Amazon Unveils Echo, a Speaker With a Siri-Like Voice Assistant - MacRumors
Skip to Content

Amazon Unveils Echo, a Speaker With a Siri-Like Voice Assistant

Amazon today unveiled a new product called Echo, a cylindrical piece of hardware with a built-in Siri-style voice assistant that's able to answer a variety of requests and perform functions like playing music.

The cloud-connected Echo is entirely controlled by voice and will wake to answer a question when the word "Alexa" is spoken. Like Siri, it can answer questions like "What time is it?" "What's the weather like?" and more, plus it's able to complete tasks like setting an alarm, playing music, or creating a shopping list.


According to Amazon, Echo uses far-field voice recognition capabilities with seven microphones to detect a request from anywhere in a room, and its downward-firing speakers "can fill any room with immersive sound." Echo lets users have access to Amazon Music, Prime Music, iHeartRadio and TuneIn, and with built-in Bluetooth, Echo is also able to play music from a phone or tablet.

As it's connected to the cloud and Amazon Web Services, Echo is designed to learn and gain functionality over time, and an accompanying Amazon Echo app (Android/Fire OS only) or web interface is what lets Echo create alarms, music playlists, shopping lists, and more.

amazonecho
Echo is priced at $99 for Amazon Prime members and $199 for non-Prime members, but currently users must request an invitation from Amazon to be allowed to purchase the device.

Popular Stories

Apple Skipping iPhone 18 This Year

Apple Skipping iPhone 18 Launch This Year

Wednesday August 12, 2026 6:59 am PDT by
Apple supplier Pegatron today indirectly confirmed that the standard iPhone 18 model will not be released until next year, according to a new report. Subscribe to the MacRumors YouTube channel for more videos. Pegatron held an earnings call for the second quarter of 2026 today. On the call, Taiwan's Economic Daily News said Pegatron indicated that one of its customers will be changing its...
iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Apple Event Logo

Apple Working on All-New Operating System

Tuesday August 11, 2026 1:11 pm PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a recent report, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition, the...

Top Rated Comments

ghsDUDE Avatar
154 months ago
"Alexa, can you tell us how to make Amazon profitable?"
- Jeff Bezos
Score: 49 Votes (Like | Disagree)
154 months ago
I called the FBI on that family. I have a bad feeling there are dozens of bodies in their basement. And possibly a spaceship in their backyard.
Score: 28 Votes (Like | Disagree)
154 months ago
"Alexa, can you tell us how to make Amazon profitable?"
- Jeff Bezos

Yeah I saw this comment on the Verge 10 minutes ago too.
Score: 27 Votes (Like | Disagree)
peteullo Avatar
154 months ago
Throwing all resources/ideas at the wall and seeing what sticks?

Score: 26 Votes (Like | Disagree)
bbeagle Avatar
154 months ago
"Looks like a trash can!"

"What if I had a daughter named 'Alexa' - wouldn't work for me!"

Those are the comments we would get if this was an Apple product. Will we get those here?
Score: 21 Votes (Like | Disagree)
154 months ago
Just in case you... don't have your cell phone on you, and are in/on exactly the right room/floor?

#MassMarketAppeal
Score: 19 Votes (Like | Disagree)