What to Expect From Apple's September 7 Event

We're just a few days away from Apple's annual fall event, where we expect to see the launch of the new iPhone 7 and iPhone 7 Plus, a second-generation Apple Watch with new bands, and refreshed Beats products.

We may also see the debut of Apple's rumored wireless "AirPods" earbuds, and we'll find out when iOS 10, macOS Sierra, tvOS 10, and watchOS 3 will officially launch. For details on all of Apple's new products culled from the rumors we've heard over the course of the last year, read our below guide on what to expect, but beware -- there are lots of spoilers!


iPhone 7 and iPhone 7 Plus

Design wise, the iPhone 7 and iPhone 7 Plus will look a lot like the iPhone 6s and 6s Plus, featuring the same dimensions (4.7 and 5.5-inches) and thickness. There will be some visual differences, though, including relocated antenna bands that no longer span across the back of the device and larger cameras for both devices.

The iPhone 7 is said to feature a bigger camera with optical image stabilization and perhaps a larger sensor for better low-light performance, while the larger iPhone 7 Plus will include a dual-lens camera that should bring some significant improvements resulting in truer colors, less noise, and crisper images for brighter, more detailed photographs.

iPhone 7 three models

iPhone 7 and iPhone 7 Plus dummy models based on the iPhone's design

The other major visual change is the lack of a headphone jack, which is being eliminated in Apple's newest iPhones. Headphones will connect via Lightning or Bluetooth, with the space left by the headphone jack being taken up by a second set of speaker holes. These won't necessarily be functional speaker holes and are not an indication of stereo sound -- one of the holes may house a microphone while the others will simply be cosmetic additions to make the phone look symmetrical.

Lightning provides better quality audio than a 3.5mm headphone jack, which may be one reason Apple is making the switch. The removal of the jack could also be a major factor that's allowing Apple to improve the water resistance of the iPhone 7, as has been rumored. It's not clear if enhanced water resistance will be a quiet update or a headline feature, but liquid should be less of a problem for the new devices.

Better water resistance and better reliability may also be the reason behind another rumored feature, the introduction of a flush Home button. Apple is said to be eliminating the physical Home button in the iPhone 7, introducing a flat button with haptic feedback capabilities to mimic traditional button presses.

iPhone 7 three models

iPhone 7 and iPhone 7 Plus dummy models based on the iPhone's design

Inside, the iPhone 7 is expected to include a more efficient A10 processor, faster LTE and Wi-Fi chips, and perhaps some improvements in battery life introduced through software and hardware streamlining and a somewhat larger physical battery. Displays that adopt features first introduced in the 9.7-inch iPad Pro, such as DCI-P3 Wide Color gamut and True Tone ambient lighting adjustments, are not out of the question.

2GB of RAM is rumored for the smaller 4.7-inch iPhone 7, while the larger iPhone 7 Plus could come with 3GB of RAM because of the greater system resources a dual-lens camera consumes. 16GB of storage space is rumored to be a thing of the past, and the iPhone 7 and 7 Plus models are said to start at 32GB of storage with a maximum of 256GB of storage. That latter option may be limited to the 5.5-inch iPhone.

The iPhone 7 could come in five colors this year: Rose Gold, Gold, Silver, Space Gray, and a new "glossy" Space Black color. Multiple rumors have hinted at the Space Black color option, but whether it'll actually happen is up in the air because we haven't seen much evidence of the new color.

For more details on what to expect from the iPhone 7 and iPhone 7 Plus, make sure to check out our full iPhone 7 roundup.

Apple Watch 2

Like the iPhone 7, the Apple Watch 2 is rumored to feature few, if any, exterior design changes, so it's going to look a lot like the original Apple Watch. It will continue to come in 38mm and 42mm sizes, and Apple will continue offering the watch in different materials at a range of price points.

Improvements to the second-generation Apple Watch will be largely internal, with Apple rumored to be including a faster processor, better waterproofing, a bigger battery, GPS functionality, and a barometer.

applewatchlineupall
GPS functionality and a barometer will enable better navigation and fitness tracking capabilities, with the Apple Watch 2 able to better calculate location when not near the iPhone. Based on part leaks, the 42mm Apple Watch 2 could have a 35 percent larger battery, and similar improvements would likely be introduced in the smaller model.

A slightly thinner Apple Watch display has been spotted, in line with rumors suggesting the company will use new display technology, but space saved with the display component may be taken up by the larger battery, resulting in an Apple Watch 2 that's likely to be the same thickness as the original Apple Watch. Additional battery life is essential to compensate for the inclusion of a GPS chip.

Apple-Watch-2-parts

A display component said to be for the Apple Watch 2

We've heard some confusing rumors about the Apple Watch that have suggested Apple is planning to introduce an upgraded first-generation Apple Watch with a faster processor and improved waterproofing, so there is the possibility that models at different price points could have different features.

With many existing Apple Watch models and bands out of stock, the Apple Watch 2 will undoubtedly be accompanied by a selection of new Apple Watch bands in new colors and perhaps new styles. Details on forthcoming Apple Watch bands have not been leaked, though.

For more details on what to expect from the Apple Watch 2, make sure to check out our full Apple Watch 2 roundup.

Software Release Dates

iOS 10, macOS Sierra, tvOS 10, and watchOS 3 have been in testing since they were first unveiled at the Worldwide Developers Conference in June, so we're well acquainted with the new software features, but the September 7 event should offer one missing tidbit of information - official release dates.

iOS 10 will likely be released two days ahead of when the iPhone 7 launches, which is when we've seen past iOS releases take place. Rumors suggest the iPhone 7 will be available on either September 16 or September 23, so we'll see iOS 10 on Wednesday, September 14 or Wednesday, September 21.


Because watchOS 3 goes hand in hand with iOS 10, it's likely to be released on the same day iOS 10 is released.

Mac software updates have historically come later in the month than iOS releases, so we may not see macOS Sierra until the end of September. As tvOS is a new operating system, tvOS 10 is a bit of a wildcard. It could come alongside iOS 10 and watchOS 3, or later in the month with macOS Sierra.


Apple is likely to release golden master versions of iOS 10, macOS Sierra, watchOS 3, and tvOS 10 following the event to finish final testing ahead of the public launch of the software.

For details on the new features included in the software updates, visit our roundups:

- iOS 10
- macOS Sierra
- tvOS 10
- watchOS 3

New Beats Products

Apple accidentally let it slip that new Beats products are in the works, with a debut set for the September 7 event. No details are available on the prospective update, but it will undoubtedly see the release of new wireless Beats headphones and wired Beats headphone models with Lightning connectors.

Beats-Rose-Gold

AirPods

For the last several months, Apple has been quietly working on a product called "AirPods," which are said to be wireless Bluetooth earphones that could be sold alongside the iPhone 7. The AirPods are rumored to be totally wireless like the Bragi Dash, without a connective cord between the earpieces.

The wireless earphones reportedly have a battery life of approximately four hours, but may ship with a carrying case that serves as a rechargeable battery to extend battery life as much as possible.

bragidash

Apple's "AirPods" could look similar to the Bragi Dash

We don't know if the AirPods are going to be unveiled at the September 7 event, but Apple was recently granted a number of product certifications from the Eurasian Economic Union, including AirPods, suggesting it is a finished or near-finished product. Nevertheless, the AirPods may not be ready to go and are something of an unknown for the event.

No MacBooks

We're all eager to see new Macs, especially the rumored MacBook Pro that features a major design overhaul with an OLED function bar, but unfortunately, refreshed Macs are not expected at the September 7 event.

Multiple reputable sources have said the event will focus on the iPhone and Apple Watch 2, with Macs to come later in the year, perhaps as soon as October.

macbooktouchpanelmain

Rendering of the MacBook Pro with touch panel

MacRumors will be offering a live blog and full coverage of Apple's September 7 event, both here on MacRumors.com and through our MacRumorsLive Twitter account, so make sure to join us on Wednesday morning at 10:00 a.m. Pacific Time to see just what Apple has in store.

Top Rated Comments

chrismail627 Avatar
66 months ago
You heard it here first.
Score: 90 Votes (Like | Disagree)
JilzVT Avatar
66 months ago
Well that was depressing.

What exactly has Apple been doing the past two years?
Score: 57 Votes (Like | Disagree)
kungxpao Avatar
66 months ago
Well that was depressing.

What exactly has Apple been doing the past two years?
Score: 42 Votes (Like | Disagree)
tkukoc Avatar
66 months ago
Underwhelming. Get this keynote over with and bring on 2017.
Definitely feels that way! Still hoping for some sort of "wow" factor but this isn't the same Apple as years past. They seem to be releasing materials on a "just get by" mentality, instead of pushing the envelope.
Score: 33 Votes (Like | Disagree)
smacrumon Avatar
66 months ago
Underwhelming. Get this keynote over with and bring on 2017.
Score: 30 Votes (Like | Disagree)
Larry-K Avatar
66 months ago
I'm trying to tamp down my enthusiasm, but since I have none, it will be difficult.
Score: 27 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
Top Stories 74 Thumbnail

Top Stories: iPhone 13 Nears Launch, Larger Apple Watch?, MacBook Pro and Mac Mini Rumors

Saturday August 28, 2021 6:00 am PDT by
August is rapidly drawing to close, which means Apple's annual iPhone launch event is right around the corner. iPhone 13 and Apple Watch Series 7 rumors are continuing to circulate, and we're also hearing about Mac updates likely coming a bit later. Apple is also finishing up work on its upcoming software updates like iOS 15, with some late-addition features starting to go live in beta while ...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...