Fitbit Continues to Outpace Apple Watch in Broader Wearables Market

The latest data from market research firm IDC reveals that the Apple Watch remained the most popular smartwatch in the first quarter, with an estimated 1.5 million sales and 46 percent market share through the first three months of 2016. Meanwhile, basic wearables unsurprisingly continue to outpace smartwatches.

Fitbit Apple Watch
Samsung was the closest threat to Apple Watch among smartwatches in the quarter, with an estimated 700,000 sales and 20.9 percent market share, followed by Motorola, Huawei, and Garmin with estimated 400,000, 200,000, and 100,000 shipments respectively for a combined 18.6 percent market share.

Apple finished third in the overall wearables market with 7.5 percent market share, behind lower-price fitness tracker vendors Fitbit and Xiaomi. Fitbit commanded a leading 24.5 percent market share off an estimated 4.8 million shipments, while Xiaomi had 3.7 million shipments for 19 percent market share.

Apple-vs-Fitbit-Q1-2016
Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its Other Products category alongside iPods, Apple TVs, Beats Electronics, and accessories. IDC and Strategy Analytics estimates place total Apple Watch sales at nearly 16 million from April 2015 through March 2016.

Fitbit began 2016 the same way it finished 2015: as the undisputed leader in the wearables market. The launch of its new Alta and Blaze devices resulted in million unit shipment volumes for each, pointing to a new chapter of fashion-oriented fitness trackers. It also points to significant declines for its previously successful Surge, Charge, Charge HR, and Flex product lines. Still, with a well-segmented portfolio, pricing strategy, and a strong brand, Fitbit's position is well-established.

IDC's data supports the notion that Apple continues to cede market share to Android Wear smartwatches and other wearables as the market evolves. Strategy Analytics data from April, however, had a higher Apple Watch sales estimate of 2.2 million for 52.4 percent market share in the first quarter.

Many prospective buyers are now holding out for the Apple Watch 2, which is rumored to debut in the second half of 2016 and could feature a FaceTime camera, expanded Wi-Fi abilities, cellular connectivity, and thinner design. New bands, finishes, and models are always possibilities as well.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

Top Rated Comments

FreakinEurekan Avatar
82 months ago
In other news, Budweiser continues to outsell Chimay
Score: 11 Votes (Like | Disagree)
Thomas beau Avatar
82 months ago
And Chevy continues to outsell Rolls Royce in the low end car market. This story is getting boring...
Score: 10 Votes (Like | Disagree)
chrismail627 Avatar
82 months ago
But does Fitbit have as many fancy watch bands? I think not! :D
Score: 9 Votes (Like | Disagree)
mgmusicman94 Avatar
82 months ago
This, a 1000 X this. Commodity electronics are not analogous to automobiles; especially high end autos.
Sure they are, theres a significant price difference and people are more likely to buy the cheaper one. The fact that the lower end sells more is not an indication that it's a better product.
Score: 6 Votes (Like | Disagree)
sp3k0psv3t Avatar
82 months ago
Not a big surprise due to Apple's high cost.
Score: 6 Votes (Like | Disagree)
silroc Avatar
82 months ago
Love my Fitbit
Would never get Apple Watch at its size/ price. Who wants to workout in that?
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Lineup Feature Purple

Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 9:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...
iOS 15

Apple Releases iOS 15.6.1 and iPadOS 15.6.1 With Bug Fixes

Wednesday August 17, 2022 9:50 am PDT by
Apple today released iOS and iPadOS 15.6.1, minor updates to the iOS and iPadOS 15 operating systems initially released in September 2021. iOS 15.6.1 and iPadOS 15.6.1 come a month after Apple released iOS 15.6 and iPadOS 15.6 with new Live Sports features and bug fixes. The iOS 15.6.1 and iPadOS 15.6.1 updates can be downloaded for free and the software is available on all eligible devices...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
Apple Watch Series 3 v 8 1

Apple Watch Series 3 vs. Apple Watch Series 8: 20 Major New Features and Changes for Customers Upgrading

Tuesday August 16, 2022 6:52 am PDT by
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199. Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...