In a piece on car company Magna International, Bloomberg has shared a tidbit about Apple's car development plans, suggesting there are approximately a dozen engineers from Magna working with Apple's car team in Sunnyvale.
Magna employees are said to be helping develop Apple's electric vehicle, reigniting rumors that Apple is working with a third-party to manufacture its vehicle rather than taking on vehicle development costs itself.
A completely new vehicle can cost several billion dollars, so leaning on the expertise of an industry veteran is a way of minimizing those costs. Apple has been quick to understand that: about a dozen Magna engineers have been working with the iPhone-maker's team in Sunnyvale to develop a vehicle, according to a person familiar with the arrangement.
This isn't the first time we've heard rumors of some kind of partnership between Apple and Magna. In April, a German news site suggested Apple had a secret car lab in Germany and was planning to have subsidiary Magna Steyr manufacture its cars, and Apple executives also visited Magna Steyr in Austria in February of 2015. Apple also reportedly held talks with Daimler and BMW, but no deal was able to be established due to questions over who would lead the project and who would have ownership over data.
Magna executives and Apple both declined to comment on rumors of a partnership, but in a separate interview on plans to build a new car plant, Magna CEO Donald Walker spoke on partnerships like the one the company has established with BMW. Magna will be producing BMW's 5-Series and is said to be "positioning itself for the prospect that technology companies will eventually join its roster of customers."
"You could easily have enough business outsourced from the existing carmakers to fill up other contract assembly plants, or you could have new entrants that come in and say 'I really want to have something but do I really want to manufacture vehicles?,"' Magna Chief Executive Officer Donald Walker said in an interview at the company's headquarters in Aurora, Ontario.
While Apple has hundreds of employees working on its car project, the company's plans seem to be in flux. Following Bob Mansfield's takeover of the car initiative earlier this year, Apple is said to have laid off dozens of employees as part of a "reboot" that will see focus shifting towards the development of an autonomous vehicle system. Based on these recent rumors, it is no longer clear if a physical Apple-branded car will actually materialize or if the project will result in something more software oriented.
Wednesday March 12, 2025 6:05 am PDT by Joe Rossignol
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay.
Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Wednesday March 12, 2025 7:39 pm PDT by Joe Rossignol
Daring Fireball's John Gruber today shared some strongly-worded comments about Apple's delayed personalized Siri features. Gruber is a well-known Apple pundit who has been writing about the company for more than two decades.
In a blog post titled "Something Is Rotten in the State of Cupertino," Gruber said Apple's credibility has been "damaged" by the delay:Keynote by keynote, product by...
Tuesday March 11, 2025 3:26 am PDT by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Wednesday March 12, 2025 1:05 pm PDT by Joe Rossignol
iPhones are finally getting a much-requested setting, but availability is limited.
The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience.
Apple plans to update the style of icons, menus, apps, windows, and system...
Thursday March 13, 2025 3:07 am PDT by Tim Hardwick
Apple's upcoming iPhone 17 Pro models are expected to feature a significant design overhaul, and a new image apparently taken on an assembly line for the unreleased devices appears to confirm the biggest rumored change.
Render of an iPhone 17 Pro model shared by Jon Prosser
The iPhone 17 Pro and iPhone 17 Pro Max are rumored to adopt a horizontal camera bar reminiscent of Google's Pixel...
Thursday March 13, 2025 9:32 am PDT by Juli Clover
The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo reiterated today. Apple's recent Siri failures are also going to have an impact on 2025 iPhone shipments, which the market is beginning to realize.
As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were...
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more.
While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
I wish they spent 25% of that money on Macs instead of a low-profit, high-risk car business they have no reason to get into... Is it 4 years since last Mac Pro update?
We have been talking abou this car for a long time. I wonder if we will ever see it?
It's going to be Christmas eve for a long time, according to Tim Cook. I think I might have taken delivery of two Model 3's before Apple even shows their car for the first time.