Apple Watch Makes First Australian Magazine Appearance Inside 'Elle'

Elle is the first magazine to feature the Apple Watch in Australia with a fashion shoot starring the publication's in-house fashion editor Sara Smith. The multi-page style guide in the latest April issue offers women tips on how to make the Apple Watch work with different wardrobes depending on the time and place, such as during the weekend, at a cocktail party or in the workplace.

Elle
Apple continues to carefully curate the Apple Watch's image and exercise control over the way it's portrayed in magazines, positioning the wrist-worn device as a fashion item first and a technology device second. Apple wants the Apple Watch to be seen as trendy and sporty, perhaps in an attempt to avoid the device being viewed as overly technical and unfashionable as some people have opined about other wearables.

"For a cocktail party: Wear with a tuxedo suit and sexy heels (think Le Smoking Saint Laurent style with Alexander Wang black heels), or if you have the legs for it, a killer cocktail dress. Mix statement jewels with your watch. Try a fabulous cocktail ring and Cartier’s Love Bracelet would look great sitting side by side with your Apple Watch. It will be the perfect conversation starter at a party."

Apple Watch has been featured in several fashion and fitness magazines worldwide in recent months, including Self, Vogue, Style, East Touch, YOHO and Fitness Magazine. The wrist-worn device will be available April 24, with pre-orders starting April 10 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple Watch starts at $349 for the Sport model, while the 18-karat gold edition will retail for upwards of $10,000.

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Top Rated Comments

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70 months ago

This thing is gonna be a dud. It'll sell well initially for the diehard Apple fans than it will fizzle out. Its not Apple's fault, people just don't wear watches anymore as they used to, so I don't think Apple, Google, or Samsung are going to reverse that trend no matter what they try.

I can imagine you in 2010 saying, "This thing is gonna be a dud. It'll sell well initially for the diehard Apple fans than it will fizzle out. Its not Apple's fault, people just don't want to use a large iPod Touch when they have a real computer to use, and if tablets with a real OS weren't successful for 3 decades before the iPad I don't think Apple, Google, or Samsung are going to reverse that trend with a mobile OS no matter what they try."
Score: 36 Votes (Like | Disagree)
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70 months ago
Dammit!!! It's bad enough I need a phone to get the full functionality out of this thing. Now I need a bloody cocktail dress too. I don't have the legs for that Apple!
Score: 32 Votes (Like | Disagree)
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70 months ago

Why, because it's square and not round? What would make it "premium" to you?


He has no idea. He, like all of us are browsing a tech site. We don't know jack about fashion. At least some of us don't pretend to
Score: 32 Votes (Like | Disagree)
Avatar
70 months ago
I'm sorry, but this thing just doesn't look premium or attractive in the least. All I see is an ipod nano worth a wrist band.
Score: 20 Votes (Like | Disagree)
Avatar
70 months ago

Its not Apple's fault, people just don't wear watches anymore

Yep, no one wears watches anymore...I'm sick and tired of hearing this as an argument so let's put it to bed

Score: 19 Votes (Like | Disagree)
Avatar
70 months ago
I heard Samsung is planning a cocktail party too.
Score: 16 Votes (Like | Disagree)

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