Amazon Launches $39 'Fire TV Stick' to Compete With Chromecast, Apple TV

Amazon today announced the launch of a new Fire TV Stick, designed to compete with Google's Chromecast and Apple's Apple TV. The Fire TV Stick is a media streaming stick much like the Chromecast, designed to allow users to plug it in to the HDMI port of a television to access content like TV shows, movies, games, and more.

The Fire TV Stick offers a dual-core processor, 1GB of RAM, 8GB of built-in storage, and dual-band/dual-antenna MIMO Wi-Fi. It can be controlled with a remote control, a smartphone, or voice control through an app. According to Amazon, it offers 50 percent more processing power than the Chromecast, along with 2x the memory and 32 times more storage.

Fire_TV_Stick

"Fire TV Stick is the most powerful streaming media stick available--a dual-core processor, 1 GB of RAM, 8 GB of storage, dual-band and dual-antenna Wi-Fi, included remote control, voice search with our free mobile app, easy set-up, an open ecosystem, and exclusive features like ASAP for instant streaming," said Jeff Bezos, Amazon.com Founder and CEO. "The team has packed an unbelievable amount of power and selection into an incredible price point--Fire TV Stick is just $39."

In addition to allowing users to access Amazon Prime content, the Fire TV Stick also supports third-party apps like Netflix, Hulu Plus, WatchESPN, Spotify, Pandora, and more, delivering much of the content that's also available on competing products like the Chromecast, the Apple TV, and products from Roku.

The Fire Stick offers "Fling" technology, letting users switch between viewing content on their televisions and Fire Phone or Fire tablet, and it provides wireless mirroring from both compatible Amazon products and those that support Miracast. It also supports various Amazon technologies like X-Ray for looking up movie, music, or TV show information, and it utilizes Whispersync to sync all of a user's content.

Amazon also has the Fire TV, a set-top media streaming box that's a closer competitor to the Apple TV than the Fire TV stick, but the slimmed down plug in-based media sticks from Amazon and Google are far cheaper than the Apple TV, which still costs $99.

While Google and Amazon have concentrated on offering a slimmer portable media solution to consumers, Apple is said to be working on a revamped set-top box that might include support for third-party apps and games along with deeper integration with cable TV channels. It is unclear when Apple might launch its revised set top box, as development has reportedly been delayed several times over the course of the last two years.

Amazon's Fire TV Stick is priced at $39, but for the next two days, Amazon Prime members will be able to purchase the device at a discounted price of $19.

Top Rated Comments

Bearxor Avatar
94 months ago
Can we please stop calling these things 'Apple TV Competitors'?

At this point ATV is so far behind that it's unfair to the rest of the devices being released.
Score: 73 Votes (Like | Disagree)
jbachandouris Avatar
94 months ago
For $19 I may give it a shot.
Score: 26 Votes (Like | Disagree)
rrm74001 Avatar
94 months ago
I just want a freaking HDMI adapter than I can beam any device screen wirelessly to the screen that the adapter is plugged into.

Problem is these companies keep coming up with their own standards/protocols.

Score: 19 Votes (Like | Disagree)
JDee Avatar
94 months ago
Not sure how this will do but it's pretty amazing how fast technology is changing. I never thought I'd see the day where 1 GB of memory, a dual-core processor & 8 GB of storage could be on a device the size of a flash drive. And all that for $39? Wow.
Score: 19 Votes (Like | Disagree)
usersince86 Avatar
94 months ago
Let's be honest...

Apple would charge $19 each just for the remote and the HDMI extender cable

:rolleyes:

Score: 17 Votes (Like | Disagree)
sshambles Avatar
94 months ago
If this doesn't come with a screensaver option to turn the TV into a fireplace then no deal.
Score: 17 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...