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Apple's Online Store Down Ahead of Today's 'Hello Again' Mac Event

Thursday October 27, 2016 4:47 am PDT by Joe Rossignol

Apple's online storefront has been taken offline this morning, just over six hours prior to the company's "Hello Again" media event at its Cupertino, California headquarters, where Tim Cook and other senior executives are expected to announce an all-new MacBook Pro, refreshed MacBook Air, an Apple TV guide, and possibly other new Macs and additional product and service updates.

Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Earlier this week, we outlined what to expect at the event.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the MacBook Pro and MacBook Air sections in particular for the latest discussions.

Tags: Apple retail, October 2016 event

Top Rated Comments

Bazooka-joe

54 months ago

This will give Apple a chance to remove the "Available in late October" for the Airpods

Score: 53 Votes (Like | Disagree)

maflynn

Nice,

I usually head into the office on Thursdays, but with the media event, I suddenly had an issue at home that required me to stay here :D

Now I can watch and not look over my back

Score: 43 Votes (Like | Disagree)

8692574

After yesterday.... it really needs to be something special.

Some of that "amazing product in the pipeline" seriously needs to get out!

Score: 37 Votes (Like | Disagree)

Mr Fusion

Prepare to be disappointed.

They will announce two, MAYBE three things, spend an hour on "filler" speeches no one wants to hear, then leave the rest of the product line to rot.

Apple's too entrenched in their traditions to so much as raise an eyebrow anymore...

(Full disclaimer: I really hope I'm wrong.) :cool:

Score: 33 Votes (Like | Disagree)

SMIDG3T

Before anyone says it, of course they can update the store without taking it offline. They do it for hype, and it works so they'll continue to do this.

Score: 26 Votes (Like | Disagree)