A new trend study published by Nielsen this week looks into the top smartphone apps of 2016, as well as the operating systems that the apps were downloaded on. This year within the United States, Facebook won the top spot with more than 146 million average unique users each month.

nielsen-apps-2
The social network company also dominated the second spot with Facebook Messenger at 129 million unique users per month. Following Facebook's winning of the top spots, Google holds most of the remaining spots with YouTube (113 million), Google Maps (105 million), Google Search (103 million), Google Play (99 million), and Gmail (88 million). Another Facebook-owned app in the 8th spot, Instagram (74 million), bookends the Google apps.

For Apple, the only app that appears on Nielsen's chart is Apple Music, with just over 68 million unique users each month, a growth of 20 percent from 2015. Earlier in December, it was reported that Apple's music streaming service had officially surpassed the 20 million subscriber mark. Amazon's popular shopping app rounds out the list in the 10th spot with 65 million monthly users.

nielsen-apps-3
In the third quarter of 2016, the apps were opened on average 53 percent of the time on an Android operating system and 45 percent on iOS, according to Nielsen's data of around 9,000 panelists. Windows Phone and BlackBerry accounted for a minimal portion of the statistics at 2 percent and 1 percent, respectively.

Top Rated Comments

chr1s60 Avatar
66 months ago
I'm guessing most people would have guessed at least 7 of the top 10 without any issue.

Also, I become a little more shocked every year that Blackberry is still around.
Score: 4 Votes (Like | Disagree)
aarontsuru Avatar
66 months ago
Personally, I only use the Apple Music app to play locally stored files.... do I count as a "unique user" in this data?
Score: 3 Votes (Like | Disagree)
Stella Avatar
66 months ago

Why do these companies try to find ways to make Apple look like they are loosing when they are not. Add iTunes downloads and apps to their numbers and see what the totals come up to. Apple even separated video
You comment reads as some type of conspiracy against Apple is going on?
Score: 3 Votes (Like | Disagree)
Kajje Avatar
66 months ago
Also, I become a little more shocked every year that Blackberry is still around.
On the positive note, Windows Phone has double the market share of Blackberry OS.
Score: 3 Votes (Like | Disagree)
GrumpyMom Avatar
66 months ago
Don't use any of the top items. FB, Messenger or any Google App. Got rid of them all. Move everything over to iCloud. Not a fan of being a product and having my personal stuff mined. Got rid of my FB account as well. Serves no real purpose and you can use that "keep in touch" line all you want but if I really want to keep in touch, I'll message you or call. Memory and battery hogs.
Agreed on FB and Messenger. Yuck. These two apps actually put me off of keeping in touch with people.

I use Google services because half of my phone use is on Android and it's the best option for Android, but I lock down my privacy settings as best I can. They do give you tools to do that but it requires constant vigilance to maintain them. I can certainly understand why someone would avoid Google.
Score: 2 Votes (Like | Disagree)
aarontsuru Avatar
66 months ago
Because there always is. Why else do they makeup numbers or twist facts like in this article. Google play is not a competitor to Apple Music and they know it. It is a combination of four or five digital services, yet there is no mention of this fact. If it not intentional, I would like to know why these studies always make the mistake to Apple detriment. I call BS.
Did you read the actual Nielson report? I got curious and did... they do a huge monthly survey.

METHODOLOGY
Nielsen’s Electronic Mobile Measurement is installed with permission on panelist smartphones (approximately 9,000 panelists ages 18+ with Android and iOS handsets). The panelists are recruited online in English and include Hispanic, African-American, Asian-American, Native American and Alaskan Native and other mixed racial background consumer representation.

This method provides a holistic view of all activity on a smartphone as the behavior is being tracked without interruption. Data is based on Nielsen’s monthly survey of 30,000-plus mobile subscribers aged 13 and up in the U.S. Mobile owners are asked to identify their primary mobile handset by manufacturer and model, which are weighted to be demographically representative of mobile subscribers in the U.S. Smartphone penetration reflects all models with a high-level operating system (including Apple iOS, Android, Windows and BlackBerry).
Score: 2 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...