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Report Claims Apple Considering Apple Music Price Drop

Apple is seriously considering a price drop for Apple Music, according to two sources that spoke to Digital Music News. The sources are not within Apple, but have worked close with the service since it launched. The price drop would see Apple Music go from $9.99 to $7.99, while family plans would drop from $14.99 to $12.99.

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The new prices would begin rolling out by Christmas, and Digital Music News claims the rollout could start with a "holiday promotional discount." While regular and family plans would see a price drop, student rates, which are $4.99 a month, would remain the same price.

The new prices would help Apple Music match Amazon's new Music Unlimited service, which is $7.99 per month for Prime subscribers. However, Amazon's streaming service also offers a $3.99 per month plan for customers that own an Amazon Echo device.

In May, Digital Music News reported that Apple planned on ending iTunes Music downloads within two years, eliciting a specific "not true" response from Apple. A month later, Digital Music News reported that new sources had come forward claiming that Apple would end music downloads in the future, and that the company would debut a new version of iTunes at WWDC that would make it easy for the company to do so.



Top Rated Comments

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25 weeks ago
I gladly pay $9.99, but if they want to lower it, go right ahead!
Rating: 33 Votes
25 weeks ago
Lower hardware prices instead.
Rating: 17 Votes
25 weeks ago
$4.99 a month and they may have me back.
Rating: 16 Votes
25 weeks ago
Meh, I listen from YouTube with no sub.

Edit: I never like subscription in the first place....just my thing.
Rating: 16 Votes
25 weeks ago
"In May, Digital Music News reported ('//www.macrumors.com/2016/05/11/apple-ending-itunes-music-downloads/') that Apple planned on ending iTunes Music downloads within two years, eliciting a specific "not true" response from Apple. A month later, Digital Music News reported ('//www.macrumors.com/2016/06/08/apple-preparing-for-end-of-itunes/') that new sources had come forward claiming that Apple would end music downloads in the future, and that the company would debut a new version of iTunes at WWDC that would make it easy for the company to do so."

That'll be a sad day, and when that comes to pass, we'll then have to find another way to "own" and enjoy our music, without having to depend on some internet provider and remote server.
Rating: 12 Votes
25 weeks ago
I have it, but I don't really use it that much, except for occasional trips out of town. I have every single service that Apple offers, and for the life of me, I don't understand why.
Rating: 11 Votes
25 weeks ago
I expected to find negative comments about a price drop. You guys did not disappoint. What a depressing place macrumors has become.

On the topic, I gladly pay $9.99 for unlimited music. It sure beats the $20-$30 a month I used to spend on album purchases. But I welcome a lower price. I think that it'll bring all but the stingiest of people on board, making it near ubiquitous. Apple will more than make up for the price drop on volume when people who wouldn't consider paying for music finally weigh the pros and cons and realize that the convenience is worth paying for.
Rating: 11 Votes
25 weeks ago

"In May, Digital Music News reported ('//www.macrumors.com/2016/05/11/apple-ending-itunes-music-downloads/') that Apple planned on ending iTunes Music downloads within two years, eliciting a specific "not true" response from Apple. A month later, Digital Music News reported ('//www.macrumors.com/2016/06/08/apple-preparing-for-end-of-itunes/') that new sources had come forward claiming that Apple would end music downloads in the future, and that the company would debut a new version of iTunes at WWDC that would make it easy for the company to do so."

That'll be a sad day, and when that comes to pass, we'll then have to find another way to "own" and enjoy our music, without having to depend on some internet provider and remote server.


Yeah I'm in the old-school camp of actually having music stored locally.

I don't need the battery and data drain of streaming stuff for no reason, not to mention all the places that have poor/no cellular service.
Rating: 11 Votes
25 weeks ago
Still can't justify paying a music subscription.

Got a huge music library ripped from CD's I owned over the years. And never have run out of music.

I'd rather purchase the occasional song here and there, instead of paying a subscription to download songs / stream them over a data plan that I'd also have to pay for.
Rating: 10 Votes
25 weeks ago
How dare they drop the price?! Apple is going under!!
Rating: 9 Votes

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