Ahead of Apple Watch Debut, Jawbone and Others Push Fitness Wearables to Businesses

With Apple's Watch looming on the horizon, fitness makers are moving to push their services to a variety of individual and corporate customers. The latest band maker to improve its offerings is Jawbone, which this week announced a new program designed to get its UP fitness bands into the office and on the wrists of business people in the US.

The new UP for Groups provides discounts on bulk orders of the fitness trackers, as well as software features to manage and encourage group participation. It is compatible with the existing UP24 tracker, the new UP Move and the upcoming UP3.

jawboneup333
Unlike the individualized consumer version of UP, UP for Groups allows administrators to work with large groups of participants. Admins can view aggregated statistics to see when their employees need to move and send out timely activity reminders to the group. Participants can take part in group challenges and view their group's statistics with an emphasis on the number of active participants in a group and not the number of steps walked by each member.

The new UP for Groups is part of a growing movement to address obesity in adults using feedback from fitness trackers. Jawbone competitor Fitbit already has a corporate fitness program, while Misfit is partnering with the Oscar insurance company on a rewards program for subscribers with healthy habits.

Apple's upcoming Watch is expected to kick off a further explosion of interest in fitness trackers when it is released in 2015. Increased consumer interest will open new doors in the health field with Apple reportedly in talks with insurance companies, hospitals and other health institutions about its HealthKit initiative and iOS Health app. Apple already is partnering with the Mayo Clinic and electronic health record company Epic Systems, and more partnerships are undoubtedly in the works.

Top Rated Comments

(View all)
Avatar
77 months ago

Went through 18 Jawbone UPs. Not getting another unless they're free.

I get the logic to not get another, but how did you get to 18? How does it take 18 to get to that point?
Score: 18 Votes (Like | Disagree)
Avatar
77 months ago

Went through 18 Jawbone UPs. Not getting another unless they're free.

Image (http://i.imgur.com/TyjsG7Al.jpg)


You do know that you can use it more than once when you go for a run, you don't have to buy one each time you go out.. ;)
Score: 11 Votes (Like | Disagree)
Avatar
77 months ago
Went through 18 Jawbone UPs. Not getting another unless they're free.

Score: 7 Votes (Like | Disagree)
Avatar
77 months ago

Went through 18 Jawbone UPs. Not getting another unless they're free.

Image (http://i.imgur.com/TyjsG7Al.jpg)


They call him the pedophile Jawbone UP guy. Once they get to 18, he's not interested.
Score: 3 Votes (Like | Disagree)
Avatar
77 months ago
gimmick product at best
Score: 2 Votes (Like | Disagree)
Avatar
77 months ago

Jawbone is the most interesting player in the wearable game to me, right now.


Apparently to some, it is at least 18 times more interesting than anything else....
Score: 2 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...