Pebble Smartwatch Sales Climb to 400,000 Units, Revenue to Double in 2014

by

Pebble launched its smartwatch Kickstarter campaign in 2012 and started shipping the device early last year. Since January 2013, the company has sold over 400,000 smartwatch units, earning Pebble an estimated $60 million in revenue, reports Fortune, which spoke to Pebble CEO Eric Migicovsky.

Pebble
Pebble as a company has grown significantly in the intervening years, becoming profitable in early 2013 and almost doubling its workforce from 45 up to 70 this year. Revenue also is expected to double year over year in 2014.

"When we started working on wearables six years ago, there were few players in the space and a lot of skeptics," says Pebble CEO Eric Migicovsky of Google's news. "It's exciting to see this market grow so quickly -- enabling more interesting use cases and keeping all of us laser-focused on creating the very best user experiences we can."

As the company matures, Pebble's ecosystem is experiencing its own expansion. The company recently rolled out an Appstore for its smartwatch and has over 1,000 apps in its library, with 12,000 registered developers ready to add more titles in the future.

As for Pebble's next steps, Migicovsky is not concerned about Google's recent Android Wear announcement and the unveiling of Motorola's Android-based Moto 360 smartwatch.

For now, Migicovsky is more worried about making his products better than Google shaking up the market. He's exploring technologies that could help boost Pebble's week-long battery life further and keeping tabs on newer screen displays, particularly ones made from flexible materials.

Besides adding an Appstore, Pebble also recently started selling a new version of the smartwatch. The $249 Pebble Steel features a stainless steel body with a leather or steel band and a face covered with durable and scratch resistant Gorilla Glass material.

Apple also is expected to enter the wearables market in 2014 with its iWatch product. Recent rumors suggest the device will focus on fitness with support for heart rate measurement, step count and more. The device may pair with Apple's Healthbook app, a Passbook-inspired wellness app that could debut alongside iOS 8. The iWatch may also include Siri and mapping functionality.

Top Rated Comments

(View all)
Avatar
86 months ago
I recently bought a Pebble Steel and am a big fan of it. No, it doesn't have the flare of the Samsung with the camera and color screen, but it does what it needs to in a very classy and simple way. It seems like a smart watch that remembers that at the end of the day it is still supposed to be a watch with some added functionality and not a shrunk down tablet that has a clock.
Score: 5 Votes (Like | Disagree)
Avatar
86 months ago

They're safe until the day Apple reveals an iWatch.....


Unless Apple takes a surprising turn and makes the iWatch Android compatible, I suspect a large segment of the market will continue to have to look elsewhere for a smartwatch.
Score: 3 Votes (Like | Disagree)
Avatar
86 months ago

Since January 2013, the company has sold over 400,000 smartwatch units, earning Pebble an estimated $60 million in revenue ...

Oh look, a $0.06b market Apple is not serving. Now they got to make an iWatch. :D
Score: 3 Votes (Like | Disagree)
Avatar
86 months ago

Is it just me or does anyone else think that once the iWatch is introduced Pebble will crumble.

There is no way that their revenue will double.


They're safe until the day Apple reveals an iWatch. Then they'll receive returns and shipment cancellations from everyone who ordered within the past month, and everyone else will put theirs in a drawer to be forgotten and Pebble will vanish

That's my expectation. I haven't bought a Pebble (or Android watch, or Gear) because I haven't seen what Apple's got, yet. Also because I haven't seen a killer app, yet.
Score: 3 Votes (Like | Disagree)
Avatar
86 months ago
I'd get one. But I don't need one. Because I have a phone.
Score: 3 Votes (Like | Disagree)
Avatar
86 months ago

You missed the part of my post "that works well". Samsung's first try was obviously subpar in the absence of an Apple version to copy. But in time, the big guys will eventually get it right.

Still, for a smart watch to "work well" it absolutely MUST have a persistent (reflective or transflective) display. OLED-based watches are basically the modern equivalent of this:



Now I'm not saying that smart watches should remain black and white. High contrast reflective/transflective color displays will enter the market eventually.
Score: 2 Votes (Like | Disagree)

Top Stories

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

iPhone 12 Models Might Support Reverse Charging of Future Apple Accessories According to FCC Filing

Tuesday October 27, 2020 6:25 pm PDT by
iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz. In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones...