Apple Watch Sales Remain Steady After 15 Months Despite Lack of Next-Generation Model

Apple-Watch-trioNearly fifteen months after the Apple Watch launched in the U.S. and eight other countries on April 24, 2015, new data shows that sales of the device have yet to experience an overly precipitous decline so far this year.

Swiss bank UBS has issued a research note that projects Apple Watch sales totaled 1.7 million units in the June quarter, a somewhat surprising increase of 100,000 units compared to its estimate of 1.6 million sales in the March quarter.

Apple Watch sales have remained steady throughout the first half of 2016, despite the formation of an elongated refresh cycle that will likely reach at least 17 months -- the so-called Apple Watch 2 is rumored to launch in the third quarter, possibly alongside the next iPhone in September. The new Apple Watch could feature a FaceTime video camera, expanded Wi-Fi capabilities, cellular connectivity, and other internal upgrades, while new models and bands are always possibilities.

UBS forecasts that Apple Watch sales will rise to 2 million in the September quarter, contributing to a total of 10.35 million units in the 2016 fiscal year. If those estimates are accurate, that would make Apple Watch the most popular smartwatch for the second consecutive year, ahead of Samsung among smartwatches and only behind Fitbit and its cheaper fitness trackers in the broader wearables market. Apple Watch commanded a leading 52.4 percent share of the smartwatch market in the first quarter, well ahead of Samsung at 14.3 percent, according to Strategy Analytics.

Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its Other Products category alongside iPods, Apple TVs, Beats Electronics, and accessories. Without official data, analysts are forced to estimate, but predictions can vary between research firms. Strategy Analytics, for example, estimated Apple Watch sales actually totaled 2.2 million in the March quarter, which is significantly higher than UBS' estimate of 1.6 million sales for the same quarter.

Regardless, it is clear that consumers remain interested in the original Apple Watch in the months leading up to an alleged new model. The device's relative success can conceivably be attributed to, among other factors, its new product category, customizability, and sales and price drops offered by third-party resellers. watchOS 3 will also give the Apple Watch a breath of fresh air, with a dedicated Breathe app, a dock with favorite apps that instantly open, a redesigned Control Center, and more.

Related Roundups: Apple Watch, watchOS 6
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

(View all)
Avatar
51 months ago
Most computing will be done on an Apple watch soon since Apple does not make computers anymore.
Score: 34 Votes (Like | Disagree)
Avatar
51 months ago
And these are based on speculation.

Tim Cook has never revealed sales figures, supposedly for competitive reasons.

We all know the real reason.
Score: 19 Votes (Like | Disagree)
Avatar
51 months ago

And these are based on speculation.

Tim Cook has never revealed sales figures, supposedly for competitive reasons.

We all know the real reason.

Still posting this tripe? Yet you're so quick to believe "estimates" when it's someone else.

Nobody publishes sales figures for any products, with the exception of Apple for the iPhone and iPad. Does that mean the entire consumer electronics industry is tanking?
[doublepost=1468947932][/doublepost]

Looking forward to the software update.

As for the watch, the second hand prices are very low, it's resale is probably the worst of all the Apple devices I have owned, so not sure about demand.

At $299 brand new with a full warranty who'd buy one used to save a few bucks? Pretty much anything in the consumer space that has a low retail price sells for nothing used.
Score: 12 Votes (Like | Disagree)
Avatar
51 months ago

I was able to return my Apple Watch for a full refund after 11 months of ownership. It will go down as one of my happiest days of 2016.

You must be having a sad 2016
Score: 10 Votes (Like | Disagree)
Avatar
51 months ago
"will also give the Apple Watch a breath of fresh air, with a dedicated Breathe app"...... I see what you did there
Score: 10 Votes (Like | Disagree)
Avatar
51 months ago
I'm seeing them all over the place now.
Score: 10 Votes (Like | Disagree)

Top Stories

Apple's First MacBook Pro With a Retina Display Will Become 'Obsolete' in 30 Days

Monday June 1, 2020 7:50 am PDT by
If you are still hanging on to a Mid 2012 model of the 15-inch MacBook Pro with a Retina display, and require a new battery or other repairs, be sure to book an appointment with a service provider as soon as possible. In an internal memo today, obtained by MacRumors, Apple has indicated that this particular MacBook Pro model will be marked as "obsolete" worldwide on June 30, 2020, just over...

Tim Cook Addresses George Floyd's Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S. Stores

Sunday May 31, 2020 8:04 pm PDT by
Amid unrest in numerous U.S. cities following last week's killing of George Floyd by police in Minneapolis, Apple CEO Tim Cook has shared an internal memo with employees (via Bloomberg) addressing the pain that many are feeling and urging others to commit "to creating a better, more just world for everyone." Cook also announced that Apple is making donations to several groups challenging...

Apple Releases macOS Catalina 10.15.5 Supplemental Update With Security Fix

Monday June 1, 2020 10:56 am PDT by
Apple today released a supplemental update for macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. The supplemental update comes a week after the release of the macOS Catalina 10.15.5 update. ‌macOS Catalina‌ 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the System...

iOS 14 Again Said to Be Compatible With All iPhones Able to Run iOS 13

Monday June 1, 2020 2:08 pm PDT by
iOS 14 will be compatible with all iPhones and iPod touch models able to run iOS 13, according to information shared today by Israeli site The Verifier. The compatibility data was allegedly found in a leaked version of iOS 14 and confirmed by what The Verifier says is a "trusted source from the system development process." iOS 13 is compatible with the iPhone 6s and later, with a full...

Apple Releases iOS and iPadOS 13.5.1 With Fixes for Recent 'unc0ver' Jailbreak Vulnerability

Monday June 1, 2020 9:58 am PDT by
Apple today released iOS and iPadOS 13.5.1, minor updates that come a little over a week after the release of iOS and iPadOS 13.5, major updates that brought the Exposure Notification API, FaceTime changes, mask-related unlocking updates and more. The iOS and iPadOS 13.5.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings >...

Mockups Depict iPhone 12 Lineup Sizes, Relocated SIM Tray

Monday June 1, 2020 1:22 pm PDT by
A series of 3D printed iPhone 12 mockups designed based on leaked schematics and info from Apple's supply chain was today shared by Japanese site Mac Otakara, giving us a first look at what we can expect from the 2020 iPhone lineup. Rumors have suggested Apple will release four iPhone 12 models in 2020: A 5.4-inch iPhone 12, a 6.1-inch iPhone 12, a 6.1-inch iPhone 12 Pro, and a 6.7-inch...

Five Mac Apps Worth Checking Out - June 2020

Tuesday June 2, 2020 2:25 pm PDT by
Apps developed for the Mac often don't receive as much coverage as apps designed for iPhones and iPads, so we have a series at MacRumors that highlights interesting Mac apps that are worth taking a look at. This month's apps are designed to make working from home a little bit easier. Subscribe to the MacRumors YouTube channel for more videos. Meeter (Free) - Working from home often...

Apple Music Joins Music Industry's Blackout Tuesday Awareness Campaign

Tuesday June 2, 2020 1:31 am PDT by
Apple Music has cancelled its Beats 1 radio schedule for Blackout Tuesday and is suggesting that listeners tune in to a radio stream celebrating the best in black music. Blackout Tuesday is a campaign organized by the music industry to support Black Lives Matter after Minneapolis citizen George Floyd was killed by police in the course of his arrest. On launching Apple Music, many users...

6.1-inch 'iPhone 12' Production to Begin in July Ahead of Other 2020 Models

Monday June 1, 2020 2:36 am PDT by
Volume production of Apple's forthcoming 6.1-inch "iPhone 12" models will start in July-August ahead of the rest of the company's flagship iPhone lineup this year, according to a new report by DigiTimes. Apple is widely rumored to be launching four new ‌iPhone‌ models in the usual September or October timeframe, although supply constraints and delays in production ramp-up could cause a...

Apple Releases tvOS 13.4.6 for Fourth and Fifth-Generation Apple TV Models

Monday June 1, 2020 9:56 am PDT by
Apple today released tvOS 13.4.6, a minor update to the tvOS operating system that runs on the fourth and fifth-generation Apple TV models. tvOS 13.4.6 comes a little over a week after the release of tvOS 13.4.5. tvOS 13.4.6, a free update, can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update. Apple TV owners who have automatic software ...