Apple Watch Sales Remain Steady After 15 Months Despite Lack of Next-Generation Model

Apple-Watch-trioNearly fifteen months after the Apple Watch launched in the U.S. and eight other countries on April 24, 2015, new data shows that sales of the device have yet to experience an overly precipitous decline so far this year.

Swiss bank UBS has issued a research note that projects Apple Watch sales totaled 1.7 million units in the June quarter, a somewhat surprising increase of 100,000 units compared to its estimate of 1.6 million sales in the March quarter.

Apple Watch sales have remained steady throughout the first half of 2016, despite the formation of an elongated refresh cycle that will likely reach at least 17 months -- the so-called Apple Watch 2 is rumored to launch in the third quarter, possibly alongside the next iPhone in September. The new Apple Watch could feature a FaceTime video camera, expanded Wi-Fi capabilities, cellular connectivity, and other internal upgrades, while new models and bands are always possibilities.

UBS forecasts that Apple Watch sales will rise to 2 million in the September quarter, contributing to a total of 10.35 million units in the 2016 fiscal year. If those estimates are accurate, that would make Apple Watch the most popular smartwatch for the second consecutive year, ahead of Samsung among smartwatches and only behind Fitbit and its cheaper fitness trackers in the broader wearables market. Apple Watch commanded a leading 52.4 percent share of the smartwatch market in the first quarter, well ahead of Samsung at 14.3 percent, according to Strategy Analytics.

Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its Other Products category alongside iPods, Apple TVs, Beats Electronics, and accessories. Without official data, analysts are forced to estimate, but predictions can vary between research firms. Strategy Analytics, for example, estimated Apple Watch sales actually totaled 2.2 million in the March quarter, which is significantly higher than UBS' estimate of 1.6 million sales for the same quarter.

Regardless, it is clear that consumers remain interested in the original Apple Watch in the months leading up to an alleged new model. The device's relative success can conceivably be attributed to, among other factors, its new product category, customizability, and sales and price drops offered by third-party resellers. watchOS 3 will also give the Apple Watch a breath of fresh air, with a dedicated Breathe app, a dock with favorite apps that instantly open, a redesigned Control Center, and more.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

(View all)
Avatar
55 months ago
Most computing will be done on an Apple watch soon since Apple does not make computers anymore.
Score: 34 Votes (Like | Disagree)
Avatar
55 months ago
And these are based on speculation.

Tim Cook has never revealed sales figures, supposedly for competitive reasons.

We all know the real reason.
Score: 19 Votes (Like | Disagree)
Avatar
55 months ago

And these are based on speculation.

Tim Cook has never revealed sales figures, supposedly for competitive reasons.

We all know the real reason.

Still posting this tripe? Yet you're so quick to believe "estimates" when it's someone else.

Nobody publishes sales figures for any products, with the exception of Apple for the iPhone and iPad. Does that mean the entire consumer electronics industry is tanking?
[doublepost=1468947932][/doublepost]

Looking forward to the software update.

As for the watch, the second hand prices are very low, it's resale is probably the worst of all the Apple devices I have owned, so not sure about demand.

At $299 brand new with a full warranty who'd buy one used to save a few bucks? Pretty much anything in the consumer space that has a low retail price sells for nothing used.
Score: 12 Votes (Like | Disagree)
Avatar
55 months ago

I was able to return my Apple Watch for a full refund after 11 months of ownership. It will go down as one of my happiest days of 2016.

You must be having a sad 2016
Score: 10 Votes (Like | Disagree)
Avatar
55 months ago
"will also give the Apple Watch a breath of fresh air, with a dedicated Breathe app"...... I see what you did there
Score: 10 Votes (Like | Disagree)
Avatar
55 months ago
I'm seeing them all over the place now.
Score: 10 Votes (Like | Disagree)

Top Stories

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

Upcoming Xbox App Update Will Let Xbox Users Stream Games to iPhone and iPad

Friday September 25, 2020 11:58 am PDT by
Microsoft is testing a new version of its Xbox app that will let Xbox users play games remotely on their iPhones and iPads using streaming functionality. The new feature was rolled out to TestFlight users this morning. The Xbox streaming option is distinct from Microsoft's xCloud service, which it has been clashing with Apple over. xCloud is designed to stream games from Microsoft's servers, ...

Apple Releases macOS Catalina 10.15.7 With Fixes for WiFi Bug, 27-Inch iMac Graphics Issues

Thursday September 24, 2020 10:32 am PDT by
Apple today released macOS Catalina 10.15.7, the latest update to the macOS Catalina software. macOS Catalina 10.15.7 fixes several major bugs that Mac users have been experiencing, and it comes a month after the latest macOS Catalina release. The ‌‌‌macOS Catalina‌‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System...

iOS 14: 'Phoenix 2' Space Shooter Delivers Playable Demo via App Clips

Saturday September 26, 2020 2:08 pm PDT by
One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. Instead of requiring an App Store download, they can be loaded and run via...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...