Apple Watch Orders Estimated to Average 30,000 Per Day in U.S. After Initial Surge

An estimated 2.5 million Apple Watch orders have been processed in the United States in the first five weeks of availability, according to Slice Intelligence (via Quartz). Extrapolating from the e-receipts of about 14,000 online shoppers who use Slice's services, more than half of the orders placed so far came on April 10, the first day of pre-orders, with the Apple Watch averaging 30,000 orders per day since.

slice orders

Daily Apple Watch order estimates in U.S. (first-day orders of nearly 1.5 million omitted)

As Quartz points out, the Apple Watch saw a notable rise in order interest on April 24, the day most initial Apple Watch pre-orders that weren't high in demand, like the Leather Loop or Black Sport band, began arriving to customers. Social media posts and word of mouth that day no doubt helped Apple receieve a few extra orders, and it reaches back up to around 40,000 on a few days in April and May, but otherwise Apple's new wearable has seen a steady decline in order numbers since its launch date, according to the e-commerce shopping firm.

Even with the steep decline following the start of pre-orders, Apple Watch sales are easily outpacing early sales of the iPod and iPhone, and slightly topping those of the iPad, although Apple's continually increasing user base since the debut of those devices gives the company momentum for each subsequent product family launch.

Slice Intelligence's Apple Watch update today comes a few weeks after providing a break down of initial pre-orders for the wearable, which pegged 62 percent of customers as having pre-ordered the Apple Watch Sport and an unexpected popularity of the Space Gray case and Black Sport band. As with that data, a few factors should be taken into account when looking at Slice Intelligence's order estimates, including its data being limited to the United States and the relatively small pool of customer receipts examined.

Today's report also falls in line with KGI Securities analyst Ming-Chi Kuo's prediction of the Apple Watch order demand beginning to slow down following a high launch period. Although Apple has yet to announced any sales numbers for the Apple Watch and doesn't plan to break the device out into its own reporting segment in financial results, the Apple Watch's entry into the company's upcoming brick-and-mortar retail locations in June could help boost the wearable's sales figures.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

Locoboof Avatar
117 months ago
Meanwhile, in Timothy Cooks office....

Score: 37 Votes (Like | Disagree)
thekeyring Avatar
117 months ago
Even with the steep decline following the start of pre-orders, Apple Watch sales are easily outpacing early sales of the iPod and iPhone, and slightly topping those of the iPad
Seems as good a time as any to bring these comments up:

This will feed on the desire for innovation but I think the desire will tank and we will be hearing failure within 3 months.
The watch will be the biggest product fail in apples history and will go in the books as one of the biggest fails in business history.
I am going to go out on a limb and say the watch bombs in a way no one thought possible. Firstly, no women are buying this: it is too big and women already have their phones out constantly to text.
Next time, maybe be a little more humble.
Score: 24 Votes (Like | Disagree)
spiderman0616 Avatar
117 months ago
Image (https://qzprod.files.wordpress.com/2015/05/projection_of_apple_watches_ordered_per_day_in_the_us_watches_chartbuilder-3.png?w=640)

This is pretty telling.

Yeah, it's pretty telling that they're selling a lot of Apple Watches, and that the Apple Watch is just like all other new products: initial surge, then dropoff.
Score: 21 Votes (Like | Disagree)
Mackinjosh Avatar
117 months ago
It'll be a "hobby" soon.
Score: 18 Votes (Like | Disagree)
troyholl99 Avatar
117 months ago
Image (https://qzprod.files.wordpress.com/2015/05/projection_of_apple_watches_ordered_per_day_in_the_us_watches_chartbuilder-3.png?w=640)

This is pretty telling.

Your graph isn't telling at all... every Apple product launch would have a graph like this. They telling part is the millions they sell of a product BEFORE its even in the store.... all other product companies in the world would love to have a graph like this.... the telling part is 30,000 watches selling per DAY for a product that won't deliver until like July now! Amazing...
Score: 17 Votes (Like | Disagree)
keysofanxiety Avatar
117 months ago
Meanwhile, in Timothy Cooks office....

Image (http://i.imgur.com/axOmtnT.gif)
Can't tell if that's a GIF or a livestream :D

EDIT: There's no Chinese translation going on, so I think it's a GIF ;)
Score: 16 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. The lack of ...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...