Citing three sources with knowledge of the album release plans, The New York Times says Adele was involved in the decision not to share her album on streaming music services. "25" is Adele's first album in nearly five years and has been preceded by "Hello," a single that's already extremely popular, so the decision to restrict the album from streaming services may make fans unhappy.
Taylor Swift was one of the first major artists to take a stand against streaming music, opting to pull her songs from services like Spotify that offered a free listening tier. According to Swift, she did so because "music should not be free" and artists should value their work. It's likely Adele has similar motives, as restricting Swift's latest album "1989" from music sites did not significantly impact its popularity. "1989" sold upwards of 1.2 million copies during its first week of availability, and its believed Adele's new album could sell 2.5 million copies.
Swift initially refused to share her songs on Apple Music because Apple executives did not intend to pay artists during the Apple Music free trial period, but after the company reversed course, she too changed her mind and allowed Apple Music to stream "1989" and her other albums.
While Adele's new music will not be available on Apple Music, customers interested in obtaining the album will be able to purchase it through iTunes.
Adele had also asked Apple to stock her new album in its retail stores, but Apple declined the offer. It's not likely the refusal impacted Adele's decision not to offer her music on streaming sites, and Adele and Apple have also reportedly discussed a possible $30 million tour sponsorship. The status of that potential deal is not known.