Report Claims Apple Considering Apple Music Price Drop

Apple is seriously considering a price drop for Apple Music, according to two sources that spoke to Digital Music News. The sources are not within Apple, but have worked close with the service since it launched. The price drop would see Apple Music go from $9.99 to $7.99, while family plans would drop from $14.99 to $12.99.

applemusic
The new prices would begin rolling out by Christmas, and Digital Music News claims the rollout could start with a "holiday promotional discount." While regular and family plans would see a price drop, student rates, which are $4.99 a month, would remain the same price.

The new prices would help Apple Music match Amazon's new Music Unlimited service, which is $7.99 per month for Prime subscribers. However, Amazon's streaming service also offers a $3.99 per month plan for customers that own an Amazon Echo device.

In May, Digital Music News reported that Apple planned on ending iTunes Music downloads within two years, eliciting a specific "not true" response from Apple. A month later, Digital Music News reported that new sources had come forward claiming that Apple would end music downloads in the future, and that the company would debut a new version of iTunes at WWDC that would make it easy for the company to do so.

Top Rated Comments

julesme Avatar
58 months ago
I gladly pay $9.99, but if they want to lower it, go right ahead!
Score: 33 Votes (Like | Disagree)
cube Avatar
58 months ago
Lower hardware prices instead.
Score: 17 Votes (Like | Disagree)
pat500000 Avatar
58 months ago
Meh, I listen from YouTube with no sub.

Edit: I never like subscription in the first place....just my thing.
Score: 16 Votes (Like | Disagree)
iapplelove Avatar
58 months ago
$4.99 a month and they may have me back.
Score: 16 Votes (Like | Disagree)
macs4nw Avatar
58 months ago
"In May, Digital Music News reported ('https://www.macrumors.com/2016/05/11/apple-ending-itunes-music-downloads/') that Apple planned on ending iTunes Music downloads within two years, eliciting a specific "not true" response from Apple. A month later, Digital Music News reported ('https://www.macrumors.com/2016/06/08/apple-preparing-for-end-of-itunes/') that new sources had come forward claiming that Apple would end music downloads in the future, and that the company would debut a new version of iTunes at WWDC that would make it easy for the company to do so."

That'll be a sad day, and when that comes to pass, we'll then have to find another way to "own" and enjoy our music, without having to depend on some internet provider and remote server.
Score: 12 Votes (Like | Disagree)
Digital Dude Avatar
58 months ago
I have it, but I don't really use it that much, except for occasional trips out of town. I have every single service that Apple offers, and for the life of me, I don't understand why.
Score: 11 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...