Apple Working on Original Television Series About Apps

Apple is working with Will.i.am and TV executives Ben Silverman and Howard T. Owens on a new non-scripted television show that will "spotlight the app economy," reports The New York Times. There are no details on the television show beyond the App Store premise, so it is not clear what format episodes will take.

Apple executives have not made details like title, timeline, storylines, or episode length public, and there is no information on where the show will be promoted. Given that it's focused on the App Store, it could be made available through an app, shown through the App Store itself, or be made available as a standard television show on iTunes.

App-Store-About
The App Store series was conceived by Ben Silverman, who presented the idea to Apple. Silverman is an executive producer on shows like Jane the Virgin, The Biggest Loser, Marco Polo, and Flaked.

In an interview with The New York Times, Apple iTunes chief Eddy Cue cautioned that the show is not a signal that Apple will be delving deeper into original television and streaming video, despite rumors last year suggesting the company was meeting with Hollywood executives to make a big push into original programming.

"One of the things with the app store that was always great about it was the great ideas that people had to build things and create things," Eddy Cue, Apple's senior vice president of Internet software and services, said in an interview. [...]

"This doesn't mean that we are going into a huge amount of movie production or TV production or anything like that," Mr. Cue said. He added that the company would continue to explore exclusive projects similar to the series about apps or its push into music programming.

Along with its television show focused on apps, Apple is also creating a television series called Vital Signs that will star Beats co-founder and Apple executive Dr. Dre. Described as a dark semi-autobiographical drama, Vital Signs will be used to promote the Apple Music streaming service, much like this new television show will promote the App Store.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

B.K. Avatar
72 months ago
When will Apple realize that these pop-star collaborations are terrible products, and business decisions?
Score: 27 Votes (Like | Disagree)
Kaibelf Avatar
72 months ago
Oh man. "Apple is working with Will.i.am...."

Score: 20 Votes (Like | Disagree)
freepomme Avatar
72 months ago
I'm not watchin that.
Score: 16 Votes (Like | Disagree)
gaximus Avatar
72 months ago
Their first TV series will be the most boring TV Series of all time.
Score: 16 Votes (Like | Disagree)
Asarien Avatar
72 months ago
Makes sense. I won't be watching.
Score: 15 Votes (Like | Disagree)
BSben Avatar
72 months ago
Will.i.am??? What is wrong with Apple? A man with no talent (does anyone remember the hideous iPhone camera he designed) making a tedious tv show about apps. I would rather burn my telly than watch that rubbish, and please don't even get me started on Dr. Dre.
Score: 15 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...