Apple today announced an enterprise partnership with Deloitte, which will see Deloitte creating an Apple practice with more than 5,000 "strategic advisors" focused on providing businesses with guidance on how to "change the way they work," updating technology on all of their systems, from retail to R&D to inventory management.
The two also plan to create a new service from Deloitte Consulting called "EnterpriseNext," which will help Deloitte clients "fully take advantage" of the iOS ecosystem, from hardware to software.
"As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad," said Tim Cook, Apple's CEO. "iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we're able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver."
EnterpriseNext will offer expertise to businesses across more than 20 industries, providing guidance on how to take advantage of iOS devices, offering workshops on creating iOS solutions, and developing full native apps for businesses from Deloitte Digital Studios.
- EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources; - EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and - iOS architects, designers and engineers - housed within Deloitte Digital Studios around the world - to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.
Apple has been ramping up its efforts in the enterprise market over the past few years, first teaming up with IBM to get iPads and iPhones into the hands of businesses and help them to develop a range of custom apps. Apple has also partnered with Cisco and SAP to offer the necessary tools and integrations to make it easy for companies to adopt iOS devices.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Cue flurry of "I hate Deloitte" comments and horror stories about huge Deloitte consulting projects going awry and ruining lines of business...
oh, wait...someone beatmetoit.
There's a reason people hate Deloitte. They're a ****** company, terrible to work for (mandatory 50 hour work weeks, mandatory community cleanup weekends, the whole "you have to work over your 100% allotted hours" garbage, and their contractors who, like you stated, are very good at running projects into the ground.
I dont like this move. Stick to your core-business Apple.
If Apple stuck to its core business back in the day, we'd never see an ipod, iPhone or iPad. In fact Macs would have been marketed exclusively to the graphical designers, and few others.
Apple's success is tied directly to the fact, they went into markets that were NOT their core business.
Congratulations! I worked in their mid market consulting practice out of college and really enjoyed it. Wonder if they'll send you to their big training facility in Westlake, TX?
Deloitte University. They should, I believe all new staff spends the first week in Welcome 2 Deloitte at a local office, and the second week for their service line training at DU. Gotta be careful though, you will gain weight there, I know I did... Three words, Mac n' Cheese.
No matter how many big companies Apple partner with, it's now too late to change its final fate of dwindling down to low-single-digit market share, just like how its Mac line did in the 1990's.
Android has already taken near to 90% market share, more and more companies / organizations will focus their support ONLY on Android, after that most of the tiny software companies will follow suit, then the small software companies, eventually the only companies will keep good support on the iOS platform would be the handful of giant software companies.
Since 4 or 5 years ago I've been saying that it'll happen, if Apple doesn't radically change its course. Now, it's already too late, no chance to bail out.
Not sure where you get that from. iOS owns the enterprise. Within my firm we are almost completely iOS, and every client I have worked with is iOS. The only time I see android is when dealing with IT. Beyond that, most of these people have personal phones too, and they too are overwhelmingly iOS. Android may be winning in the lower markets, but where the money is, iOS owns it. Most internal applications we have are iOS first.
