Apple today announced an enterprise partnership with Deloitte, which will see Deloitte creating an Apple practice with more than 5,000 "strategic advisors" focused on providing businesses with guidance on how to "change the way they work," updating technology on all of their systems, from retail to R&D to inventory management.
The two also plan to create a new service from Deloitte Consulting called "EnterpriseNext," which will help Deloitte clients "fully take advantage" of the iOS ecosystem, from hardware to software.
"As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad," said Tim Cook, Apple's CEO. "iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we're able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver."
EnterpriseNext will offer expertise to businesses across more than 20 industries, providing guidance on how to take advantage of iOS devices, offering workshops on creating iOS solutions, and developing full native apps for businesses from Deloitte Digital Studios.
- EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources; - EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and - iOS architects, designers and engineers - housed within Deloitte Digital Studios around the world - to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.
Apple has been ramping up its efforts in the enterprise market over the past few years, first teaming up with IBM to get iPads and iPhones into the hands of businesses and help them to develop a range of custom apps. Apple has also partnered with Cisco and SAP to offer the necessary tools and integrations to make it easy for companies to adopt iOS devices.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
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Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
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Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Cue flurry of "I hate Deloitte" comments and horror stories about huge Deloitte consulting projects going awry and ruining lines of business...
oh, wait...someone beatmetoit.
There's a reason people hate Deloitte. They're a ****** company, terrible to work for (mandatory 50 hour work weeks, mandatory community cleanup weekends, the whole "you have to work over your 100% allotted hours" garbage, and their contractors who, like you stated, are very good at running projects into the ground.
I dont like this move. Stick to your core-business Apple.
If Apple stuck to its core business back in the day, we'd never see an ipod, iPhone or iPad. In fact Macs would have been marketed exclusively to the graphical designers, and few others.
Apple's success is tied directly to the fact, they went into markets that were NOT their core business.
Congratulations! I worked in their mid market consulting practice out of college and really enjoyed it. Wonder if they'll send you to their big training facility in Westlake, TX?
Deloitte University. They should, I believe all new staff spends the first week in Welcome 2 Deloitte at a local office, and the second week for their service line training at DU. Gotta be careful though, you will gain weight there, I know I did... Three words, Mac n' Cheese.
No matter how many big companies Apple partner with, it's now too late to change its final fate of dwindling down to low-single-digit market share, just like how its Mac line did in the 1990's.
Android has already taken near to 90% market share, more and more companies / organizations will focus their support ONLY on Android, after that most of the tiny software companies will follow suit, then the small software companies, eventually the only companies will keep good support on the iOS platform would be the handful of giant software companies.
Since 4 or 5 years ago I've been saying that it'll happen, if Apple doesn't radically change its course. Now, it's already too late, no chance to bail out.
Not sure where you get that from. iOS owns the enterprise. Within my firm we are almost completely iOS, and every client I have worked with is iOS. The only time I see android is when dealing with IT. Beyond that, most of these people have personal phones too, and they too are overwhelmingly iOS. Android may be winning in the lower markets, but where the money is, iOS owns it. Most internal applications we have are iOS first.
