Apple Pushing Ahead with Plans for Subscription TV Service by Christmas?

The New York Post reports that Apple is pressing ahead with plans to launch its own streaming television service by the end of the year, despite continued resistance from content providers.

For months, Apple’s point man, Eddie Cue, has been leading talks with content providers, which have largely balked at the tech giant’s efforts to exert control over all aspects of the video service, including pricing, sources said.

Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks.

“They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.

The report claims that Apple is interested in offering entire channels as apps that could be used on a number of the company's devices, including the Apple TV set-top box and presumably a potential Apple-branded television set. The report's sources are, however, unclear on whether Apple is seeking to bundle multiple app channels together to form its own equivalent of cable television packages or if it wants to offer them individually to subscribers.

apple tv favorite tv shows
Sources also indicate that Apple has tried with no success to convince cable companies to adopt Apple hardware for their own set-top boxes, with Apple providing sleek hardware and software to deliver content to existing cable subscribers across the United States.

“They want to create the interface, and they wanted to work with the cable guys to manage bandwidth across the TV and broadband pipeline,” said one source familiar with the talks.

Instead, cable executives pretty much shut the door, preferring to keep Apple at a safe distance from the lucrative $150 billion pay-TV business.

The report indicates that Apple is actually pursing content deals as its primary target in the television market, with the much-rumored Apple television set being a secondary consideration for the time being. Despite resistance from content providers and cable companies, Apple is said to still be pressing forward with a number of entities including Verizon and AT&T in an effort to land at least a foothold in the television content market.

Apple was reportedly negotiating with content providers back in 2009 about developing a "best of television" package that could be distributed through the iTunes Store, but those talks failed to yield any deals and Apple reportedly abandoned its efforts for some time. But with talk of an Apple television set ramping up and the company reportedly having developed its own "new technology" for delivering video content, it seems that Apple is trying once again to find a way to make its own contributions on the content side so as to be able to control as much of the user experience on television as possible.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

Inakto Avatar
118 months ago
TV is broken.
500 channels and nothing to watch
Score: 41 Votes (Like | Disagree)
mattraehl Avatar
118 months ago
I've always enjoyed Apple products, but after getting an iPhone and iPad recently, I really wish all the device interfaces I used were made by apple - DVR/STB, Car, Microwave, whatever. So many of the interfaces we use are just really crappy.
Score: 22 Votes (Like | Disagree)
bobringer Avatar
118 months ago
$100 Billion could go a long way to developing their own content in house. See Lillyhammer from Netflix for an example as to how to do it right.

It's time for Apple to set up an independent subsidiary that is the shining example of how to create content and get it directly in consumers hands. The technology is here (and has been for years). We're a good decade behind technologically because of the cable monopoly control over our boxes. It's time to end that.

In 5 years, once they have FORCED the other players to join the 21st century, that business could be a really nice spinoff unlocking a ton of additional shareholder value.

----------

Fake article, or written by a poseur (or blathering idiot).

The spelling of the Apple executive's name is "Eddy" not "Eddie".

You'd have to be an absolute nitwit not to check the executive bios on Apple's PR site (http://www.apple.com/pr/bios/) to verify this information.

Which is pretty unsurprising for today's tech media.

Journalism is dead.

Overreact much? Sheesh...
Score: 21 Votes (Like | Disagree)
troop231 Avatar
118 months ago
Retina 55" television .03 inches thin..
This makes no sense, a TV is viewed at a much farther distance than an iPhone or iPad, making current TVs "retina" already.
Score: 15 Votes (Like | Disagree)
nuckinfutz Avatar
118 months ago
Apple's going to get the they want.

The fear going through the studios must be palpable. If they don't submit to Apple's demands their competitors might and they could find themselves missing out on a lot of revenue and exposure.

How many studios tried to pull out of iTunes only to come slinking back in when the checks stopped coming?

Apple today is even more of a behemoth. Projected 55 million iPads?? More iPhones than that and an Apple TV device that is gaining in popularity. Sometimes you just have to get in bed with Apple knowing that you're going get screwed but you won't be left penniless
Score: 11 Votes (Like | Disagree)
samcraig Avatar
118 months ago
I have no desire for any one company to have a monopoly on entertainment. So you'll have to excuse me for not getting excited about Apple wanting to "own" the television market.
Score: 8 Votes (Like | Disagree)

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