Apple to Announce New App Focused on TV Show Discovery at Tomorrow's Event [Updated]

apple_tv_diagonalApple plans to announce a new app that will help viewers discover TV shows at its "Hello Again" media event tomorrow, according to Dawn Chmielewski for USA Today.

The app, dubbed "The Watch List" internally but expected to have a different name, will reportedly recommend TV shows based on the content users access through their Apple TVs.

For example, an FX Networks subscriber might receive a recommendation to watch the new dramatic series Atlanta.

For network programmers, it provides a central hub for promoting new shows — a helpful tool at a time when old programming tricks for launching a new series, such as wedging a freshman show next to a hit program, don’t work in the digital world.

The report suggests an Apple TV focus, but it does not specifically mention if the app will be for iOS, tvOS, or both platforms.

Apple's "Hello Again" event kicks off at 10:00 a.m. Pacific Time on Thursday at its Cupertino, California headquarters.

Update: According to Recode, Apple's upcoming app is positioned as a TV guide, which will help users find what to watch. Not all major video providers plan to participate in the TV guide, with Netflix opting out. The TV guide is designed to work in conjunction with single sign-on, which suggests the feature could potentially debut tomorrow.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)

Top Rated Comments

asleep Avatar
73 months ago
Also known as advertisements.
Score: 23 Votes (Like | Disagree)
aaronhead14 Avatar
73 months ago
Apple, nobody cares about this. EVERYONE, however, cares about a new Mac Pro.
We also care that the new MBP has the ports we need: (HDMI, SD card reader, headphone jack).
If you focus on what customers WANT, you'll be more profitable. It's that simple.
Score: 21 Votes (Like | Disagree)
jameslmoser Avatar
73 months ago
They couldn't spend an entire hour on the Mac?
Score: 17 Votes (Like | Disagree)
ABC5S Avatar
73 months ago
Tim Cook is going to speak approximately 30 to 45 minutes on this new app, almost guaranteed.
Score: 15 Votes (Like | Disagree)
Apple.Fanatic Avatar
73 months ago
Sounds like they don't have much to talk about with Mac computers. Need to kill time with pointless Apple TV stuff.
Score: 15 Votes (Like | Disagree)
amirite Avatar
73 months ago
dubbed "The Watch List" internally but expected to have a different name
Let me guess. It'll be something original like "Magic List".
Score: 14 Votes (Like | Disagree)

Popular Stories

maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple tv 4k design green

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

Monday May 16, 2022 9:57 am PDT by
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks. tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple...