Apple today announced an enterprise partnership with Deloitte, which will see Deloitte creating an Apple practice with more than 5,000 "strategic advisors" focused on providing businesses with guidance on how to "change the way they work," updating technology on all of their systems, from retail to R&D to inventory management.
The two also plan to create a new service from Deloitte Consulting called "EnterpriseNext," which will help Deloitte clients "fully take advantage" of the iOS ecosystem, from hardware to software.
"As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad," said Tim Cook, Apple's CEO. "iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we're able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver."
EnterpriseNext will offer expertise to businesses across more than 20 industries, providing guidance on how to take advantage of iOS devices, offering workshops on creating iOS solutions, and developing full native apps for businesses from Deloitte Digital Studios.
- EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources; - EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and - iOS architects, designers and engineers - housed within Deloitte Digital Studios around the world - to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.
Apple has been ramping up its efforts in the enterprise market over the past few years, first teaming up with IBM to get iPads and iPhones into the hands of businesses and help them to develop a range of custom apps. Apple has also partnered with Cisco and SAP to offer the necessary tools and integrations to make it easy for companies to adopt iOS devices.
Thursday November 13, 2025 11:35 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Thursday November 13, 2025 6:48 am PST by Joe Rossignol
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose.
Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Friday November 14, 2025 6:20 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Friday November 14, 2025 10:02 am PST by Joe Rossignol
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Saturday November 15, 2025 2:40 pm PST by Joe Rossignol
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Friday November 14, 2025 3:23 pm PST by Juli Clover
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more.
Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Wednesday November 12, 2025 11:42 am PST by Joe Rossignol
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen.
Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
Cue flurry of "I hate Deloitte" comments and horror stories about huge Deloitte consulting projects going awry and ruining lines of business...
oh, wait...someone beatmetoit.
There's a reason people hate Deloitte. They're a ****** company, terrible to work for (mandatory 50 hour work weeks, mandatory community cleanup weekends, the whole "you have to work over your 100% allotted hours" garbage, and their contractors who, like you stated, are very good at running projects into the ground.
I dont like this move. Stick to your core-business Apple.
If Apple stuck to its core business back in the day, we'd never see an ipod, iPhone or iPad. In fact Macs would have been marketed exclusively to the graphical designers, and few others.
Apple's success is tied directly to the fact, they went into markets that were NOT their core business.
Congratulations! I worked in their mid market consulting practice out of college and really enjoyed it. Wonder if they'll send you to their big training facility in Westlake, TX?
Deloitte University. They should, I believe all new staff spends the first week in Welcome 2 Deloitte at a local office, and the second week for their service line training at DU. Gotta be careful though, you will gain weight there, I know I did... Three words, Mac n' Cheese.
No matter how many big companies Apple partner with, it's now too late to change its final fate of dwindling down to low-single-digit market share, just like how its Mac line did in the 1990's.
Android has already taken near to 90% market share, more and more companies / organizations will focus their support ONLY on Android, after that most of the tiny software companies will follow suit, then the small software companies, eventually the only companies will keep good support on the iOS platform would be the handful of giant software companies.
Since 4 or 5 years ago I've been saying that it'll happen, if Apple doesn't radically change its course. Now, it's already too late, no chance to bail out.
Not sure where you get that from. iOS owns the enterprise. Within my firm we are almost completely iOS, and every client I have worked with is iOS. The only time I see android is when dealing with IT. Beyond that, most of these people have personal phones too, and they too are overwhelmingly iOS. Android may be winning in the lower markets, but where the money is, iOS owns it. Most internal applications we have are iOS first.
