Video Shared With Apple Employees Shows 'Softer Side' of Steve Jobs

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Steve JobsA video obtained exclusively by ABC News today aims to showcase the "softer side" of Steve Jobs, with the former Apple CEO addressing an assembly of Apple employees the day before the release of the original iPhone in 2007.

During the brief clips shared by ABC News, Jobs urges the company's employees to go in to an Apple Store and "just give one of the Apple retail store employees a hug," discusses his theory of corporate management, and debunks the history to his famous ripped jeans.

The footage was shared with Apple's employees yesterday to mark the fourth anniversary of Jobs' death on October 5, 2011. A handful of well-known Apple executives put together some personal essays in memory of the Apple co-founder, including current Apple CEO Tim Cook, calling him "brilliant" and with "a great sense of humor."


A lot of Jobs' past has been resurfacing recently alongside the release of a handful of films chronicling his life, including Steve Jobs: The Man in the Machine and the upcoming Aaron Sorkin-penned Steve Jobs movie. A few of Jobs' supporters aren't backing many of these interpretations of him, including his widow Laurene Powell Jobs, who tried to cease production on the Sorkin script multiple times.

Top Rated Comments

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63 months ago
I miss him :(
Score: 15 Votes (Like | Disagree)
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63 months ago
Be nice if they just showed the video instead of talking over it, doing constant cuts, wipes, etc.
Score: 10 Votes (Like | Disagree)
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63 months ago
The first person to post a non-Flash international link to the video gets a cookie.
Score: 6 Votes (Like | Disagree)
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63 months ago

It's strange as I was thinking about this the other day.

I was watching that 'internal' video on YouTube where Steve introduced the Think different campaign to employees, and I was wondering, I bet there's tons of footage filmed from internal meetings that very few people have ever seen before.

I think, over time, as it becomes more acceptable (from a secrecy standpoint), they should release more of these videos.

There is no way, if he really was such a big butthead, that he was able to achieve so much.

People like that rarely instill much loyalty in employees...
Score: 6 Votes (Like | Disagree)
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63 months ago

The first person to post a non-Flash international link to the video gets a cookie.

Doing this for the cookie :)
https://www.dropbox.com/s/kco2rog7v6tvdl4/Newly%20Released%20Tapes%20Reveal%20Visionary%20Genius%20of%20Apple%27s%20Stev.mp4?dl=0
Score: 6 Votes (Like | Disagree)
Avatar
63 months ago
It's strange as I was thinking about this the other day.

I was watching that 'internal' video on YouTube where Steve introduced the Think different campaign to employees, and I was wondering, I bet there's tons of footage filmed from internal meetings that very few people have ever seen before.

I think, over time, as it becomes more acceptable (from a secrecy standpoint), they should release more of these videos.
Score: 4 Votes (Like | Disagree)

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