In a piece on car company Magna International, Bloomberg has shared a tidbit about Apple's car development plans, suggesting there are approximately a dozen engineers from Magna working with Apple's car team in Sunnyvale.
Magna employees are said to be helping develop Apple's electric vehicle, reigniting rumors that Apple is working with a third-party to manufacture its vehicle rather than taking on vehicle development costs itself.
A completely new vehicle can cost several billion dollars, so leaning on the expertise of an industry veteran is a way of minimizing those costs. Apple has been quick to understand that: about a dozen Magna engineers have been working with the iPhone-maker's team in Sunnyvale to develop a vehicle, according to a person familiar with the arrangement.
This isn't the first time we've heard rumors of some kind of partnership between Apple and Magna. In April, a German news site suggested Apple had a secret car lab in Germany and was planning to have subsidiary Magna Steyr manufacture its cars, and Apple executives also visited Magna Steyr in Austria in February of 2015. Apple also reportedly held talks with Daimler and BMW, but no deal was able to be established due to questions over who would lead the project and who would have ownership over data.
Magna executives and Apple both declined to comment on rumors of a partnership, but in a separate interview on plans to build a new car plant, Magna CEO Donald Walker spoke on partnerships like the one the company has established with BMW. Magna will be producing BMW's 5-Series and is said to be "positioning itself for the prospect that technology companies will eventually join its roster of customers."
"You could easily have enough business outsourced from the existing carmakers to fill up other contract assembly plants, or you could have new entrants that come in and say 'I really want to have something but do I really want to manufacture vehicles?,"' Magna Chief Executive Officer Donald Walker said in an interview at the company's headquarters in Aurora, Ontario.
While Apple has hundreds of employees working on its car project, the company's plans seem to be in flux. Following Bob Mansfield's takeover of the car initiative earlier this year, Apple is said to have laid off dozens of employees as part of a "reboot" that will see focus shifting towards the development of an autonomous vehicle system. Based on these recent rumors, it is no longer clear if a physical Apple-branded car will actually materialize or if the project will result in something more software oriented.
I wish they spent 25% of that money on Macs instead of a low-profit, high-risk car business they have no reason to get into... Is it 4 years since last Mac Pro update?
We have been talking abou this car for a long time. I wonder if we will ever see it?
It's going to be Christmas eve for a long time, according to Tim Cook. I think I might have taken delivery of two Model 3's before Apple even shows their car for the first time.
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports.
In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
Friday March 24, 2023 12:27 am PDT by Tim Hardwick
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models.
According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware.
iOS 16.4 and associated releases are also right around the corner with some new ...
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below.
Note: MacRumors is an affiliate partner with some of these ...
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Thursday March 23, 2023 6:42 am PDT by Joe Rossignol
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular.
Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
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car business they have no reason to get into...
Is it 4 years since last Mac Pro update?