Apple Watch Received Estimated 1 Million Pre-Orders in U.S. on April 10

Apple Watch received an estimated 957,000 pre-orders in the United States on April 10, the day the wrist-worn device became available for purchase, according to Slice Intelligence (via Quartz). The digital commerce tracking firm claims that nearly two-thirds (62%) of customers purchased the Apple Watch Sport, with the 42mm Space Gray case being the most popular model sold on the first day.

Apple Watch Trio
Slice Intelligence's sales projection is based on e-receipt data from 9,080 online shoppers that opted-in to have their inboxes tracked for email receipts. The report finds that 71% of Apple Watch pre-orders on April 10 were for the larger 42mm case, with 32% of aluminum Sport customers purchasing the smaller 38mm version compared to 24% of stainless steel Apple Watch buyers.
"Slice Intelligence estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, the first day the watch was available for sale. According to ereceipt data from 9,080 online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 per watch. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04."
The report adds that 40% of pre-orders were for the Apple Watch Sport with space gray aluminum, followed by the silver stainless steel Apple Watch at 34%, silver aluminum Apple Watch Sport at 23% and space black stainless steel Apple Watch at 3%. Apple Watch Edition sales were not disclosed, with Quartz claiming that the expensive 18-karat gold model did not represent enough pre-orders to be included in the report.

Apple Watch Bands Slice Intelligence
Slice Intelligence also revealed that 28% of Apple Watch pre-orders included a black Sport band, making it the most popular option among customers on April 10. The steel Milanese Loop trailed in second at 25%, while the Link Bracelet (14%), black Classic Buckle (12%) and white Sport band (8%) rounded off the top five. The next seven most popular bands were split between different colors of the Leather Loop and Modern Buckle.

The shopping firm did not provide Apple Watch pre-order data for the other eight countries where the wrist-worn device became available Friday, including Canada, Australia, United Kingdom, Germany, France, Japan, China and Hong Kong, and it is likely that sales numbers will vary greatly in each of those regions. In China, for example, the Apple Watch Edition is predicted to sell considerably better than in most other countries.

There are a number of variables to consider when interpreting these Apple Watch pre-order estimates, including that data was limited to the United States and likely extrapolated based on a relatively small pool of consumers. Apple has not provided official sales figures for the Apple Watch, nor did it provide comment on the accuracy of this data, so the exact number of pre-orders Apple received remains to be seen.

Related Roundups: Apple Watch, watchOS 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

(View all)

62 months ago
Pretty solid but it will never silence the haters. They'll figure some way to spin it. You know who you are.
Rating: 72 Votes
62 months ago

What?! That's absolutely embarrassing. I was hoping for a lot more. 10M?

10 million in day one would be astonishing! One million is a very respectable showing, if true. To put it into perspective, all Android Wear devices combined sold 720,000 units in all of 2014.
Rating: 40 Votes
62 months ago
That's less than a TINY amount (for Apple), but a HUGE amount for a gen 1 product with no track record. Well done Apple :)

To all the people who inevitably, predictably, have - and will - say "iWatch is pointless", I say this to them - "Okay - so how much MORE pointless does that make all the direction-less, cumbersome Android smart watches?"
Rating: 34 Votes
62 months ago
So where is everyone who was calling it a failure now? Hello? Where did you guys go?

Did Apple just sell more Watches then all other smartwatches combined in one day?
Rating: 30 Votes
62 months ago
Wow! What did the iPhone sell like 10 million pre-orders? :D I think 1million+ is a pretty solid number for Apple.
Rating: 30 Votes
62 months ago

more than anyone else, but seems a bit small?

One million preorders in one day in just the U.S. seems pretty small? Um, okay....
Rating: 27 Votes
62 months ago

Whatever the number is, subtract 25% because alot of them will be returned.

Yeah, 1 million pre-ordered on FIRST day...
50% will be returned because everyone ordered 2 different sizes just to try...
Another 25% will be returned because they realize the Watch sucks...
100,000 are just developers buying watches
10,000 are just media/reporters buying watches
90% of the remainder are just sheep buying because they have to - because they're loyal to Apple. They'll be in their sock drawers within a week
Maybe there will be 100 people that buy it for real and really use it.
Android Wear has 700,000 loyal customers who love their watches and it changed their lives.

So, Android is winning 7000 to 1.

This is the Android spin we'll see in the coming days....
Rating: 23 Votes
62 months ago
I fail to see how this is meaningful data. Only Apple has meaningful sales data. Anything else is just BS.
Rating: 23 Votes
62 months ago

That's less than a TINY amount (for Apple), but a HUGE amount for a gen 1 product with no track record. Well done Apple :)

To all the people who inevitably, predictably have - and will - say "iWatch is pointless", I say this to them - "Okay - so how much MORE pointless does that make all the direction-less Android smart watches?"

uh its not that bad, they only sold 5.5 million macs last quarter. To sell a million watches in a day is pretty good when you compare it to something sensible like the mac. Not every product they release will be the next iPhone.
Rating: 22 Votes
62 months ago
I tried one on, just because I was stuck in a mall with an Apple Store yesterday. Came away decidedly unimpressed by the demo (they don't actually let you use it at all while it's on your wrist. Lame.)
Rating: 19 Votes

[ Read All Comments ]