New Apple Music Ad Goes Behind-the-Scenes of Kenny Chesney's Tour

Country music singer Kenny Chesney is the focus of the latest Apple Music advertisement, which aired last night during the Country Music Association awards on ABC. Taking a glimpse behind the scenes of Chesney's "No Shoes Nation" tour, the ad shows the singer going through a day of preparing for his next concert by creating a "Show Day List" playlist on Apple Music and touting the service's "human element."

Chesney can also be seen working out with an Apple Watch early on in the ad, checking on his progress with the help of the device's activity rings. The one-minute ad ends with a promotion for Apple Music's three month free trial, which still runs for any new users signing up for the music streaming service.

kenny chesney apple music 1
Apple has been debuting a wave of commercials as the holiday season grows nearer, not only for Apple Music but for the iPhone 6s and iPhone 6s Plus.

Related Roundup: Apple Watch Series 6

Tags: Apple ads, Apple Music Guide

Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

thekeyring

71 months ago

Who said they were improving it ;)

Easier to just market than fix !

Haha! Seriously though, marketing only goes so far. It's why the "Apple products only sell because of the Apple logo" argument is so weak. People might buy a product because of an ad, but if they think it sucks, they will either return it, or simply not buy another one.

Score: 2 Votes (Like | Disagree)

thekeyring

71 months ago

Apple should rather focus on improving the overall user experience as being promised...ads are cool though.

Luckily they aren't pulling people off improving the service to work on ads. :)

Score: 2 Votes (Like | Disagree)

NutsNGum

71 months ago

All the music you want... And some you don't!

Score: 2 Votes (Like | Disagree)

MH01

71 months ago

Luckily they aren't pulling people off improving the service to work on ads. :)

Who said they were improving it ;)

Easier to just market than fix !

Score: 2 Votes (Like | Disagree)

MrGuder

71 months ago

Who is Kenny Chesney? Does he use beats?

Score: 1 Votes (Like | Disagree)

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