Report Insists Apple Will Eliminate iTunes Store Music Downloads in Future
New sources have come forth claiming that Apple is in fact aiming to phase out digital music downloads on iTunes, despite the fact that Apple rep Tom Neumayr specifically stated such rumors were "not true" in May.
Speaking with Digital Music News, the insiders said that Apple is simply "keeping their options open" while moving forward, intending to keep a watch on how Apple Music performs in comparison to the digital sales numbers in iTunes.
According to the sources, Apple might be gearing up for an iTunes revamp that would introduce software architecture with the ability for the company to "more easily drop iTunes music downloads" down the road. This would allow Apple to subtly shift the service towards the streaming and radio side of things in the event that paid music downloads drop off precipitously.
The same sources suggest such a refresh could be discussed at WWDC next week, bringing "harmony" between Apple Music and iTunes while preparing for the potential closure of paid downloads down the line.
Sources couldn’t share screenshots or any sensitive information about the upcoming iTunes launch, though a key aspect of the overhaul includes ‘making more sense’ of iTunes music downloads and Apple Music streams. That has been a huge source of confusion for fans, even those that clearly understand the difference between downloading and streaming.
But one source noted that Apple is “definitely not getting rid of [music] downloads” at the WWDC event next week, or any time in the short-term future, while another mentioned that possibility that top executives may “double down” their expressed commitment to the format during WWDC presentations to cool rumors.
The early rumors in May suggested that Apple was looking at a three-to-four year timeline on ending iTunes music downloads, with a staggered termination plan based on regional popularity of paid downloads. Projected gross from downloads in 2019 are around $600 million, down from the $3.9 billion users paid for downloads in 2012.
With many artists refraining from streaming services -- and fan support of owning their music remaining relatively strong -- DMN's sources admit that, for the time being, "downloads are here to stay."
Read DMN's full report on the iTunes download situation here.
Popular Stories
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19.
It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
In its announcement video for the new Mac mini last month, Apple teased an "upcoming" version of Final Cut Pro for the Mac. Apple will likely announce the update during the annual Final Cut Pro Creative Summit, which begins this Wednesday. The conference is held in association with Apple, and attendees will be visiting Apple Park on the first day.
Apple already teased four new features...
Next year's iPhone 17 "Air" model may not be as thin as Apple planned, according to a rumor originating in Korea.
According to the news aggregator account "yeux1122" on Naver, citing industry sources, Apple has run into problems making the new iPhone 17 model sufficiently thin. The device's reduced thickness is apparently dependent on manufacturing a battery with a thinner substrate, but...
Black Friday is getting closer, and prices on MacBook Pro, MacBook Air, iMac, and Mac mini computers have started to drop as the shopping holiday nears. These deals include the latest models of the M4 MacBook Pro and iMac.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
Black Friday sales are continuing today with Best Buy kicking off early Black Friday deals that will last for the next few days. Similar to other retailers, Best Buy's early Black Friday event includes sitewide savings on Apple products, headphones, TVs, monitors, video games, and more.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may...
Last week, we reported on a new feature in the Find My app on the iOS 18.2 beta that allows you to temporarily share an AirTag's location with a trusted person, and soon with airlines. Apple today announced the feature, providing more details.
Apple said more than 15 airlines will offer the feature "in the coming months," including Delta, United, Air Canada, British Airways, Virgin Atlantic, ...
Apple seeded the third betas of iOS 18.2 and iPadOS 18.2 to developers for testing today. While the third betas of each update are minor relative to the first two betas, there are still a handful of changes across the Photos app, TV app, and more.
A corresponding iOS 18.2 public beta with these changes will likely be released later this week, and Apple previously confirmed that the software...
It has been nearly two and a half years since Apple first previewed next-generation CarPlay at WWDC 2022, and it has still yet to become available in any vehicles. Fortunately, though, Apple continues to work on the software system.
Within the code for the third beta of iOS 18.2 seeded to developers today, there are redesigned "Climate" and "Media" app icons for next-generation CarPlay,...