Watch Apple's Two-Hour 2016 WWDC Keynote in 7 Minutes

This video leaves out too many parts of the keynote. It's missing the part about the new Macbook Pro, the new Mac Pro, the new Mac Mini, the new Thunderbolt Display, etc.

Why waste 7 minutes when the keynote can be summed up with one picture?

Unfortunately, it wasn't worth wasting 7 minutes, let alone over 2 hours.

When the biggest cheers came from the intro of automated-emojis, it pretty much settled it for me that I'm clearly not part of Apple's target market anymore.

Underwhelming. Some nice things, many predictable things (catching up) and A LOT of cringe worthy stuff. So much empty marketing talk. So much self congratulation. But the "magic" is gone. The new iOS seems like quite the mess. The elegant clean iMessage is turned into a garbage fire. Many other highly questionable design choices. No sight of dark mode. Or Siri continuity (so that It can pick up the convesation on / or control other device). Or working notification sync (how long do we still need to clear the same notifications on different devices?). How about some really substantial improvements to macOS, besides name change? What about VR/AR and other tech innovations happening all around us?

But most of all - with STILL no hardware updates, the Mac hardware lineup is now beyond pathetic. WWDC was the last hope for me. Mac is/was my number one reason to stick with Apple. At this point I just don't care anymore. Sure something will come, probably something nice, but I simply don't trust/like Apple anymore. It will be expensive and probably somehow gimped. Apple today is arrogant, self-absorbed, lazy, overpriced. Dishonest (selling years old stuff at same ultra high prices, claiming it's "the best we can make"). Their messiah-like statements about all they do and care is to better everyones lives are womit inducing at this point.

PS - I promise there will be less rants/negativity from me in this forum. Simply don't want to waste any more energy caring about this lame watch band seller.

I think 7 min wasn't needed. You just need 10 seconds of Tim Cook saying "goodbye."

7 minutes is 6 minutes too long given what they announced. Can't believe they rented that place for this.

This is the third disappointing keynote in a row, but for the first time in 5 years, it really feels like Steve's company is no longer his. And to imagine they're diving head first into making the car too...

and those people there paid HOW much to listen to this crap?

Innovation died with Steve

apple is so tacky without steve jobs tbh

For everyone bemoaning the lack of hardware announcements, it's important to remember two key factors:
1. WWDC is a conference for developers. It's about software. That's the point. Sure, they've debuted hardware at WWDC before, but it's always a bonus or an aside. The conference is for developers to learn how to create better software on Apple's platforms, and part of that is rolling out new software features. It's not like the fall announcements that focus on hardware.
2. When it comes to new Macs, a lot of the blame lies with Intel. For years, they've been behind schedule releasing their new processors. That unreliability creates a nightmarish scenario for Apple, as they might have desired to announce a new MacBook or iMac or Mac Pro but Intel had other plans.

Apple is a hardware + software company.

Sadly, many of their products are way out of date (Thunderbolt display) and their Macbook Pros are stale compared to the competition.

Just an FYI Skylake has been out for almost a year.

What, in your own unbiased opinion, is Apple's excuse for not releasing updated laptops today?

You can't blame it on Intel anymore because the processors have been available for ages.