Apple Car Talks With Daimler and BMW Fell Apart Over Leadership Issues, iCloud

Apple has been unable to establish a deal with Daimler and BMW over a possible manufacturing deal for the Apple Car, reports German news site Handelsblatt. Apple is said to be seeking a partner that could potentially help it produce the Apple Car, as Apple has no experience with vehicle production.

Talks with Daimler and BMW reportedly ended because there were questions over who would lead the project and which company would have ownership over data. Apple is said to be holding out for deep iCloud integration.

A Magna Steyr conceptual vehicle from 2012

Apple wants the car to be closely built into its own cloud software, while the German carmakers have made customer data protection a key element of their future strategy.

The talks with BMW collapsed last year, while those with Daimler collapsed more recently, the sources said.

Rumors last year suggested Apple was considering using the BMW i3 as the basis for its electric car project, but as was mentioned today and in past rumors, Apple's talks with BMW fell apart after just a few months. Additional rumors have speculated Apple and BMW could resume talks at a later date, and Apple is also said to be in talks with Magna Steyr. Apple executives have visited Austria to speak with Magna Steyr and there's not yet any indication that those talks have come to an end. Today's report suggests Magna Steyr is the frontrunner to work with Apple on manufacturing the so-called Apple Car.

Apple's car project is focused on creating an electric car, which may or may not include self-driving capabilities. Such a vehicle will likely interface with the iPhone and other Apple services, but beyond the fact that a car is in development, little is known about the project.

Hundreds of employees are working on the car, at secret locations rumored to be located in Sunnyvale, California and Berlin, Germany. Apple is said to be aiming to complete work on the car in 2019 or 2020.

Related Roundup: Apple Car

Top Rated Comments

(View all)
Avatar
58 months ago

We're supposed to believe that BMW cares more about privacy than Apple? I'm not saying it's impossible, it just seems unlikely. That's not to say that BMW doesn't care about privacy, but Apple certainly has a strong record.

One could say many things about the Germans... But they sure do value their privacy. I'd believe it, honestly.
Score: 26 Votes (Like | Disagree)
Avatar
58 months ago
On one hand, the thought of poorly designed internal computing and nav from car companies makes me excited to see what Apple can bring to the table. On the other hand, their laughable execution in web services from .mac forward makes me cringe at the thought of having any part of a moving vehicle reliant on iCloud.
Score: 20 Votes (Like | Disagree)
Avatar
58 months ago
Is that concept the Earth Day edition or the 420 edition :D
Score: 18 Votes (Like | Disagree)
Avatar
58 months ago
I love being alive now and seeing all this stuff get (re)invented but damn, sometimes I wish you could just put me to sleep and wake me up in 2025 so I can see what the hell happened "faster."
Score: 14 Votes (Like | Disagree)
Avatar
58 months ago

We're supposed to believe that BMW cares more about privacy than Apple? I'm not saying it's impossible, it just seems unlikely. That's not to say that BMW doesn't care about privacy, but Apple certainly has a strong record.

You're looking at the privacy issue through the wrong lens as it relates to BMW and Daimler. They each want to quarterback the project because they are looking beyond the Apple project. They would want some of the developed technologies to propagate through their product lines. Car companies don't normally develop technologies with heightened specificity. They develop with the thought that tech will trickle down from their flagships to their "budget" offerings. With Apple heading the project they would be basically relegated to the role of contract manufacturer (like the company Magna Steyr from the article). As stated in the article, Apple is looking for iCloud integration into the systems (which I would want if I was Apple). There's no benefit to BMW/Daimler in that scenario. That's exactly why companies like Magna exist.
Score: 11 Votes (Like | Disagree)
Avatar
58 months ago
Fbi- we need apple to unlock the apple car
Score: 11 Votes (Like | Disagree)

Top Stories

Leaker: 'iPhone 12 mini' and iPhone 12 Storage Capacities Start at 64GB, Pro Models at 128GB

Tuesday September 29, 2020 2:31 am PDT by
Rumors suggest Apple's iPhone 12 launch event will be held on October 13, with the more affordable 5.4 and 6.1-inch devices set to ship out ahead of the more expensive 6.1-inch and 6.7-inch Pro devices, and this morning hit-and-miss leaker Jon Prosser has further committed to that date by providing alleged details on Apple's first shipment of finalized iPhone 12 units. Prosser claims the...

Hands-On With iOS 14.2's New Shazam Music Recognition Toggle in Control Center

Monday September 28, 2020 2:35 pm PDT by
Shortly after launching iOS 14, Apple introduced an upcoming iOS 14.2 update, which is now available to developers and public beta testers ahead of a public release that could come at some point in October. Subscribe to the MacRumors YouTube channel for more videos. The iOS 14.2 update mainly focuses on the Control Center, introducing a new Music Recognition toggle that deepens the Shazam...

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

DigiTimes: 12.9-inch Mini-LED iPad Pro Arriving Early 2021, Mini-LED MacBook Coming Later

Tuesday September 29, 2020 4:18 am PDT by
Apple will launch a 12.9-inch mini LED-backlit iPad Pro in early 2021 and a mini LED-backlit MacBook in the second-half of next year, according to DigiTimes. The Taiwan-based industry publication claims Epistar will supply the over-10,000 mini LEDs used in each iPad Pro tablet. Meanwhile, Apple is expected to recruit Osram Opto as another supplier of mini LEDs for use in a new "high-end"...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

iOS 14: 'Phoenix 2' Space Shooter Delivers Playable Demo via App Clips

Saturday September 26, 2020 2:08 pm PDT by
One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. Instead of requiring an App Store download, they can be loaded and run via...

Epic Games Unlikely to Win Injunction in Ongoing Fortnite Battle With Apple, Jury Trial Possible

Monday September 28, 2020 1:14 pm PDT by
The ongoing legal dispute between Apple and Epic Games continued on today, with a preliminary injunction hearing taking place this morning. We're still waiting to hear the judge's official ruling, but it looks like Epic is not going to be granted an injunction to allow Fortnite back into the App Store as the case unfolds. Many of the arguments that lawyers for Apple and Epic Games made were...

iPhone 12 Production Lines at Foxconn's Zhengzhou Factory in China Running '24 Hours a Day'

Tuesday September 29, 2020 3:38 am PDT by
Apple contract manufacturer Foxconn is running its massive Zhengzhou factory in China 24 hours a day to produce the new iPhone 12, according to Chinese media reports. Apple's main iPhone manufacturer in China is said to be cancelling workers' holidays and introducing mandatory overtime with additional bonuses for longer-serving staff, according to information garnered from employees,...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...