Apple's Spent $38 Million Advertising the Apple Watch on TV in the Last Month
Apple has spent a total of $38 million on Apple Watch television advertisements since its March 9 media event, reports Reuters, citing numbers from TV ad tracking site iSpot.tv. Apple has been marketing the Apple Watch aggressively as it marks an entirely new product category and the company's first serious venture into wearable devices.
$38 million is just $4 million less than the $42 million Apple spent on advertising for the iPhone and iPhone 6 Plus over the course of the last five months. The Apple Watch commercial has been shown on TV more than 300 times since March 9, and more than half of those spots have come during primetime shows like "The Walking Dead," "The Voice," and the NCAA basketball tournament.
Reality television show "The Voice" also marked one of the Apple Watch's first appearances on a celebrity wrist. One of the singing competition's judges, Pharell Williams,
wore an Apple Watch on Monday's episode.
Apple Watch advertising picked up on Monday of this week as we began the countdown to Apple Watch pre-orders. Apple began airing the Apple Watch commercial more frequently, as Monday also marked an NCAA final between Duke and Wisconsin.
In addition to being shown on TV, the Apple Watch has also graced the covers of several magazines in the United States and other countries around the world in an effort to highlight its usefulness as a fitness device and its position as a fashion accessory. It's been shown off in Fitness, Self, Vogue, and more.
Apple Watch pre-orders begin at 12:01 AM Pacific Time on April 10, which is also the date that Apple will begin offering Apple Watch try-on appointments in its retail stores. We can expect Apple Watch advertising to pick up even more over the course of the next two weeks as we approach the device's official April 24 launch date.
Popular Stories
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon.
Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week.
iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you.
Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports.
In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21.
There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products.
Here's what's supposedly coming:
An improved pairing process, though no details were provided. AirTag pairing is already...
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found.
Registered developers and public beta testers can download the betas from the Settings app on...
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker.
According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
Apple is working on a smart home hub that will rely heavily on the more capable version of Siri that's coming next year. We've heard quite a bit about the hub over the last two years, but a recent iOS 26 code leak provides additional insight into what we can expect and confirms rumored features.
Subscribe to the MacRumors YouTube channel for more videos.
Macworld claims to have access to an ...
Apple's next-generation Studio Display is expected to arrive early next year, and a new report allegedly provides a couple more details on the external monitor's capabilities.
According to internal Apple code seen by Macworld, the new external display will feature a variable refresh rate capable of up to 120Hz – aka ProMotion – as well as support for HDR content. The current Studio...
