Apple's Online Store Down Ahead of Today's 'Hello Again' Mac Event

Thursday October 27, 2016 4:47 am PDT by Joe Rossignol
Apple's online storefront has been taken offline this morning, just over six hours prior to the company's "Hello Again" media event at its Cupertino, California headquarters, where Tim Cook and other senior executives are expected to announce an all-new MacBook Pro, refreshed MacBook Air, an Apple TV guide, and possibly other new Macs and additional product and service updates.

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Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Earlier this week, we outlined what to expect at the event.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the MacBook Pro and MacBook Air sections in particular for the latest discussions.

Tags: Apple retail, October 2016 event
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Bazooka-joe
42 months ago
This will give Apple a chance to remove the "Available in late October" for the Airpods
Rating: 53 Votes
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maflynn
42 months ago
Nice,

I usually head into the office on Thursdays, but with the media event, I suddenly had an issue at home that required me to stay here :D

Now I can watch and not look over my back
Rating: 43 Votes
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8692574
42 months ago
After yesterday.... it really needs to be something special.

Some of that "amazing product in the pipeline" seriously needs to get out!
Rating: 37 Votes
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Mr Fusion
42 months ago

After yesterday.... it really needs to be something special.

Some of that "amazing product in the pipeline" seriously needs to get out!

Prepare to be disappointed.

They will announce two, MAYBE three things, spend an hour on "filler" speeches no one wants to hear, then leave the rest of the product line to rot.

Apple's too entrenched in their traditions to so much as raise an eyebrow anymore...

(Full disclaimer: I really hope I'm wrong.) :cool:
Rating: 33 Votes
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SMIDG3T
42 months ago
Before anyone says it, of course they can update the store without taking it offline. They do it for hype, and it works so they'll continue to do this.
Rating: 26 Votes
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needfx
42 months ago
They'll start selling MSFT Surface products on their online store
Rating: 20 Votes
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Applebot1
42 months ago
Hope Apple surprises us all:)
Rating: 20 Votes
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darkandlong
42 months ago
I predict lots of innovating hype-talk, then a slightly thinner MBP with a slightly faster processor, a slightly better screen and a slightly improved battery life.

Is anyone even slightly excited by an OLED button strip? That's about as innovative as putting a coloured LED inside a toaster.

Maybe the innovation will be that they are going to start selling MS hardware with OSX installed?
Rating: 14 Votes
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Porco
42 months ago
Something special for me?! Wow, new expandable Mac Pro redesign is a certainty then! Yay! Can't wait to see it!
Rating: 13 Votes
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NikeSG
42 months ago
I'll reserve judgement (not), but I can't help but wonder (here it comes), if all they're releasing is a MacBook Pro with 4 USB-Cs, no SD slot, no Mag-Safe, only slightly faster processor, slightly better screen, with this new oled bar.. why did it take so dang long? I mean, really. Not to mention this "update" seems way out of touch from what any "pro" consumer would want in a laptop.

Surface Studio made my head explode yesterday. Meanwhile, Apple's over here with a laptop and desktop product line that makes me reminisce over the last 8 years. Ouch.

This had better be extremely good.

A post-event musical guest will not wash the pain away, either. It doesn't have to be this way.
Rating: 13 Votes

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