Apple to Announce New App Focused on TV Show Discovery at Tomorrow's Event [Updated]

apple_tv_diagonalApple plans to announce a new app that will help viewers discover TV shows at its "Hello Again" media event tomorrow, according to Dawn Chmielewski for USA Today.

The app, dubbed "The Watch List" internally but expected to have a different name, will reportedly recommend TV shows based on the content users access through their Apple TVs.

For example, an FX Networks subscriber might receive a recommendation to watch the new dramatic series Atlanta.

For network programmers, it provides a central hub for promoting new shows — a helpful tool at a time when old programming tricks for launching a new series, such as wedging a freshman show next to a hit program, don’t work in the digital world.

The report suggests an Apple TV focus, but it does not specifically mention if the app will be for iOS, tvOS, or both platforms.

Apple's "Hello Again" event kicks off at 10:00 a.m. Pacific Time on Thursday at its Cupertino, California headquarters.

Update: According to Recode, Apple's upcoming app is positioned as a TV guide, which will help users find what to watch. Not all major video providers plan to participate in the TV guide, with Netflix opting out. The TV guide is designed to work in conjunction with single sign-on, which suggests the feature could potentially debut tomorrow.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

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Top Rated Comments

asleep Avatar
99 months ago
Also known as advertisements.
Score: 23 Votes (Like | Disagree)
aaronhead14 Avatar
99 months ago
Apple, nobody cares about this. EVERYONE, however, cares about a new Mac Pro.
We also care that the new MBP has the ports we need: (HDMI, SD card reader, headphone jack).
If you focus on what customers WANT, you'll be more profitable. It's that simple.
Score: 21 Votes (Like | Disagree)
jameslmoser Avatar
99 months ago
They couldn't spend an entire hour on the Mac?
Score: 17 Votes (Like | Disagree)
ABC5S Avatar
99 months ago
Tim Cook is going to speak approximately 30 to 45 minutes on this new app, almost guaranteed.
Score: 15 Votes (Like | Disagree)
Apple.Fanatic Avatar
99 months ago
Sounds like they don't have much to talk about with Mac computers. Need to kill time with pointless Apple TV stuff.
Score: 15 Votes (Like | Disagree)
amirite Avatar
99 months ago
dubbed "The Watch List" internally but expected to have a different name
Let me guess. It'll be something original like "Magic List".
Score: 14 Votes (Like | Disagree)