Marissa Mayer Says Yahoo Would 'Welcome the Opportunity' to Become Default Safari Search Engine

Yahoo AppYahoo chief executive Marissa Mayer, during the company's quarterly earnings call on Tuesday, expressed interest in Yahoo becoming the default search engine in Safari. Mayer recognized the significance that getting Yahoo in front of Mac, iPhone and iPad could have for the search engine, referring to Apple's default web browser as "one of the premier search deals in the world if not the premier search deal in the world."

"The Safari platform is basically one of the premier search deals in the world if not the premier search deal in the world," Mayer told RBC Capital Markets analyst Mark Mahaney. "We're definitely in the search distribution business. I think that we've stated that really clearly in the past and I think with Mozilla and also in addition we brought Amazon eBay on board with smaller distribution partnerships in Q4."

Google renewed its search partnership with Apple in 2010, although the contract is reportedly set to expire in 2015 and, supported by the fact that Google Maps and YouTube are no longer stock iOS apps, Apple is speculated to be considering a number of options. Back in November, it was reported that both Microsoft and Yahoo were courting Apple to become the default search engine in Safari.

"We're in the search distribution business and anyone who is in that business needs to be interested in the Safari deal. The Safari users are among the most engaged and lucrative users in the world and it's something we would really like to be able to provide.

We've worked really closely with Mozilla to ultimately bring to their users an experience that they designed and that they feel really suits those users and we would welcome the opportunity with any other partner to do the same, particularly one with Apple's volume and user base."

The New York Times, citing various reports from analysts, suggests that Google losing its Safari contract may not have much impact on the company's bottom line. The two important factors involved are how much Google is paying for its Safari search engine deal, and how many users would simply switch back to Google if Apple switched to Yahoo or another search provider as default.

Top Rated Comments

MartinAppleGuy Avatar
81 months ago
Yahoo should separate their search engine and their home page. Its like living in the 90's again.
Score: 28 Votes (Like | Disagree)
MagicBoy Avatar
81 months ago
Whatever. Until something offers better results than Google I'll continue to change it!
Score: 21 Votes (Like | Disagree)
Chatter Avatar
81 months ago
Well, thats a big DUH. Who would not want to be in that position?
Score: 11 Votes (Like | Disagree)
Rm.237 Avatar
81 months ago
Keep grasping at those straws Marissa.
Score: 11 Votes (Like | Disagree)
Rafagon Avatar
81 months ago
They can change it to Baidu for all I care. Just leave the setting where I can change it back to whatever I like.
Score: 10 Votes (Like | Disagree)
McFreggle Avatar
81 months ago
Altavista FTW!
Score: 7 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...