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Ahead of Apple Watch Debut, Jawbone and Others Push Fitness Wearables to Businesses

With Apple's Watch looming on the horizon, fitness makers are moving to push their services to a variety of individual and corporate customers. The latest band maker to improve its offerings is Jawbone, which this week announced a new program designed to get its UP fitness bands into the office and on the wrists of business people in the US.

The new UP for Groups provides discounts on bulk orders of the fitness trackers, as well as software features to manage and encourage group participation. It is compatible with the existing UP24 tracker, the new UP Move and the upcoming UP3.

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Unlike the individualized consumer version of UP, UP for Groups allows administrators to work with large groups of participants. Admins can view aggregated statistics to see when their employees need to move and send out timely activity reminders to the group. Participants can take part in group challenges and view their group's statistics with an emphasis on the number of active participants in a group and not the number of steps walked by each member.

The new UP for Groups is part of a growing movement to address obesity in adults using feedback from fitness trackers. Jawbone competitor Fitbit already has a corporate fitness program, while Misfit is partnering with the Oscar insurance company on a rewards program for subscribers with healthy habits.

Apple's upcoming Watch is expected to kick off a further explosion of interest in fitness trackers when it is released in 2015. Increased consumer interest will open new doors in the health field with Apple reportedly in talks with insurance companies, hospitals and other health institutions about its HealthKit initiative and iOS Health app. Apple already is partnering with the Mayo Clinic and electronic health record company Epic Systems, and more partnerships are undoubtedly in the works.



Top Rated Comments

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55 months ago

Went through 18 Jawbone UPs. Not getting another unless they're free.


I get the logic to not get another, but how did you get to 18? How does it take 18 to get to that point?
Rating: 18 Votes
55 months ago

Went through 18 Jawbone UPs. Not getting another unless they're free.

Image (http://i.imgur.com/TyjsG7Al.jpg)


You do know that you can use it more than once when you go for a run, you don't have to buy one each time you go out.. ;)
Rating: 11 Votes
55 months ago
Went through 18 Jawbone UPs. Not getting another unless they're free.

Rating: 7 Votes
55 months ago

Went through 18 Jawbone UPs. Not getting another unless they're free.

Image (http://i.imgur.com/TyjsG7Al.jpg)


They call him the pedophile Jawbone UP guy. Once they get to 18, he's not interested.
Rating: 3 Votes
55 months ago

Went through 18 Jawbone UPs. Not getting another unless they're free.

Image (http://i.imgur.com/TyjsG7Al.jpg)


I get the logic to not get another, but how did you get to 18? How does it take 18 to get to that point?


Um, yeah...? 18?
Rating: 2 Votes
55 months ago

I still think the idea of all the time fitness trackers is a solution looking for a customer. Sure a lot of people TALK about tracking their activity, and counting their calories, and monitoring their vital statistics. Usually it's in line at McDonalds or sitting in front of the TV. When it gets right down to it I suspect most of these things would get used for a few weeks and then will gather dust in a sock drawer. I just don't believe there's anywhere near the market out there that these companies, Apple included, think there is.


So basically like the entire health/fitness industry...
Rating: 2 Votes
55 months ago
gimmick product at best
Rating: 2 Votes
55 months ago
This creeps me out. How long before your insurance premiums go up if you aren't exercising enough? Or before you "activity report" becomes a hiring or promotion factor. Maybe they can start tracking what you eat as well.
Rating: 2 Votes
55 months ago

Jawbone is the most interesting player in the wearable game to me, right now.


Apparently to some, it is at least 18 times more interesting than anything else....
Rating: 2 Votes
55 months ago

So basically like the entire health/fitness industry...


How many people get gym memberships, and never go
How many people have a treadmill, they never use.
How many people resolve to loose weight, but don't.
How many people say they're going to take up running, and stop with the first cold morning.

The health and fitness industry is driven by a small percentage of people that are very serious about it, and a lot of people that say they're going to do something, but never do. The idea that Apple or any of the other companies expect to sell tens or hundreds of millions of devices to track health stats is nuts. They are betting heavily on most people starting to pay more than lip service to tracking their health stats. IMO that's is way overly optimistic.
Rating: 1 Votes

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