Apple Pay Usage Declined on Black Friday Over Last Year Per New Study

It's beyond frustrating because I can never remember which stores take it and which don't.

All these places have the NFC readers but only like 10% take Apple Pay. Even places like Best Buy, not all of their stores take it.

Bad job by Apple not getting this out to more customers. Why hasn't Starbucks signed up? Why haven't any grocery stores signed up?

I've only used it at BB, GameStop, McDs, and Panera Bread.

There's a pizza place that has Apple stickers everywhere saying they take it, but they don't have an NFC card reader. How is that possible? How can I report this to Apple?

I am sure that it is the retailers. Here in the States, effective 10/1, the retailers are now responsible for fraud if they don't support the "chip and pin" technology. I would say that 50% of the places I go? Still don't have terminals that accept the chip.

Of those that do? Their units largely also support NFC payments. But....

...not only do they have NFC turned off, they have tape and post-it notes covering the spot to insert your chip card. It's beyond ridiculous, but retailers, much like government agencies (schools, etc), are horrible at implementing technology, and often too cheap to hire the right people to do so.

Well, here is the thing with this survey. November 2014, the iPhone 6/6+ were the only devices with it, and it was only a month old (3 months for the phone). Today, there are 14 months worth of iPhone 6/6+ sales, Apple Watches, and iPhone 6s/6s+ sales. In other words, a larger pool of "eligible" transactions.

What are the raw numbers? How many transactions? Did it go from 100,000 to 1 million, but represent a decline % wise? And what defines an "Apple Pay" eligible transaction? Every transaction made at Apple Pay accepting stores, regardless if the customer has an Apple Pay ready device?

Lots of questions, very light on the facts, and the facts provided tell us almost nothing.

I don't think it's really any slower, or at least not as much as some people believe.

You notice it, because you have to wait for the terminal to complete the authorization before removing your card. But, the mag-stripe swipe had to do the same thing -- it just didn't require you to wait FOR YOUR CARD.

However, you had to wait for the authorization to complete and start printing the receipt -- that's comparable to the time it is now "holding" your card.

I ask "Do you take ApplePay" and the majority of the time its either, "what is that" or "sorry no, we have not been setup yet". The terminals look like they have been there for many years. I use it where its available from both a watch and a phone but its hard to find places that take the service and hard to find cashiers that know what button to press to make the terminal ready for the payment. Walgreens, Subway and a few others are consistently good. I'm sticking with this hoping it will be more widespread. I have a feeling with the slow process that chips have added to cards more people and stores will be willing to accept a payment process that for me would be faster at checkout. They need to stop with all the extras after contactless payments though if they want this to be faster. I scan my phone in some stores only to be asked questions and asked for a signature. No need for that when I had to use bio-metrics to approve to begin with.