Ahead of Apple Watch Debut, Jawbone and Others Push Fitness Wearables to Businesses

With Apple's Watch looming on the horizon, fitness makers are moving to push their services to a variety of individual and corporate customers. The latest band maker to improve its offerings is Jawbone, which this week announced a new program designed to get its UP fitness bands into the office and on the wrists of business people in the US.

The new UP for Groups provides discounts on bulk orders of the fitness trackers, as well as software features to manage and encourage group participation. It is compatible with the existing UP24 tracker, the new UP Move and the upcoming UP3.

jawboneup333
Unlike the individualized consumer version of UP, UP for Groups allows administrators to work with large groups of participants. Admins can view aggregated statistics to see when their employees need to move and send out timely activity reminders to the group. Participants can take part in group challenges and view their group's statistics with an emphasis on the number of active participants in a group and not the number of steps walked by each member.

The new UP for Groups is part of a growing movement to address obesity in adults using feedback from fitness trackers. Jawbone competitor Fitbit already has a corporate fitness program, while Misfit is partnering with the Oscar insurance company on a rewards program for subscribers with healthy habits.

Apple's upcoming Watch is expected to kick off a further explosion of interest in fitness trackers when it is released in 2015. Increased consumer interest will open new doors in the health field with Apple reportedly in talks with insurance companies, hospitals and other health institutions about its HealthKit initiative and iOS Health app. Apple already is partnering with the Mayo Clinic and electronic health record company Epic Systems, and more partnerships are undoubtedly in the works.

Top Rated Comments

odditie Avatar
82 months ago
Went through 18 Jawbone UPs. Not getting another unless they're free.
I get the logic to not get another, but how did you get to 18? How does it take 18 to get to that point?
Score: 18 Votes (Like | Disagree)
nikicampos Avatar
82 months ago
Went through 18 Jawbone UPs. Not getting another unless they're free.

Image (http://i.imgur.com/TyjsG7Al.jpg)

You do know that you can use it more than once when you go for a run, you don't have to buy one each time you go out.. ;)
Score: 11 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
82 months ago
Went through 18 Jawbone UPs. Not getting another unless they're free.

Score: 7 Votes (Like | Disagree)
Junipr Avatar
82 months ago
Went through 18 Jawbone UPs. Not getting another unless they're free.

Image (http://i.imgur.com/TyjsG7Al.jpg)

They call him the pedophile Jawbone UP guy. Once they get to 18, he's not interested.
Score: 3 Votes (Like | Disagree)
pnoyblazed Avatar
82 months ago
gimmick product at best
Score: 2 Votes (Like | Disagree)
Jaro65 Avatar
82 months ago
Jawbone is the most interesting player in the wearable game to me, right now.

Apparently to some, it is at least 18 times more interesting than anything else....
Score: 2 Votes (Like | Disagree)

Top Stories

imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...
hlh030121feafutureoffitness012 1614286673

A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

Friday March 5, 2021 10:59 am PST by
Apple Fitness+, the latest service to join the Apple family, integrates tightly with the Apple Watch to offer a comprehensive and growing selection of workout and exercise videos made by a team of professional trainers. Apple Fitness+ Studio (via Men's Health) Apple curates and records all of the videos at a location in Santa Monica, California, and each video features a similar background...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
microsoft edge vertical tabs

Microsoft Edge 89 Brings Vertical Tabs and New History View

Friday March 5, 2021 4:06 am PST by
Microsoft has officially released version 89 of its popular Chromium-based Edge browser, bringing its long-trialed vertical tabs feature to Mac for the first time. Vertical tabs are intended to make more efficient use of screen space, and should prove a welcome addition for users browsing on 16:9 ratio displays in particular. Users can click vertical tabs to switch between them and...