Refreshed internals, lower price point possible.
Apple's 2017 Curved OLED iPhone to Be a New Premium Model
The report reiterates that Samsung is expected to be Apple's primary supplier of OLED displays, but it may be unable to fully keep up with demand for both iPhones and its own Galaxy smartphones. Recognizing the opportunity, Apple manufacturer Foxconn has been developing glass casings and OLED displays over the past year, in hopes of securing orders from its biggest customer next year.
Apple's widely rumored transition towards OLED in 2017 is requisite for curved displays, while the technology also provides improved contrast, faster response times, better viewing angles, better power efficiency for typical mixed image content, and other benefits compared to LCD technology. Samsung's Galaxy S7 makes a compelling case for Apple's rumored switch to OLED technology.
Today's report corroborates KGI Securities analyst Ming-Chi Kuo, who earlier said Apple may launch an all-new iPhone with a curved 5.8-inch AMOLED display and glass casing in 2017. Kuo's research note outlined three new iPhone models, including LCD-based 4.7-inch and 5.5-inch models and a high-end OLED-based 5.8-inch model, as one possibility providing supply of AMOLED displays is sufficient.
When applied to the height of an existing 5.5-inch iPhone, a 5.8-inch display like the one Apple is rumored to be working on would leave an extra 7.25mm of display on each side that could be used to wrap around the edges of the device. This would extend the display across the front and sides of the iPhone, perhaps enabling side-based gestures and buttons like on Samsung's Galaxy S7 edge.
Apple was similarly rumored to be developing three iPhone models internally this year, but it reportedly scrapped plans to release a 5.5-inch model with a single-lens camera around six months ago. Apple's tenth-anniversary iPhone is shaping up to be a more significant upgrade, compared to the relatively incremental refresh expected from this year's tentatively named iPhone 7 and iPhone 7 Plus.