Apple's Online Store Down Ahead of Today's 'Hello Again' Mac Event
Apple's online storefront has been taken offline this morning, just over six hours prior to the company's "Hello Again" media event at its Cupertino, California headquarters, where Tim Cook and other senior executives are expected to announce an all-new MacBook Pro, refreshed MacBook Air, an Apple TV guide, and possibly other new Macs and additional product and service updates.

Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Earlier this week, we outlined what to expect at the event.
We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the MacBook Pro and MacBook Air sections in particular for the latest discussions.
Popular Stories
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
In June, Apple announced iOS 17 with a wide range of new features and changes for the iPhone. Following over three months of beta testing, the free software update will be released this Monday, September 18 for the iPhone XS and newer. Below, we have recapped 10 key features coming to the iPhone with iOS 17, with additional features coming later this year. The update should be released to...
Thursday September 21, 2023 10:28 am PDT by
Juli CloverApple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
As Apple was announcing new iPhone models last week, the Unicode Consortium was officially approving new emoji characters that are set to be added to smartphones starting in 2024. Mockup of new emoji from Emojipedia Approved Unicode 15.1 emoji include phoenix, lime, an edible mushroom, shaking head vertically (as in a "yes" nod), shaking head horizontally (a "no" head shake), and broken...
Top Rated Comments
I usually head into the office on Thursdays, but with the media event, I suddenly had an issue at home that required me to stay here :D
Now I can watch and not look over my back
Some of that "amazing product in the pipeline" seriously needs to get out!
They will announce two, MAYBE three things, spend an hour on "filler" speeches no one wants to hear, then leave the rest of the product line to rot.
Apple's too entrenched in their traditions to so much as raise an eyebrow anymore...
(Full disclaimer: I really hope I'm wrong.) :cool: