Amazon Ends Wallet App Beta Program, but Still No Sign of Apple Pay Loyalty Rewards Program

Amazon today ended the beta for its Amazon Wallet app, approximately six months after the company launched it last summer. The company began sending emails last night to those signed up for the beta, announcing the company would be shutting it down and removing the Wallet app from Google Play and Amazon's own Appstore (via CNET).

Unlike Apple's new Apple Pay payments service that ties directly to credit and debit cards, Amazon Wallet focused on gift and loyalty cards that users could manage and store within the app for use in physical stores or online. Amazon did not confirm whether the Wallet app might be revived in the future, but did mention it was a learning experience for the company as a whole.

amazon

"We have learned a great deal from the introduction of the Wallet and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," Amazon spokesman Tom Cook said in a statement.

The company has been far more than an online marketplace for a few years now, throwing its hat into the ring of everything from streaming devices to personal voice assistants. But it hasn't been clear sailing either, especially with the Fire Phone, which debuted last summer. The phone received mediocre reviews and has seen a series of price drops in an attempt to sell more units.

Loyalty programs are currently one aspect missing from Apple Pay, but the company has been rumored to be planning a rewards-focused loyalty program for the service. Reports late last year hinted at a holiday launch date for the service, though the rumors failed to come true.

Apple's loyalty program is rumored to see Apple partner with various companies, from retailers to major hotel chains, to provide customers who use Apple Pay at their locations with various rewards. Though Apple Pay is still a fairly new service, its continued growth amongst both customers and partners mean a rewards-style program could quickly prove valuable for consumers and help drive even more usage.

Related Roundup: Apple Pay

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 15 Pro Cameras

iPhone 16 Pro Max to Feature New 48MP Wide and Ultra Wide Cameras

Tuesday May 21, 2024 3:36 am PDT by
Apple's iPhone 16 Pro Max will boast a bigger main camera sensor while both iPhone 16 Pro models will feature a 48-megapixel Ultra Wide camera for the first time, claims a rumor coming out of Asia. According to Weibo user OvO Baby Sauce OvO, the main camera of the iPhone 16 Pro Max will be based on an advanced custom 48-megapixel Sony IMX903 sensor. In contrast, the iPhone 16 Pro will use...

Top Rated Comments

unplugme71 Avatar
122 months ago
Amazon to me is a marketplace. Not a streaming service, not a cloud service, not any type of service or functionality.

I think Amazon needs to spin off to remove its name from things like Echo, Music, Photos, AWS, etc...
Score: 3 Votes (Like | Disagree)
snebes Avatar
122 months ago
They won't even give us one song per week.

They gave you a full album last year! :p
Score: 2 Votes (Like | Disagree)
kemal Avatar
122 months ago
Wait - Amazon has a phone?
Score: 2 Votes (Like | Disagree)
Apple_Robert Avatar
122 months ago
Works for me on my 6+ every time.

----------



That's a horrible idea.
I wish I could say the same. I spent an hour in chat (being redirected to the wrong department over and over, before being called by Amazon) tonight only to have Amazon tell it is an Apple problem. Talk with them.

And just in case there was some kind of stray software bug, I restored my phone as new tonight (again). Got everything installed, and the Amazon app still gave me the same message.

I am not going to waste anymore time in online chat with India or having Amazon call me, if all they are going to do is punt to Apple.

I guess I will have to wait for another software release, or abandon the idea of Touch ID with the Amazon app. I have done all I know to do. Touch ID works with several others apps on my phone no problem.
Score: 1 Votes (Like | Disagree)
Apple_Robert Avatar
122 months ago
Amazon, how about fixing your touch id bug in your mobile app? The touch id doesn't work.
Score: 1 Votes (Like | Disagree)
nutmac Avatar
122 months ago

"We have learned a great deal from the introduction of the Wallet and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," Amazon spokesman Tom Cook said in a statement.
For a moment there, I thought Tim Cook became Amazon's spokesman.
Score: 1 Votes (Like | Disagree)