Continuing on with its stream of exclusive content, Apple Music is today premiering the video for Keith Richards' latest single, "Trouble." The video is exclusively available through Apple Music Connect on Keith Richards' page on the artist-focused social networking site.

Because the video is shared on Apple Music Connect, it does not require an Apple Music subscription to watch. Designed to let fans connect with artists, Apple Music Connect's content is all available for free and will continue to be free after people's three-month free trials expire.

troublekeithrichards

"Trouble" is the newest single from Rolling Stones member Keith Richards, originally released in mid-July. The single is part of his upcoming album, Crosseyed Heart, which is his first solo album in over 20 years. The full album is set to be released on September 18.

Alongside the debut of the "Trouble" music video on Apple Music Connect, Keith Richards also did an interview with Zane Lowe on Beats 1 radio. It will replay tonight at 10:00 p.m. Pacific Time.

Apple uses exclusive content and interviews as a way to lure customers and distinguish itself from the myriad other music services available, and has premiered videos like Pharrell's "Freedom" and Eminem's "Phenomenal." A recent rumor has suggested some of the exclusive videos Apple has offered, including Drake's "Energy," have been developed in-house with Apple working alongside artists to produce content for Apple Music.

Top Rated Comments

DCstewieG Avatar
130 months ago
Is it me or is Apple only doing things for people 50+ in Music?
I take it you haven't listened to Beats 1.
Score: 13 Votes (Like | Disagree)
Monke3 Avatar
130 months ago
Beats 1 is very diverse. Tons of genres. Have you listened to Rocket Hour by Elton John?
Beats 1 is diverse in terms of different forms of hip-hop across the world mainly. Other than that it usually Top Pop tracks from around the world... which is all well and good, but they really fail to cater to jazz fans, folkies, blues, etc.; the selection of blues and jazz artists are very limited in the non-beats sections of Apple Music. Tried to listen to Magic Sam's "West Side Soul" album the other day... only 3 of the tracks from the entire album are available... period. Go to Spotify however, a totally different story - full album and a great catalog of his work.
While Apple Music does have exclusive artists like Taylor Swift, along with exclusive music only made for Apple Music, it's really not enough to tip the scales to pay 10 bucks a month for a service that screws up my Album Artwork, has a horrible selection of music to stream, and bloats my current install of iTunes on my Mac. Add in the fact they took away Genius Mixes in iOS 8.4, and that takes the cake for the reason I am annoyed with this current venture by the tech giant.
Score: 3 Votes (Like | Disagree)
imwoblin Avatar
130 months ago
Like him or not, there's a lot to admire about Keef. At 71 years he still lives his way & doesn't care about convention. He still gets up in the morning, smokes a joint and then sees what kind of trouble he can get into. Hilarious!
Score: 2 Votes (Like | Disagree)
Mac.User Avatar
130 months ago
Yeah, because hes still relevant... Is it me or is Apple only doing things for people 50+ in Music? Most the bends they make deals with or push promos for are bands that my parents listen to and they are in their 60's.

About the only time I hear U2, Stones, an a few others they have done work with is when I'm in the dentist or my mothers CRV. Lately over all Apple has felt less interested in young culture and more into what the middle aged are doing.
Score: 2 Votes (Like | Disagree)
Mike MA Avatar
130 months ago
don't even care slightly. apple is only appealing to hip hop heads and old people. get it together and get some NIN some radiohead or DCFC on there
I actually wanted to convince my wife listening to Beats 1 occasionally. No chance, whenever we tried, every second or third track was hiphop...I mean, it seems popular in the U.S. and that's fine for me. But being a worldwide radio station Apple should be aware that hiphop is not of that relevance elsewhere.
Score: 2 Votes (Like | Disagree)
JimmyHook Avatar
130 months ago
I actually wanted to convince my wife listening to Beats 1 occasionally. No chance, whenever we tried, every second or third track was hiphop...I mean, it seems popular in the U.S. and that's fine for me. But being a worldwide radio station Apple should be aware that hiphop is not of that relevance elsewhere.
Beats 1 is very diverse. Tons of genres. Have you listened to Rocket Hour by Elton John?
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...