.
Score: 6 Votes (Like | Disagree)