Amazon today ended the beta for its Amazon Wallet app, approximately six months after the company launched it last summer. The company began sending emails last night to those signed up for the beta, announcing the company would be shutting it down and removing the Wallet app from Google Play and Amazon's own Appstore (via CNET).

Unlike Apple's new Apple Pay payments service that ties directly to credit and debit cards, Amazon Wallet focused on gift and loyalty cards that users could manage and store within the app for use in physical stores or online. Amazon did not confirm whether the Wallet app might be revived in the future, but did mention it was a learning experience for the company as a whole.

amazon

"We have learned a great deal from the introduction of the Wallet and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," Amazon spokesman Tom Cook said in a statement.

The company has been far more than an online marketplace for a few years now, throwing its hat into the ring of everything from streaming devices to personal voice assistants. But it hasn't been clear sailing either, especially with the Fire Phone, which debuted last summer. The phone received mediocre reviews and has seen a series of price drops in an attempt to sell more units.

Loyalty programs are currently one aspect missing from Apple Pay, but the company has been rumored to be planning a rewards-focused loyalty program for the service. Reports late last year hinted at a holiday launch date for the service, though the rumors failed to come true.

Apple's loyalty program is rumored to see Apple partner with various companies, from retailers to major hotel chains, to provide customers who use Apple Pay at their locations with various rewards. Though Apple Pay is still a fairly new service, its continued growth amongst both customers and partners mean a rewards-style program could quickly prove valuable for consumers and help drive even more usage.

Related Roundup: Apple Pay

Top Rated Comments

unplugme71 Avatar
123 months ago
Amazon to me is a marketplace. Not a streaming service, not a cloud service, not any type of service or functionality.

I think Amazon needs to spin off to remove its name from things like Echo, Music, Photos, AWS, etc...
Score: 3 Votes (Like | Disagree)
snebes Avatar
123 months ago
They won't even give us one song per week.

They gave you a full album last year! :p
Score: 2 Votes (Like | Disagree)
kemal Avatar
123 months ago
Wait - Amazon has a phone?
Score: 2 Votes (Like | Disagree)
Apple_Robert Avatar
123 months ago
Works for me on my 6+ every time.

----------



That's a horrible idea.
I wish I could say the same. I spent an hour in chat (being redirected to the wrong department over and over, before being called by Amazon) tonight only to have Amazon tell it is an Apple problem. Talk with them.

And just in case there was some kind of stray software bug, I restored my phone as new tonight (again). Got everything installed, and the Amazon app still gave me the same message.

I am not going to waste anymore time in online chat with India or having Amazon call me, if all they are going to do is punt to Apple.

I guess I will have to wait for another software release, or abandon the idea of Touch ID with the Amazon app. I have done all I know to do. Touch ID works with several others apps on my phone no problem.
Score: 1 Votes (Like | Disagree)
Apple_Robert Avatar
123 months ago
Amazon, how about fixing your touch id bug in your mobile app? The touch id doesn't work.
Score: 1 Votes (Like | Disagree)
nutmac Avatar
123 months ago

"We have learned a great deal from the introduction of the Wallet and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," Amazon spokesman Tom Cook said in a statement.
For a moment there, I thought Tim Cook became Amazon's spokesman.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....