Apple's Spent $38 Million Advertising the Apple Watch on TV in the Last Month
Apple has spent a total of $38 million on Apple Watch television advertisements since its March 9 media event, reports Reuters, citing numbers from TV ad tracking site iSpot.tv. Apple has been marketing the Apple Watch aggressively as it marks an entirely new product category and the company's first serious venture into wearable devices.
$38 million is just $4 million less than the $42 million Apple spent on advertising for the iPhone and iPhone 6 Plus over the course of the last five months. The Apple Watch commercial has been shown on TV more than 300 times since March 9, and more than half of those spots have come during primetime shows like "The Walking Dead," "The Voice," and the NCAA basketball tournament.
Reality television show "The Voice" also marked one of the Apple Watch's first appearances on a celebrity wrist. One of the singing competition's judges, Pharell Williams,
wore an Apple Watch on Monday's episode.
Apple Watch advertising picked up on Monday of this week as we began the countdown to Apple Watch pre-orders. Apple began airing the Apple Watch commercial more frequently, as Monday also marked an NCAA final between Duke and Wisconsin.
In addition to being shown on TV, the Apple Watch has also graced the covers of several magazines in the United States and other countries around the world in an effort to highlight its usefulness as a fitness device and its position as a fashion accessory. It's been shown off in Fitness, Self, Vogue, and more.
Apple Watch pre-orders begin at 12:01 AM Pacific Time on April 10, which is also the date that Apple will begin offering Apple Watch try-on appointments in its retail stores. We can expect Apple Watch advertising to pick up even more over the course of the next two weeks as we approach the device's official April 24 launch date.
Popular Stories
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones.
Below, we recap everything new in iOS 18.3.
Notification Summary Changes
Examples of inaccurate Apple Intelligence notification summaries
Apple Intelligence...
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today.
A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes.
The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers.
Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update.
iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model.
The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device.
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
New information has surfaced that indicates the rumored iPhone SE 4, iPad 11, and new iPad Air models are nearing launch.
A private account on social media platform X today revealed that iOS 18.3 or iPadOS 18.3 will be preinstalled on all of those upcoming devices when they are released. It is still unclear exactly when the devices will launch, but this information suggests that Apple will...
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes.
While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
